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Buying Behavior Consumer Goods
1,125 words"Marketing is marketing, irrespective of the product or marketplace." This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries, perhaps the differences are in fact more marked? Intends to spark some discuss...
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Product Or Service Prentice Hall
1,131 words... practitioners (Dibb and Simkin, 1997). Servicing marketing added the additional " 3 Ps" of people, process and physical evidence [ 2 ]. For industrial marketing, it is generalized in most introductory marketing texts that the core " 4 Ps" hold firm. Compared with most consumer goods, however, there is a much stronger customer service aspect to the product proposition: technical advice before a sale, ongoing customer support and after market operations. Marketing channels are often shorter, w...
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World War Ii Suez Canal
1,161 wordsThe Campaign for North Africa: The Battle of El Alamein "Strategically and psychologically, El Alamein ranks as a decisive battle of World War II. It initiated the Axis decline. The victory saved the Suez Canal, was a curtain-raiser for the Anglo-American invasion of North Africa 4 days later, and was a prelude to the debacle of Stalingrad. Allied morale soared, particularly in the British Empire, proud to have at long last a victorious army and general; Axis morale correspondingly dipped. Hitle...
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Branch Davidians Chemical Warfare
1,137 wordsNeither the Branch Davidians, nor the ATF, nor the FBI, were composed of or led by stupid persons. Yet at Waco, all of these groups made extremely bad decisions. One reason for the high-risk, low-quality decisions of the Branch Davidians, ATF, and FBI is that these groups of intelligent individuals could collectively make decisions much worse than the individuals might have made if they had decided alone. Many of the factors leading to groupthink were present, on all sides, at Waco. First, in gr...
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Team Place Seventh U S Women Foil Team Iris
759 wordsFelicia Zimmermann and younger sister Iris will represented two-thirds of the U. S. women's foil team at the Sydney Games. Iris, six years Felicia's junior, won bronze in the individual foil at the 1999 World Championships. Felicia hasn't achieved on that scale, but she is far more experienced. At 16, she was an alternate to the America squad that competed at the 1992 Barcelona Olympics; at the Atlanta Games, she placed 21 st in the individual competition and 10 th with the U. S. team. Felicia w...
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Dien Bien Phu Ho Chi Minh
1,312 wordsAs the founder of the Indo-Chinese Communist party in 1930 and president of North Vietnam from 1945 to 1969, Ho Chi Minh led the longest and most costly 20 th-century war against colonialism. His whole adult life was devoted to ending French and later, American domination of Vietnam. His goals were achieved in 1975, six years after his death, when the last Americans left South Vietnam. The Vietnamese communist has always claimed that Ho Chi Minh was the hero who gained independence for Vietnam f...
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How Chinese Rudder Effected Christopher Columbus
1,541 wordsThe development of the rudder was one of the most important sea navigational inventions that have ever been invented. Before the twelfth century in northern Europe, ships were steered by a quarter-rudder mounted on the stern side of the vessel. Up until the fourteenth century the use of the quarter rudder persisted in the Mediterranean. Two quarter-mounted steering oars were used. By age of exploration, the pintle-and-gudgeon rudder, hung from the sternpost had replaced quarter-rudder. The rudde...
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Goal For This Operation Uss Alabama Ramsey
363 wordsWhen Russia rebels gain control of nuclear weapons in the USSR, the United States retaliates by deploying the USS Alabama, a nuclear submarine. Which is commanded by Captain Frank Ramsey (Gene Hackman), a veteran solider and Naval Great. Ramsey selects Lt. Commander Ron Hunter (Denzel Washington), to be his right man on this mission; Hunter is a Harvard graduate and prefers to use his brains to weapons unlike his Commanding officer. The USS Alabama's mission was simple, it was to basically go in...
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The Cuban Missile Crisis Eyeball To
1,161 wordster> Eyeball to Eyeball: America, Cuba and The Soviet Union America and The Soviets again using other countries for their own warfare Excitement was high for Cuba, when Fidel Castro overthrew the dictatorship of Fulgencio Batista in January 1959. With a heady mixture of nationalism and left wing ideologies US became very cautious for its southern comrades Central and Southern America and perhaps herself. When Castro took over Cuba, the US lost valuable investments in the sugar and toba...
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Counter Terrorism Teams Combat Terrorism Ecsi Gign
1,142 wordsTerrorism: it strikes fear into many. There are a few brave souls that stand up to one of the most dangerous threats this world has ever known. Dozens of Counter-Terrorism teams use the latest technology to combat international terrorism. Many people do not know that counter terrorism teams exist. These are Counter Terrorism teams and what they are doing to combat terrorism (ECSI International)? Origins of Counter Terrorism Teams Some of the highest trained, best-equipped good-guys are counter t...
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One Of The Most Important Law Enforcement
962 wordsINTELLIGENCE PROCESS: DISSEMINATION One of the most important steps in the intelligence cycle is deciding who or whom will receive the analyst's work. This process is called dissemination. Once completed, the intelligence product has to be able to be passed on to those personnel that meet the requirements of dissemination; Right to know, Need to know, Authority to release. The first requirement of the right to know determines what individuals should have the information to make intelligence deci...
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Effective Use Of Computers On The Battlefield Future
1,240 wordsEffective Use of Computers on the Battlefield of the Future Abstract This paper emphasizes the importance of using computer technology on future battlefields. Outline p. 1 Beginning of Computer Era in military p. 2 What future holds p. 3 - Conclusion The history of military conflicts in 20 th century shows that they tend to become less continuous, which is accomplished by the implementation of new informational technology. In 17 th century, wars often lasted for 30 - 50 years. World War One went...
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Fathers Ghost Young Mans
1,151 wordsThe tragedy of humans mind is in its suddenness and vulnerability despite a solid scull that covers it. The Shakespeares tragedy Hamlet is nothing but a vivid and indisputable evidence of the notion. How weak and unstable a young mans mind can be! But due to what circumstances and owing to what? Stressful situation? Psychosis is what follows it. A psychotic has several symptoms the first of which is hallucinations. (A hallucination is when you see or hear something that is not a reality). After ...
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Campaign Game Shogun Campaign Game Depth
267 wordsDrunken Angel Shogun can actually be played in several modes. The campaign game is the most involved and probably the most appealing, although there are also historical battle scenarios such as Nagashima and 4 th Kawanakajima. There is also a custom battle game (available in multiplayer as well) in which forces can be selected from a pool, although there is no map editor. Instead, play takes place on one of the provincial maps. Without the campaign game, Shogun would be a very enjoyable RTS game...
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Rank And File Manufactured Goods
1,051 wordsHistory Essay Why, by 1846, were the Chartists unable to convince parliament for the need for reform whereas the Anti-Corn Law League were able to do so. The failure of Chartism can largely be blamed on the lack of strength of the movement, inherent weaknesses, dependency on economic depression and poor leadership. Using the experiences of Chartism the leaders of the Anti-Corn Law League were able to build a stronger movement, eradicating many of the problems that had hindered the Chartists. One...
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Baton Rouge Lincoln
1,020 wordsHenry Wager Halleck Dissension Among Generals by Glen R. Hee Henry Wager Halleck, or Old Brains as he was called, served as general in chief of the Union armies in the Civil war. His nickname referred to his theoretical brilliance although there were severe doubts as to his field skills. General Halleck was the source of many other General? s difficulties and his actions portrayed a man obsessed with self service. His indecision and lack of tactical competence would lead strife among the very tr...
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Gaius Julius Caesar Returned To Rome
1,704 wordsGaius Julius Julius Caesar Caesar Gaius Julius Caesar has been described as one of the most influential political and military leaders in history. He began the Roman transition from a republic to an empire. Caesar united Rome under his ruthless power; he controlled religion, senate, and the military. He almost made himself emperor, and this was the fact that inspired his assassination. Caesar was born in Rome on July 12 or 13, 100 BC. He started his education early, as a young man he was placed ...
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Campaign Game Shogun Campaign Game Depth
267 wordsDrunken Angel Shogun can actually be played in several modes. The campaign game is the most involved and probably the most appealing, although there are also historical battle scenarios such as Nagashima and 4 th Kawanakajima. There is also a custom battle game (available in multiplayer as well) in which forces can be selected from a pool, although there is no map editor. Instead, play takes place on one of the provincial maps. Without the campaign game, Shogun would be a very enjoyable RTS game...
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American Civil War First World War
1,944 wordsTo what extent was the American Civil War, the first modern war? The Great War witnessed a significant departure from the Napoleonic tactics and technology familiar to contemporary European military thinkers. Although the defining factor remains ambiguous, there is a tacit acceptance that the First World War epitomizes the modern war. It was a conflict of mass armies waged with highly efficient weaponry, which, coupled with the absolute pursuit of victory, eroded the pseudo-chivalric concepts wh...
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Fidel Castro Castro
1,168 wordsEyeball to Eyeball: America, Cuba and The Soviet Union America and The Soviets again using other countries for their own warfare Excitement was high for Cuba, when Fidel Castro overthrew the dictatorship of Fulgencio Batista in January 1959. With a heady mixture of nationalism and left? wing ideologies US became very cautious for its southern comrades Central and Southern America and perhaps herself. When Castro took over Cuba, the US lost valuable investments in the sugar and tobacco crops of C...
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