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Promotional Mix Competitive Advantage
1,193 words... ity will also be key objectives. The main short term objective, however, is to build a loyal consumer following. This will be achieved through the emphasis staff put on customer care. If these objectives are met we should break even and cover all associated costs. Gaining market share and building a brand name and identity will be the main marketing focus in the medium term. We feel that emphasis on branding will also be critical. The name, sign, symbol and design of our products gives the c...
Free research essays on topics related to: promotional mix, competitive advantage, marketing strategies, marketing mix, sales promotions -
Promotional Mix Marketing Communications
482 wordsMarketing Communications Mix The marketing communications mix, or promotional mix, consists of direct marketing, advertising, personal selling, public relations, and sales promotion. A marketing plan is executed through marketing communications or the promotions mix. Advertising is any paid presentation or promotion of ideas, goods, or services by an identified sponsor. Personal selling is by the firms sales force for the purpose of making sales and building customer relationships. A sales promo...
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Sustainable Competitive Advantage Buenos Aires
4,691 wordsColgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900 s, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $ 9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax, Fab, and Mennen as well as Hills ...
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Firm Target Markets
1,846 wordsThe firm? s objectives can be met and a go? ahead is suggested subject to addressing the recommendations. Macrosegmentation of the market identified machinery, wood, base metals and plastics as target markets for the firm. Revenue expectation based on a 0. 4 % market share is $ 329, 000. Break even is $ 259, 000 and requires contributions from 17 customer projects at an average billing of $ 15, 000. The budget set for implementing the promotional mix is $ 100, 000. Target ROI = 15 %. The followi...
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Bright Colors Promotional Mix
1,190 wordsTo Marketing Goals Marketing Goals To reach our target market as intensely as possible, have effective promotional plans and keep promotional overheads low. This will be done by nation-wide distribution through large retailers. Product Five Degrees of Innovation is introducing an new plastic label remover that fits onto an individual thumb in order to scrape unwanted adhesive labels. Sales Projection We projected our sales based on the Contandina case 80 %, 30 % rule. First we found our main tar...
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