Customer center

We are a boutique essay service, not a mass production custom writing factory. Let us create a perfect paper for you today!

Example research essay topic: Business Analysis Of A Limited Company - 2,248 words

NOTE: Free essay sample provided on this page should be used for references or sample purposes only. The sample essay is available to anyone, so any direct quoting without mentioning the source will be considered plagiarism by schools, colleges and universities that use plagiarism detection software. To get a completely brand-new, plagiarism-free essay, please use our essay writing service.
One click instant price quote

... ion of legacy systems throughout the company; 2) installation of new software packages to replace legacy systems; 3) assessment of Year 2000 readiness at key vendors and suppliers; and 4) evaluating facilities and distribution equipment with embedded computer technology. Total expenditures that were incurred through 1998 related to remediation, testing, conversion, replacement, and upgrading system applications were $ 70 million. Total remaining expenditures are expected to range from $ 15 to $ 20 million through the year 2000. At the present time, The Limited, Inc. is not aware of any Year 2000 issues that are expected to affect materially its products, services, competitive position, or financial performance.

The Limited, Inc. along with other companies in the apparel industry do not have to be concerned for the most part about government regulations. In the past some companies in this industry for violating child labor laws at the manufacturing levels. This dealt a damaging blow to these companies public images.

The United States government is not to demanding on the apparel industry. Although the Limited is facing serious accusations dealing with the Internal Revenues Service. The Limited is disputing an IRS claim that the company owes $ 58. 2 million in taxes on an almost $ 172 million deposit to The Limited, Inc's bank. The IRS is ruling that Limited, Inc's World Financial Network Bank of Whitehall is not a bank.

Deposit of the disputed money was made by Mast Industries. This is by far one of the most serious legal issues this company has ever faced. The Limited, Inc. currently possesses a slightly above average economic structure. The primary economic factor that affects this company is fluctuating interest rates.

Fluctuating interest rates influence companies borrowing and investing activities. The Limited borrows money to pay for business operations. The more that The Limited borrows the more they will pay in interest. The fluctuation of interest rates influence how companies borrow. The lower the rates the more The Limited can use commercial paper to finance projects such as marketing strategies. Certain forces affect The Limited's external environment.

Social and cultural factors play a large part in how well the Limited fairs in their business activities. Employees tend to cause problems of domestic violence, absenteeism, tardiness, productivity, security, medical costs and office moral. Most of the stores target consumers in their thirties and below. The Limited tends to hire even younger floor workers. For most of those workers, it is their first or second job. Sometimes hiring younger workers can be a threat to the businesses efficiency.

There is also competitive forces affecting The Limited's external environment. Competitors of the Limited have reported high stepping sales and revenue gains. In recent years The Limited's star performance has faded, while the Gap's has risen. Gap's sales jumped 32 % to $ 548 million compared with a 5 % increase for The Limited to % 634 million. The Limited, Inc. invests in bringing the customers to the store.

Developers of Easton Town Center broke ground in February for a 120 -room Residence Inn by Marriott. The partners in this project include The Limited, Inc. , Mall Properties Inc. , and Georgetown Co. The whole idea was to have the hotels flank the Town Center so guests can walk out the front into all the activity of the mall. The Limited strives hard to appreciate their customers and future employees. The Limited and Intimate Brands sponsored a reading tutor program. Nearly 200 local kindergarten students are getting a boost from associates of The Limited Inc.

and Intimate Brands. The workers are volunteering to tutor Columbus kindergarten students twice a week at three local schools as part of a 15 week pilot program. Limited, Inc. and Intimate Brands are the first corporate sponsors and participants of the Columbus Reads program. Examples of this type of activity performed by executives and managers give people of the community credibility in their school system. It also is a good public relations tool.

The Limited Inc. also sponsored a community job fair at its Morse Road Campus, Three Limited Parkway in Columbus, Ohio. The company was seeking applicants for full and part-time positions including merchandise processors, handlers, shipping loaders, fashion consultants and customer service representatives. Positions include a forty percent discount at division stores. The Limited resource management is very effective in recruiting. In the apparel industry there are not many technological forces that can have much effect on any one company.

The machines that manufacture the clothing are constantly changing. Those companies who produce the amount of clothing demanded in the least amount of time will profit the most. The Limited, Inc. is presently and has been getting Year 2000 ready. The corporation will incur approximately $ 15 to $ 20 million in future expenditures to address those risks identified with the Y 2 K.

Contingency plans will be implemented to prevent Y 2 K failures from occurring, detect them if they do occur, and minimize their impact and expedite their repair. The Limited, Inc. is involved in a highly competitive industry. In order for The Limited, Inc. to remain as one of the leaders in the apparel business they must keep their prices competitive to other companies in the industry. Product quality and reliability is also a main factor in staying competitive.

If the consumer doesn't feel they can get a reliable product at a competitive price, then they will buy their clothes from another competitor such as The Gap. Convenience plays a large role in the competitive force. In order to make the sale the company must give the consumer easy access to the products. This is a rule for just about every industry. Although some people may not agree, the service and support that The Limited, Inc. offers can give them an advantage or disadvantage in the apparel industry.

In essence, The Limited, Inc. must offer a quality product at a competitive price in order to remain one of the leaders in the apparel business. The Limited Inc. is primarily involved in domestic relations only. The only international business they operate in is mostly within the manufacturing aspect. They buy materials from other countries and also manufacture these materials into goods on foreign soils.

Some aspects of financing are taken care of on the international level, but for the most part The Limited, Inc. operates mostly in the domestic United States. Consumer Characteristics and Behavior The Limited Inc. 's primary customers include mostly younger to middle-aged women, although some product lines are geared more towards men. Most consumers in the apparel industry are not product loyal.

Most consumers will buy the best clothing they can find at reasonable prices. The Limited, Inc's operations are mostly seasonal in nature and consist of two principle selling seasons: spring (the first and second quarters) and fall (the third and fourth quarters). The fourth quarter, including the holiday season, has accounted for 35 % of net sales in 1998. Accordingly, cash requirements are highest in the third quarter as the company's inventory builds in anticipation of the holiday season, which generates a substantial portion of the company's operating cash flows for the year. The Internal Factor Evaluation matrix scored The Limited, Inc. at a 2. 75.

Note that the firms major strengths are its size, and divers line of products. With over 5, 400 stores this company has the potential to do tremendous volumes of sales. Plus the company's increasing line of products helps reach a larger target audience, and allows for more choices. The major weaknesses include several different things. The Limited, Inc. has closed more stores than it has opened, net sales dropped as a result of the Abercrombie and Fitch spin-off, and the fact that in the past years less then 2 % of sales went to marketing and promotions.

Although these weaknesses are present, The Limited, Inc. is rated slightly above the average of 2. 5. The External Factor Evaluation matrix gave a weighted score of 3. 05. This indicates that The Limited, Inc.

is responding well to existing opportunities and threats in its industry. That would lead critics to thinking that the company is "making it" and accepting that the end for The Limited, Inc. is not in the near future. In order for Winner to realize an end in his accomplishments, he want to experience a realization of each division earning a sum-total of $ 1 billion in sales every year. One definite area of improvement can be seen by a rating of two given to the second opportunity listed on the EFE.

The Limited, Inc. has only made moderately slow advances with its Galyan's trading Company. Of all the divisions encompassed by the Limited, Inc. , Galyan's trading Company has the least number of stores. The IFE, EFE, Competitive Profile, TOWS and SPACE matrices are all contained at the end of this report in the appendix. Past, Present and Future Strategies The Limited, Inc. started out with just a single store in 1963.

They went from one store to thousands using the forward integration strategy. In the first phase of growth, from 1963 to 1981, The Limited, Inc. went from a single Limited store, with just a few employees, to hundreds of Limited stores, with thousands of associate partners. The Limited, Inc. used their leverage, and financial strength, to launch, and roll out new businesses like Express, Structure and Bath and Body Works. In the past few years the Limited, Inc.

concentrated primarily on forward integration. Things have changed over the years, and now the Limited, Inc. is getting into different types of business strategies. In the past years the sales were at a constant decline and something needed to be done. It became apparent that working harder at the same things was not going to allow The Limited, Inc.

to reach their goals. They have been involved in a type of retrenchment over the past few years. They have been engaged in sweeping reassessment of every phase of their business. The company brought in a new CFO with multi-brand experience. They also added several former presidents and top executives of powerful retail specialty brands. They also formed a design organization with real expertise in applying fashion design to branding.

This retrenchment strategy also included building a brand and creative service organizations to apply best thinking to individual brand positions. Added expertise in stores, planning, information technology, production, internal and external communication and supply chain management. This was all a formalization process of how brands get built and maintained. the future strategies involve a market penetration plan. this plan will include more than traditional advertising. It will use direct mail and promotion marketing to take advantage of The Limited, Inc. 's database of over 55 million names to market where appropriate.

The Limited, Inc. has done a good job of building this database. These consumers are the people that The Limited, Inc. will primarily target. These consumers have already shown interest and hopefully, through marketing efforts, will be convinced to buy more of Limited, Inc. 's goods. There is a major issue facing currently facing the corporation of The Limited, Inc.

at the present moment. Net sales for the company are far from spectacular. This is primarily due to the fact that consumers are not aware of what The Limited, Inc. has to offer them. The firms current marketing strategies are fairly weak. If the firm can reposition itself in the market, they will see positive results.

The Limited, Inc. has the potential to gain sales every year. This marketing issue in turn is resulting in more sales for the competition. Since consumers in the apparel industry are not brand loyal, they will buy different brands for various different reasons. If The Limited, Inc.

keeps letting the competition keep pressing forward, the firm will be left in the dust with consistent lagging sales. Something needs to be done about this problem and done fast. Through analysis of the TOWS Matrix there have been five possible strategies that have become apparent. The first two strategies consist of Product Development.

The first strategy would involve putting Galyan's trading Company on the Internet, in order to reach out to more consumers. The next strategy would involve Reinvesting in existing stores with renovations and public relations projects to improve The Limited, Inc. 's image. The next two strategies are both involved in Market Penetration. The first strategy would be to create additional market share through innovative and stylish advertising. The next market penetration strategy would be to develop new and fresh ad campaigns to compete with competitors new ads. The last strategy suggested would be of Forward Integration.

This strategy would put Henri Bend stores in more large cities. These five strategies have brought themselves to light through the TOWS Matrix. Evaluation of Alternative Solutions All five of these suggested solutions are within The Limited, Inc. 's capabilities, although some fair better than others. The cost of all of these solutions would be very expensive, this is why the firm can only take advantage of a few of these solutions. Funding these projects is the main problem. All of these solutions would also call for extensive research.

This research would be involved in the beginning phases of each of the suggested solutions. Those are the two biggest cost of the recommendations. The benefits out weigh the costs in a few of the solutions. Gaining a large number of sales would actually Bibliography: There is no bibliography


Free research essays on topics related to: marketing strategies, external environment, market penetration, past few years, y 2 k

Research essay sample on Business Analysis Of A Limited Company

Writing service prices per page

  • $18.85 - in 14 days
  • $19.95 - in 3 days
  • $23.95 - within 48 hours
  • $26.95 - within 24 hours
  • $29.95 - within 12 hours
  • $34.95 - within 6 hours
  • $39.95 - within 3 hours
  • Calculate total price

Our guarantee

  • 100% money back guarantee
  • plagiarism-free authentic works
  • completely confidential service
  • timely revisions until completely satisfied
  • 24/7 customer support
  • payments protected by PayPal

Secure payment

With EssayChief you get

  • Strict plagiarism detection regulations
  • 300+ words per page
  • Times New Roman font 12 pts, double-spaced
  • FREE abstract, outline, bibliography
  • Money back guarantee for missed deadline
  • Round-the-clock customer support
  • Complete anonymity of all our clients
  • Custom essays
  • Writing service

EssayChief can handle your

  • essays, term papers
  • book and movie reports
  • Power Point presentations
  • annotated bibliographies
  • theses, dissertations
  • exam preparations
  • editing and proofreading of your texts
  • academic ghostwriting of any kind

Free essay samples

Browse essays by topic:

Stay with EssayChief! We offer 10% discount to all our return customers. Once you place your order you will receive an email with the password. You can use this password for unlimited period and you can share it with your friends!

Academic ghostwriting

About us

© 2002-2024 EssayChief.com