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Example research essay topic: Coca Cola Company Minute Maid - 1,041 words

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Coca-Cola is a company that is known worldwide for its product. It is a drink that spans all ages, colors, races, and countries. The Coca-Cola Company is one that has been around for over 100 years, and has used this time to perfect its marketing strategy. The success of the company was built on many people with the great business knowledge and know-how to take a simply drink, and make it into a symbol that represents humanity. This paper will focus on not only the globalization of Coke, and Coke as a company, but also what advertising and media strategies have been used to help in the discourse of its globalization. The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups.

The world's headquarters are located in Atlanta, Georgia, with many other locations around the country. The Company and its subsidiaries employ nearly 31, 000 people around the world. Syrups, concentrates and beverages bases for Coca-Cola, the Companies flagship brand, and over 230 other Company soft-drink brands are manufactured and sold by the Coca-Cola company and its subsidiaries in nearly 200 countries around the world. The company's operating management structure consists of five geographic groups plus The Minute Maid Company (the companies juice business). The North America Group comprises the United States and Canada. The Latin America Group includes the Company's operations across Central and South America, from Mexico to the tip of Argentina.

The Greater Europe Group stretches from Greenland to Russia's Far East, including some of the most established markets in Western Europe and the rapidly growing nations of Eastern and Central Europe. The Africa and Middle East Group encompasses the Middle East and the entire continent of Africa. The Asia Pacific Group has operations from India through the Pacific region including China, Japan, and Australia. As you can see from the above geographic groups, everyone around the world has access to Coca-Cola. It is a global industry, which will be discussed in great detail. One important fact that is often overlooked is that Coca-Cola does not just deal with the soft drink coke.

The Coca-Cola Company also owns the Minute Maid Company. This is its juice branch, which is based out of Houston, Texas, and is also the world's leading marketer of juices and juice drinks. The Minute Maid company's products include Minute Maid Premium Orange Juice with calcium, Minute Maid Premium Lemonade Iced Tea, Minute Maid Coolers, Hi-C Blast and Five Alive. One of the Coca-Cola Company's strongest strengths lies in its ability to conduct business on a global scale while maintaining a local approach. At the heart of this approach is the bottler system.

The company has business relationships with three types of bottlers: independently owned bottlers, in which there is no ownership interest; bottlers in which the company has invested and have a non-controlling ownership interest; and bottlers in which the company has invested and have a controlling ownership interest. Coca-Cola is considered one of the first truly global companies. It is through this title that Coke has learned the importance of respecting cultural differences and also to recognize the humanity that links us all as people. It is only through time and further education that the company continues to learn how to please its market worldwide.

The Coca-Cola company is not only this "world-wide" operation, but it also a local operation with a source of commitment in nearly 200 countries. The following are brief overviews of a few countries where Coca-Cola has used their strategies to help their drinks become part of the culture... Argentina - Coca-Cola production began in Argentina in 1942. On the first day the product hit the streets, seven 24 -bottle cases were sold, plus eighteen single 185 milliliter bottles.

By the end of 1943, sales in Argentina amounted to 300, 000 cases using 20 distribution trucks. At present, Coca-Cola de Argentina S. A. sells around one thousand times more products annually than during that historic first year. Belgium - Belgium was introduced to Coca-Cola in 1927. Today, Belgium is among the world's top 20 countries in terms of per capita consumption of Coca-Cola products.

France - Coca-Cola was introduced in France in 1933 in the "Caf de l'Europe" in Paris. Coca-Cola has been the number one soft drink in France since 1966, and its total sales have doubled in eight years. Coca-Cola France has created more than 1000 jobs and has invested more than 3 billion francs in France since 1989. Today, French consumers drink an average 88 servings of Coca-Cola products each year. Italy - Coca-Cola was first introduced in Italy in 1927.

The Coca-Cola business system currently employs approximately 3, 000 people in Italy. Today, Italian consumers drink an average of 100 servings of Coca-Cola products each year. There are 12 bottling plants throughout the country, serving more than 500, 000 retail outlets, producing a wide range of Coca-Cola products, including Fanta, Sprite, Nested, Killed Tonic Water, Beverly, Bonaqua and Minute Maid products. Japan - Japan is one of the most competitive soft drink industries in the world.

There are more than 7, 000 different soft drinks sold in the country and 500 different soft drink manufacturers. Some 1, 000 new soft drinks are launched every year. Coca-Cola is the market leader in soft drinks in Japan. The Coca-Cola product range in Japan includes more than 25 brands and 60 flavors. The largest outlet for the sale of Coke product is in vending machines, which account for more than 50 % of its total sales. The Coca-Cola system maintains 930, 000 vending machines, more than two times as many in its nearest competitor.

The countries listed above are those that are economically stable, and are relatively easy to market a product, like coke, in. But some countries do not even have clean drinking water, good educational facilities, or good continuing education programs for children and young adults. Coca-Cola, as a company, realizes this. The company realized long ago that before you promote a drink in a country like this, you need to first help it a little - get it somewhat back on its feet. And that is exactly what the Coca-Cola Company did and still does. The Coca-Cola Foun...


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