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Free research essays on topics related to: personal selling

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  • Competitive Advantage Target Audience
    3,210 words
    1 -identifying the wants and needs of the consumer and coordinately create products to satisfy these needs profitably and efficiently. 2 - process of planning and executing the conception, pricing, promotion, place (distribution), ideas, goals and services to create exchanges that satisfy objectives. PHASE 1: This was the production-oriented period. There were few products and many customers (demand supply). As a result the focus of the companies was on the transportation and distribution. PHASE...
    Free research essays on topics related to: distribution channel, direct marketing, durable goods, target audience, competitive advantage
  • Product Life Cycle Durable Goods
    3,167 words
    ... oiling of the middleman. Examples: v Door-to-door (it is an open chance for theft) v Co-owned retail outlets, this way the producers by pass the retailers and the wholesalers. Example: the public sector stores. v Interactive shopping. Example: the Internet, the television shopping cable. 2. Producer to retailer: in this case the producers by pass the wholesalers, in order to have more control on the product. This action depends to some extent on the product. This way is used mostly in durabl...
    Free research essays on topics related to: target audience, sales promotion, competitive advantage, product life cycle, durable goods
  • Television Commercials Magazine Ads
    1,255 words
    ... tive. That led us to the idea to create a way to enjoy time spent in the bathroom. For the last step of the process, we would apply the results. This is where we came up with the entire thought out concept of the Mans Toilet; a product where the consumer could eliminate stress from an otherwise frustrating and sometimes daunting task. This is an example of primary data. As an addition to this we would use secondary data also because we could get these results with little to no costs at all. ...
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  • Distribution Channel Target Market
    1,393 words
    ... one efficiently and get technical advice from Nokia own experienced staff. Distributor Characteristics. Many customers are buying a technical product such as mobile telephone, they want to know as much as possible about the phone and how it will benefit them, this is why Nokia mainly distribute their phones to mobile shops. As staff are trained so that so that they can give customers advice and information about the mobile phones. Nokia have two forms of distribution channel structure this i...
    Free research essays on topics related to: mobile phone, distribution channel, target market, personal selling, fig 1
  • Culligan Water Treatment Abstract
    1,111 words
    ... e of habit, from the time we get up in the morning to what we have in our coffee. This choice is saying that we will buy because we always have. This doesn't apply to Culligan because once you buy their product you do not have to purchase it again. Brand loyalty segmentation - is when you buy the brand because you are loyal to the name. For example you shop at one store just because it is a Spartan Store even though the prices and quality might changed. This is an area that Culligan might ta...
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  • Joint Venture Unit Sales
    1,944 words
    How could Curtis Automotive Hoist (CAH) maintain its fast growth and prestigious brand image with expanded market share given its limited financial and human resources? Should it adopt a market penetration strategy in US or should it follow a market development strategy and expand to Europe? If it adopts the market penetration strategy, should it approach the US market through the establishment of a sales office or through enhanced joint efforts with its current distributor? If entering Europe i...
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  • Product Life Cycle Direct Marketing
    1,583 words
    ... ght into who is there target market. Nokia will be able to design in functions that will make the phones a good quality, marketable product that will be able to generate healthy revenues for Nokia. Nokia have the advantage of having a heavy brand name and proven track record which acts as a strong asset for them. Nokia phones are well known for there "easy to use" nature and customers will often return to Nokia products for this well known convenience. Nokia have to be completely aware of th...
    Free research essays on topics related to: sales promotion, target market, direct marketing, mobile phones, product life cycle
  • Effects Of Product Value Compared To Personal Selling
    1,264 words
    Effects of Product Value Compared to Personal Selling Outline Product: Price and Value Personal Selling and Product Value Adding Value to the Product Effects of Product Value Compared to Personal Selling Product: Price and Value For the vast majority of customer price of the product is not the most important factor when they consider a possibility of a purchase. This occurs basically because the customers tend to consider the marketing offering in general, and rarely make decisions based on the ...
    Free research essays on topics related to: mcgraw hill, selling, personal selling, product price, perceived
  • Fast Food Restaurant Fast Food Industry
    1,538 words
    Running head: MARKETING MIX PAPER Marketing Mix Paper October 09, 2008 Marketing Mix Paper Introduction The term marketing mix" implies the combination of strategies and tactics the company uses in order to achieve its business strategic goals and objectives by marketing its products and services efficiently to a specific customer target group. Marketing mix is also known as the " 4 Ps", namely, Product, Price, Promotion and Place. Marketing Mix is important because the companies have a necessit...
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  • Promotional Mix Marketing Communications
    482 words
    Marketing Communications Mix The marketing communications mix, or promotional mix, consists of direct marketing, advertising, personal selling, public relations, and sales promotion. A marketing plan is executed through marketing communications or the promotions mix. Advertising is any paid presentation or promotion of ideas, goods, or services by an identified sponsor. Personal selling is by the firms sales force for the purpose of making sales and building customer relationships. A sales promo...
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  • Personal Selling And The Sales Force
    354 words
    Personal Selling and the Sales Force Personal selling is the personal communication between the sales force and customers for the purpose of making sales and creating business relationships. Mass marketing and sales promotions lead the seller to the buyer. Personal contact leads to personal sales. Personal sales calls tell the customer more about the product and addresses customer concerns personally. This process also builds long term relationships with decision-makers and develops strategic pl...
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  • Product Or Service Nonprofit Organizations
    1,698 words
    When a new product comes onto the market, there are soon many companies selling it. By the time the market matures, there are usually very few companies left. Large sales volume leads to economies of scale which result in lower unit costs and reduced prices, driving competitors out of the market. This often allows the few remaining companies to exert more control over the prices they pay for raw materials and the prices that the consumers pay for finished products, thus increasing profits over t...
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  • Word Of Mouth Harley Davidson
    1,268 words
    We think it would be interesting to quote first Harley-Davidson's mission, in order to get a first approach of what is the purpose of the company from their point of view. The mission talks first about dreams, rather than motorcycles, which is what the public has in mind. This mission says: We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments...
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  • Amount Of Money Point Of Sale
    3,230 words
    Introduction? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Page 3 Sources of knowledge? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Page 4 Competition and influences on the company and its products? ? ? ? ? Page 4 The elements of the marketing mix? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ...
    Free research essays on topics related to: marketing campaign, sources of knowledge, marketing mix, point of sale, amount of money
  • Owner Manager Consumer Market
    1,707 words
    This report outlines a very small business of my brother? s. It describes his business, target market, financial plans, and marketing plans. I have tried to keep a neutral opinion about his opinions as much as possible. I have tried to keep my inputs and thoughts in the conclusion only. The whole idea of my brother, insert name here, owning a business started in early March of 1998 when one of the neighbors jokingly suggested he should raise chickens and sell them to people. A few days later he ...
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  • E T C Goods Or Services
    1,547 words
    Essential Marketing Features And Philosophy Essay, Research Essential Marketing Features And Philosophy The Oxford English Dictionary defines Marketing as the action or business of bringing or sending to market. According to Kotler (1994) marketing is a process which consists of analysis market opportunities, researching and selecting target markets, developing marketing strategies, planning marketing tactics, and implementing and controlling the marketing effort. Marketing was born in the 1950 ...
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  • Small Business Owners Small Business Administration
    4,079 words
    Business plays a major role within our society. It is a creative and competitive activity that continuously contributes to the shaping of our society. By satisfying the needs and wants people cannot satisfy themselves, businesses improve the quality of life for people and create a higher standard of living. It is a way for individuals to provide goods and services to consumers, and at the same time, produce a profit for themselves. Businesses are not only important because they provide goods and...
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  • Monopolistic Competition Tobacco Company
    2,881 words
    LAKSON TOBACCO COMPANY LIMITED Nature and Status of Business Lakson Tobacco Company was incorporated in Pakistan on February 10, 1969 as a public limited company and its shares are quoted on the Karachi and Lahore stock exchanges. The principal activity of the company is the manufacture and sale of cigarettes and tobacco. Operating Results For 1998 - 99 Lakson Tobacco Company has maintained a growth momentum, both in turnover and profits. Sales revenues and profits increased by Rs. 1, 878 Millio...
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  • P 038 G Toilet Paper
    3,120 words
    Proctor &# 038; Gamble Are Adhering To The Proctor &# 038; Gamble Are Adhering To The New Lifestyles Of Americans With The New Millennium Approaching Proctor &# 038; Gamble are adhering to the new lifestyles of Americans with the new Millennium approaching. Today everyone seems to be on a constant move, with little or no time for most ordinary everyday ways of life. With this new fast paced lifestyle, P&# 038; G hopes to market the new Bounty Toilet Paper to this generation of Americans. P&# 038...
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  • Jersey Prentice Hall Target Audience
    4,017 words
    Abstract Promotion is a four step process defined as encouragement of the progress, growth, or acceptance of something. The four important steps to promoting a product or idea are: marketing, finding a target audience, advertising, and sales. In the following readings we will discuss more in depth how the four steps tie business together and how target interest surveys are the basis to compiling a consumer profile. From there a target audience can be marketed and a product advertised. The final ...
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