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Premium Ice Cream Soft Drinks
1,741 wordsMarketing plan for ice dreams, an icecream shop Ice Dreams will sell shave ice as its primary product in addition to soft drinks and frosty Latin drinks called licuados. Shave ice is the hottest new dessert since frozen yogurt! Shave ice is heating up rapidly and shows no sign of cooling (Crystal Fresh, Inc. , 1995). Shave ice has been around for many years, beginning in Asia, then becoming popular in Hawaii. People would shave ice by hand, creating a cold, flaky snow. Then they'd top it with fr...
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Case Study Of Vistakon And Disposable Contact Lenses
1,443 wordsVistakon is a well-established, overwhelming market leader in the disposable contact lens industry, based on strong brand equity and channels of distribution. Additionally, as a subsidiary of Johnson and Johnson, Vistakon has considerable resources at its disposal. The launching of 1 Day Acuvue, with newly invested manufacturing technology in place, provides a great opportunity to preempt competition and thus enhance its positioning. However, 1 Day Acuvue potentially flourishes by cannibalizing ...
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Lives Easier Potential Market
834 wordsThe consumer market is ready for the Pioneer DVD Recorder. It all started whenever the CD player was introduced. After the CD came the DVD, and then finally the CD burner. This just proves that consumers are interested in the ever-fast growing technology. We live in a society that is moving right along with the technological advances. The market potential for this product is great seeing how society has turned over to recording things on disc rather than video or tape. It is just another great i...
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Risk Factors Expansion Strategy
2,264 wordsTrilogy Case Study Table of Contents Executive Summary Company Background Ownership Management Human Resources Business model Commercial Business Case Analysis of Trilogy Software Competitors Environmental Scanning 3. 1. 1. Strengths 3. 1. 2. Weaknesses 3. 1. 3. Opportunities 3. 1. 4. Threats Analysis of Strategic Issues Risk Factors Recommendations and Implementation Strategy Historical precedents Remedial options 4. 2. 1. Decisions to be done 4. 2. 2. Pros, cons, theory, and possible risk fact...
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Feasibility Study Decision Makers
2,736 wordsMeasuring a potential business venture has many aspects which the international manager must be aware of in order to convey the correct information back to the decision makers. Being ignorant to any of the aspects can lead to a false representation of the project, and hence an uninformed decision being passed. In order for a business to survive it must grow. For growth to be optimal, management must first be able to identify the most attractive prospective leads. The country as a whole, specific...
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