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Example research essay topic: Violent Scenes V Chip - 1,392 words

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... rogram ming. He also pointed out that a network loses anywhere from $ 250, 000 to $ 1 million every time it airs a movie with a viewer discretion advisory. He was also quoted "It is not the role of network television to program for the children of America... Televisions obligation is not (to be) the nation's baby-sitter. " Barry Diller who was quoted by Frank Rich of the New York Times does not support this view that television has no public service responsibility.

Diller thinks the V-Chip is a "genuinely dumbbell idea. " But Diller believes that broadcasters will make a real, long-term commitment to public interest TV only if forced to do so as part of a trade-off for the "spectrum"-the additional airwaves that broadcasters want for digital television-and want for free. "If broadcasters are going to get new channels and have reinvigorated public responsibility, they should get them free. " If not "they should pay whatever the government can gouge out of them. " Prior to the meeting between the Clinton administration and industry leaders, a source was quoted by Dennis Sharon of Variety as saying "You can't win the public relations battle on this... when it's obvious there is bipartisan congressional support for doing something on an issue, when you have an FCC chairman talking about this, and when public opinion is not in your favor, it's just not smart to thumb your nose and run to court. " In 1993, Jack Valenti, the president of the Motion Pictures Association of America, was an outspoken critic of the V-Chip. In the press conference that followed the industries' meeting with the President, he announced that the industry plans to have a rating system in place by January 1997. He stressed that rating was going to be a "humongous" even Herculean task for the industry. Even after stressing what difficulty the industry would have, he did not let go of the idea that it is the parent who should be the guardian of what a child watches. "There has to be some kind of renaissance of individual responsibility that's accepted by parents, by the church, and by the school so that you build inside a youngster what we call a moral shield-it's fortified by the commandments of God-so that that child understands clearly what is right and what is clearly wrong. " It has been suggested that the real reason for the industry lack of court challenge to the v-chip may be political.

The decision that may have more to do with the threat of auctioning the broadcast spectrum. If it appears that the industry is intransigent on the issue of program ratings, it may be easier to require the networks to pay full freight on the spectrum. The FCC, which has raised about $ 19 billion through nine auctions for other parts of the airwaves since mid- 1994, estimates a digital TV sale could raise anywhere from $ 11 billion to $ 70 billion. At present, stations do not pay for their lucrative use of the publicly owned airwaves.

There will certainly be problems related to the implementation of the rating system and the use of the V-chip. Will the rating be carried just at the beginning of the program or will the rating be carried throughout the program so if a program is turned on in progress the chip will read the rating and the program will be blocked? Would each episode of a show be rated or would shows be given just one rating, regardless of content from week-to-week? If "R" ratings are limited to a post- 9 PM, would that mean that reruns of those shows could not air in the lucrative 7 PM 8 PM time known as prime access, when the studios make their money back on programming? Some worry that a more detailed rating system could be used by pressure groups to target certain television programs. Advertisers could be forced not to advertise certain rating categories.

It will be a huge job to rate 300, 000 hours a year, plus the programs that are available for re-runs. The new study media violence done under the auspices of network television shows that the concern about media violence is well founded. These findings reflect earlier a finding by NCTV The V-Chip is needed. Media scope's National Television Violence Study found that 57 % of television programs aired in 1994 and 1995 contained some violence. Further, the aggressors went unpunished in 73 % of all violent scenes, while the negative consequences of violence were not shown, e. g. 58 % of violent acts did not show the victim feeling any pain, anti-violent messages were few, showing up in only 4 % of programs about violence.

One in four violent scenes involve a handgun. 39 % of violent scenes were portrayed as humorous. Senator Simon's dismissal of the V-Chip was discouraging. He has been a friend too long. While we agree that the V-Chip is not the answer, it has an important role to play. His dismissal of parents in high crime areas is unfair to economically poor parents.

To be economically poor does not, in fact, make you an unconcerned parent. The truth is the use of blocking by low-income parents will not disturb advertisers nearly as much as its use by affluent parents. Of course teens can "get around" the blocking technology. The very young child, the audience for whom the chip is really intended, will be protected.

It is alarming that the Senator thinks that the entertainment industry will do more than study themselves as the result of his actions. There will be a V-Chip in every television set before then industry disciplines itself. Yes, the V-Chip will be able to rate for "acceptable" violence, such as a documentary portrayal of the Civil War. The question will be: Can the entertainment industry be convinced that cartoons need to be rated for violence? Again, it cannot not be over-stressed; the V-Chip is intended to help parents of YOUNG children. Should the Senator be more concerned about the incomes of the broadcasters vs.

the cable industry at the expense of our children? He fails to mention that the broadcasters have failed to live up to and, in some cases, even acknowledge their licensed responsibility to children. Newton Men, former Federal Communication Commission (FCC) Chairman and author of the phrase "vast wasteland" calls for stronger measures to protect children. Television operators should be required to air a specific amount of educational programming. He also favors banning commercials in programs aimed at young children. The Clinton administration favors airing three hours a week of educational programming for children, but Reed Hand, current Chairman of the FCC, has been unable to convince a majority of the five commissioners to agree to this minimal standard.

The V-Chip is neither a solution nor a "dumbbell idea. " It is a tool that a parent can use to help monitor a child's television viewing. Parents will still have the responsibility. Parents will need to become more aware of what types of programs are suitable for particular ages of children. Until now, television programs were aimed at a general audience. The problem is a program, suitable for a "general audience" is often not suitable for a five year old. The real effect of the V-Chip will not be known for a long time, because the real effect of the V-Chip may or may not be economical.

There is much speculation about how a profit making industry will respond to ratings and a parents ability to block programs. Much will depend on how the industry chooses to rate programs. The reality is that it is impossible to predict how this action will turn out. INFLUENCE THE DEVELOPMENT OF THE RATING SYSTEM The public needs to be informed as to how the rating system is being devised Public input is needed so that the rating actually meets the needs of parents individuals and groups can contact their local stations requesting that their needs be met. There is a need for information about the effects of television violence on people. The broadcast industry has long taken the position that television violence has no effect.

The electronic environment is important. People grouping together to work for media reform can help improve the media environment. web Bibliography:


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Research essay sample on Violent Scenes V Chip

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