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Senator John McCain, a Republican from Arizona, has had a long and distinguished career in both the military and in politics. A United States Naval Pilot and Captain who received the Silver Star, Bronze Star, Legion of Merit, and Purple Heart, McCain then moved onto the House of Representatives and Senate (Biographical Data for John S. McCain). In April of 1999, McCain announced his candidacy for President, stating his mission to restore integrity into the office, reform government, and renew the American dream (The John McCain Story). Senator Mc Cains platform is classic GOP conservatism? a strong defense, less government regulation, tax reductions, local oversight of education? (The Issue: Senator John McCain).
McCain has endeavored to fulfill his dream by creating a web site devoted to his campaign, giving numerous speeches, running many television ads and appearing on various television programs. An integral part of his campaign has been to reach the less reliable, harder to attract youth vote. Americas youth today is disenchanted with the political system. Two-thirds of young Americans dont vote, primarily because they dont feel candidates are addressing issues important to them (Cox, Finklestein).
According to a Youth Survey conducted by Project Vote Smart, voters aged 18 - 24 think school shootings and kids with guns, crime and violence, poverty and unemployment, corrupt government and illicit drug sales are the five most important problems facing America today (General Population). Meanwhile, candidates spend the majority of time discussing issues such as Social Security, taxes and abortion, which are not of as much concern to young voters. John McCain has actively sought out 18 - 24 year olds, the group collectively known as Generation Y. The Arizona Senator reached out to young voters with a message of personal honesty and government reform, drawing large crowds on college campuses in New Hampshire and South Carolina (Sullivan, McCain Gets).
McCain has addressed some of the issues that concern Americas youth today. The Senator does not support gun bans but does promote effective measures that keep firearms out of the hands of criminals, children, and the mentally incompetent (Cox, Finklestein). Corruption in government, particularly the role that money plays in politics, is a main issue of Mc Cains campaign and is being addressed through his strategy to ameliorate campaign finance. McCain has led the fight in Congress to reform campaign finance, especially soft money contributions which are large donations to national parties from individuals, corporations and labor unions that are not susceptible to regulation. McCain, along with Democratic candidate Bill Bradley, is credited as being the first to discuss reforming the campaign finance system (Cox, Finklestein). In the Youth Survey conducted by Project Vote Smart, respondents aged 18 - 24 chose the World Wide Web as their most useful information source (General Population).
McCain is utilizing the power of the Internet to build mailing lists, solicit contributions and to attract young voters, many of whom are more acquainted with computer networks than political networks (Sullivan, Virtual). The Internet has proved to be an important organizing tool in Mc Cains campaign. Young people interested in becoming involved in his campaign will find a web site that devotes an entire page to each youth organization in each state. Pages consist of upcoming events, biographical information, photographs, links and contact information, putting various aspects of Mc Cains campaign at the very technologically advanced fingertips of Americas youth (Students 4 Dole).
Each page varies; some simply list contact information, while others have inspirational letters from McCain supporters and extravagant graphics like waving state flags. Virtual volunteers assist electronically, emailing everything from polling station maps to voting reminders to downloadable pictures of McCain This is how were making the Internet local to everybody, said Max For, Mc Cains Internet manager (Sullivan, Virtual). McCain is attracting Generation Y through various appearances at college campuses, using his standard line of inspiring a generation of young Americans to commit to causes greater than themselves (Gannon). Mc Cains Campus Connection, a group of one hundred and sixty college campuses nationwide, recently joined Students 4 Dole, an organization of over two hundred schools and colleges nationwide, to form one of the largest collections of student leaders in America. Mc Cains Campus Connection is now a central part of his Internet site, with its own e-mail communications network.
According to Susan Carpenter, formerly of the National Vice-President of Communications and Promotions for Dole, McCain has made a real effort to reach out to young people? he enjoys meeting youth and discussing real issues that effect us every day (Students 4 Dole). McCain is enticing young voters with his numerous television appearances, advertisements and magazine covers. Newsweek and Time both gave McCain covers and tried to expose the real McCain by describing his war experiences, volatile history, and his plans for the presidency. The Weekly Standard broadcast news magazine introduced a cover story entitled The Medias Favorite Republican and McCain appeared on the Fox Sunday news show to demonstrate his increasing popularity. Appearing on MTV and placing advertisements in youth-oriented programming has helped McCain to obtain the Generation Y vote (Why John McCain).
According to Senator and Presidential hopeful John McCain, thats what this is all about inspiring young Americans (Cox, Vekshin). From playing throbbing techno music complete with roaring MC at a rally (Cox, Young Michigan) to establishing a web site offering college students campaign internships (Fagan) to appearing on various magazine covers and youth-oriented television shows (Why John McCain), McCain has aggressively courted Generation Y. Americas youth today is disenchanted with politics, tired of campaigns focused on health care and social security. Generation Y wants to hear about school violence and college costs; issues they care strongly about and feel should be an essential part of candidates platforms.
McCain has attempted to win their vote by utilizing the Internet, magazines, youth-oriented television programs, and speaking on such topics at various college campuses. Judging by his recent victories in New Hampshire, Michigan and Arizona, states where he energetically pursued the youth vote, McCain is effectively reaching todays young voter. 1187 BIBILIOGRAPHY Biographical Data for Senator John S. McCain. Project Vote Smart web This source contained background information on Senator McCain and was used to introduce the candidate, his history and platform. Cox, Kristi. Young Michigan Voters Turned Off by Negative Campaigning, Criticize McCain and Bush.
Medill News Service 21 February 2000 web This source contained examples of Mc Cains various attempts to sway the youth vote. Cox, Kristi and Bob Finklestein. Candidates Dont Talk About Issues Young People Care About. Medill News Service web This article dealt with the disenchantment and detachment of young voters regarding the political system and reasons why they felt this way. Cox, Kristi and Allison Vekshin. Mc Cains Young Supporters Jubilant, Bush's Young Volunteers Vow to Keep Fighting.
Medill News Service 22 February 2000 web This article also gave instances of McCain trying to attract the 18 - 24 vote. Fagan, Lauren. Some Young Workers Think Politicians Ignore Them, Others More Optimistic. Medill News Service 16 February 2000 web This source discussed the Internet and its role in Mc Cains campaign, plus youth feelings about the political system. Gannon, Michael. Candidates Talk to Older Voters, Leaving Generation Y in the Cold.
Medill News Service 14 February 2000 web This article discussed the various issues that young Americans are concerned with today. General Population and Youth Survey on Civic Engagement. Project Vote Smart web This survey provided various statistics concerning politics and young America. The Issue: Senator John McCain and His Quest for the GOP Nomination.
Summer Issues http: web This article provided valuable information about Mc Cains platform. The John McCain Story. McCain 2000 http: // 63. 224. 30. 9 /story / index . html This web site consisted of various details regarding John Mc Cains life and mission for the Presidency. Students 4 Dole Endorse McCain. McCain 2000 http: // 63. 224. 30. 9 /cgi local / view Releases.
pl? pres s = press 167 This commentary explained the organization, Students 4 Dole, and the role it is playing in Mc Cains campaign. Sullivan, Andy. McCain Gets High Marks From Many Young Native Americans But That Wont Translate Into Votes. Medill News Service 18 February 2000 web This article gave examples of how McCain is trying to reach young voters. Sullivan, Andy.
Virtual Campaigning Attracts Generation Y. Medill News Service web This article explained how McCain is utilizing the Internet to attract the youth vote and further his campaign. Why John McCain. Students 4 McCain web This web site provided valuable information on Mc Cains media efforts to reach the youth vote...
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Research essay sample on Mc Cains Americas Youth
