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Through Your Eyes And Into Life Since the dawning of a new era of people called Generation X, aspects of American popular culture have been altered. The emergence of mass media is one of the most common and most important sources of learning for children and teens. A forefront for all media in this new era is the sexual content that exists. Teenagers and young adults are dressing more lewdly and are engaging in unprotected sex with numerous partners because of the influence of the media.
I believe this is true and our community seems to agree that this is the beginning of irresponsible sex for teens. Joyce Garity, the author of the essay, Is Sex All That Matters? agrees by saying that magazines, Although intended to be mainstream and wholesome, trumpet sexuality page after leering page. Magazines, music videos, television shows, and movies essentially give a message to the viewer that sex to be should be spontaneous and free in order to be fulfilling. As you quickly tap through your television remote on a Sunday afternoon, you come across a few interesting channels that appeal to a vulnerable eye. The most prominent station is a dance video on Music Television.
You are lucky because it is the premiere of a new song by some hip-hop group. Usually you do not watch videos, but it is a premiere so you are intrigued. Within a few seconds, the screen changes and the song begins to play. Six sexy women charge the scene like a stampede of wild horses from an old western flick.
They enter into your sight wearing shirts that seem to be three sizes too small. The white leather tank tops grip the women s breast so firmly that the cleavage generated is overwhelming. The faces of these women are layered in makeup to create the look of perfection. Their eyes and smiles seem to gleam straight at you through the television.
The seductiveness they express makes you feel like you are the one they desire. Their shorts are just as skimpy as the shirts. They create the longest legs possible on women and give off the perfect package which everyone seems to idolize. This is what is on everyday television throughout the United States. Seventy Five percent of MTV s music videos involve sexual imagery (John Hopkins). To guys including myself, this imagery is what we like to see.
All we gain is viewing pleasure. To younger girls, this is the type of media that can influence minds and can create irresponsible sexuality. When they see these women on T. V.
throughout their adolescent years, a permanent visual image is sketched in their brain to dress risqu and scandalously. Now, every time they think of fashion and what is trendy they recall these characteristics. Calvin Klein is a name that has become very popular in designer jeans and fragrances. The media has added a new step into seductive advertisements.
Beautiful models, including Kate Moss and Christy Turlington, bombard several pages of popular magazines such as Vanity Fair, Vogue, and Rolling Stone. A regularly printed jean advertisement includes male and female models wearing skin tight Calvin Klein jeans and nothing else. They will always be in a seductive pose, with women s breast and men s abs the focal point on the page. Though restrictions limit nudity in the United States, European countries leaving nothing to the imagination. Fragrance advertisements from Calvin Klein, like obsession for men, appear both in magazines and even on television. This ad continuously features a couple alone on a deserted beach making love.
Even though it has nothing to do with the product, the strategy is to catch the viewer s attention and draw them in. Similar to the hip-hop video, these visual images and actions will transcend into teenagers daily lives. The media is a cost effective way to reach people all over the world. We seek out entertainment and pay close attention. When an audience identifies with a role model, they will imitate their behavior. The common message of the media is that sexuality can transform the lives of ordinary people into an unrealistic, fantasy world.
This sexual overload as Joyce Garity stated, does affect young adults. Parents are the only lines of defense against this problem. They have a tremendous influence in preventing their children from being swallowed up by the harmful, persuasive influence of the mass media. The promotion of safe sex is another concern that our society needs to deal with. Fewer than 175 of 15, 000 annual sexual messages viewed by younger adults will discuss contraception or safe sex (John Hopkins). With this staggering statistic, I feel sex education should start early for people because these types of numbers will always remain the same.
If children are already sexually active, their practices are unlikely to change based on new information given to them. This emergence of mass media is always going to be important for people around the world. Aspects of it have been altered though. Sex and the media is imminent in Americas future but with more restrictions, teens and young adults can lead safe and healthier lives. 320
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