Customer center

We are a boutique essay service, not a mass production custom writing factory. Let us create a perfect paper for you today!

Example research essay topic: Past Five Years Quality Improvement - 930 words

NOTE: Free essay sample provided on this page should be used for references or sample purposes only. The sample essay is available to anyone, so any direct quoting without mentioning the source will be considered plagiarism by schools, colleges and universities that use plagiarism detection software. To get a completely brand-new, plagiarism-free essay, please use our essay writing service.
One click instant price quote

VW should pursue its quality improvement Production strategy only five platforms similitude between different brands products Communication with shareholders too high cost of capital The first VW Beetle was created by Pich's father at Hitlers request. In 1972, Pich went to VWs Audi unit, where despite his rottweiler reputation, he oversaw enough innovation to win the Audi chairmanship in 1988. He managed to transform Audi into a credible competitor of BMW and then moved to the top spot at VW. In 1993, when Pich took the helm, VW lost $ 1. 1 billion; in 1998, profits rose by 63 %, to $ 3. 6 billion before taxes Porsche and VW have an agreement to jointly develop an SUV platform. Porsche Holding, the private arm of the Porsche empire, became a major importer of VW and Porsche cars in Austria when it was run by Pich's mother, who took charge after his fathers death in 1952. VW and General Motors are very aggressive competitor as the Jos Ignacio fight showed it.

VW trails Toyota, Mercedes, Nissan, and Honda in overall quality, eventhough they cut defects of 60 % in the past five years. The new Beetle has known a good success in the US. In 1998, American sales rose to their highest level in 17 years, with a 59 % increase for VW and a 39 % increase for Audi. Each VWs brands has a direct competitor: Volvo for Skoda, Alfa-Romeo for SEAT, BMW for Audi, Mercedes for VW.

In 1998, VW bought the Bentley brand, and by the same time holder 75 % of the ultra-luxury volume when Rolls-Roy's was 25 %. A growing trend is arising from the market, reducing the number of platforms as much as possible. Actually, VW and Toyota are sharing the bronze medal of caretaker. VW has boosted quality more than any other caretaker in the past five years, cutting defects by 60 % The new Beetle has injected buzz into the brand, luring buyers into dealerships where theyre also snapping up Passat's, Jettas, and Audi's VWs share price climbed 36 % last year, nearly double the pace of the overall German market In the US, where VW ADRs trade over the counter, VW outperformed GM Pich has a name, and had acquire a lot of experience running Audi VW managers attend test drives, and therefore know exactly their different products Their family culture, no leading brand A non-stop requirement for the new projects Cost-control with the purchasing list Own seven different car brands, offering two broad categories, one for the traditional driver and one for the performance-minded driver. Hide financial results through German accounting principles VW still trails Toyota, Mercedes, Nissan, and Honda in overall quality VW is suffering from a bad image of its management department eventhough they have done an incredible work; Pich has no relational skills, especially with the press They have the same problem inside the company, due to the fact that Pich has put his own team in place when he arrived, firing all potential enemies Pich blurs the line between his family interests and those of VW Bad publicity due to the sue from GM VWs cost of capital is relatively higher than Daimlers VW bungled its communications with investors Take advantage of the attractiveness of the new Beetle to get customers into point of sales Growth potential in the American market, last year American sales rose to their highest level in 17 years, with a 59 % increase for VW and a 39 % increase for Audi Due to its very good results on the stock exchange, VW may expect to attract numerous new investors Potential cost decrease with their production strategy five platforms only A softening in auto sales in Europe and South America in projected for 1999 Risk of self-cannibalization between VWs brands, like top of the line VWs models and bottom of the line Audi's Risk of brand dilution, confusion between the VW Passat and the Audi A 4 In order to pursue its quality improvement, VW as it wants to do, should uni formalized its quality requirements through platforms sharing, and therefore be able to gather efforts of all research and development department of all its seven brands to benefit from synergy.

Relating to this problem is also the fact that VW has to be sure that its platforms sharing strategy will enable car designers to be enough flexible to meet different market demands and therefore avoid brand dilution as it is actually happening with the VW Passat and the Audi A 4. In order to be more friendly looking, which is becoming more and more important in todays market, VW should make some efforts in all its declaration and be more available to the press, which will at the same time give VW, free publicity. VW should change its German accounting method to a more universal one, eventhough Pich thinks it is a firewall against takeover, to enable shareholders to see in what their are really investing and, for VW, to be more cost competitive regarding to the market. Personally, I would recommend VW to pursue their targeted production strategy with a special emphasized on the flexibility of the different platforms to ensure that no more similitude will arise from future creation and therefore avoid any potential brand dilution. Also, I think that a more shareholders relationship should arise in order to prevent for future capital need, despite the fact that no actual signal shows it, due to the unpredictable extra-costs, for ensuring flexibility, that will arise from the platforms centralisation. Bibliography:


Free research essays on topics related to: quality improvement, 17 years, audi, past five years, highest level

Research essay sample on Past Five Years Quality Improvement

Writing service prices per page

  • $18.85 - in 14 days
  • $19.95 - in 3 days
  • $23.95 - within 48 hours
  • $26.95 - within 24 hours
  • $29.95 - within 12 hours
  • $34.95 - within 6 hours
  • $39.95 - within 3 hours
  • Calculate total price

Our guarantee

  • 100% money back guarantee
  • plagiarism-free authentic works
  • completely confidential service
  • timely revisions until completely satisfied
  • 24/7 customer support
  • payments protected by PayPal

Secure payment

With EssayChief you get

  • Strict plagiarism detection regulations
  • 300+ words per page
  • Times New Roman font 12 pts, double-spaced
  • FREE abstract, outline, bibliography
  • Money back guarantee for missed deadline
  • Round-the-clock customer support
  • Complete anonymity of all our clients
  • Custom essays
  • Writing service

EssayChief can handle your

  • essays, term papers
  • book and movie reports
  • Power Point presentations
  • annotated bibliographies
  • theses, dissertations
  • exam preparations
  • editing and proofreading of your texts
  • academic ghostwriting of any kind

Free essay samples

Browse essays by topic:

Stay with EssayChief! We offer 10% discount to all our return customers. Once you place your order you will receive an email with the password. You can use this password for unlimited period and you can share it with your friends!

Academic ghostwriting

About us

© 2002-2024 EssayChief.com