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Example research essay topic: San Francisco Cell House - 1,714 words

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Alcatraz is a pretty big tourist attraction. Give at least 5 examples. Prior to speaking about the ways to increase the attractiveness of Alcatraz for the tourists, one should know the history of this interesting place in order to possibly use certain historic attributes to boost the popularity of Alcatraz even among the San Francisco population. In the following essay I am going to present various ideas on how to make Alcatraz a more attractive place for the visitors from around the USA as well as how to make the current San Francisco population attend the island regularly. The essay will comment on the island history for the reader to get the idea of what might be done to assure that the island above all remains an interesting historic site. Then the recommendations will be presented together with the possible implementation strategies.

Speaking about the history of Alcatraz, I would like to draw your attention to the fact that this place has become a well known symbol of strength, gang, rebellious spirit and significance of the USA society and that should certainly be utilized in the building process of the product marketing that the Island represents. Alcatraz is located in the San Francisco Bay and represents rocky stones, grey walls and sole light house as well as probably the worst prison image. The island has been discovered by the Spanish soldier in early 1776 which named it the place La Isla de los Alcatraces, which basically means the island of the pelicans in Spanish. In the early 1846, Alcatraz drew the attention of the US government that decided to install a military post on the island. I should note that the island was intended to serve the protective purposes of the whole San Francisco area of the Western USA against the foreign possible occupants. In early 1862, during the Civil War the Alcatraz was used for the detention purposes of the prisoners of war.

What should be noted that during the Spanish American War the Alcatraz fully got the role of being the prison rather than a military fort for the United States of America. What I should also note is the fact that after the notorious San Francisco quake of 1906 a great number of inmates was transferred to the Alcatraz from the city jails. At first the Island was both a fort and a prison, yet in 1913 a new cell house was installed, thus completely abandoning the fort-prison status and becoming a real prison. The prison was called The Rock and The Cliff because it the rocky island the prison house was located on. What I would like to note is the fact that Alcatraz was a low-security prison.

The prisoners were obliged to work for the families who lived on the island, oftentimes working as baby-sitters, too. The inmates were allowed to own their personal gardens that were made to beautify the whole island. In the 1930 s with the appearance of the highly organized crime in San Francisco the Alcatraz was remodeled to cater the needs of the contemporary society. The gardens and baby-sitting was prohibited and the high-tech security was installed to prevent the prisoners from escape.

In 1964 Alcatraz prison was closed because of the high costs associated with the importation of food, water, and fuel on the island. It became cheaper to move all the inmates into the city prison rather than to keep them on the island. The park that the Alcatraz island represented since then was meant to attract the visitors from all over the place. And it was the only attraction to these customers. Speaking about the Alcatraz promotion strategies that are aimed at increasing the financial, and popular (tourist and locals) inflow to the island I would like to present the following: current park remodeling, restaurant, casinos and hotel complex introduction to the island, as well as thematic entertainments and loyalty programs. But lets explore each concept in greater detail.

Current park remodeling is the first consideration that one should note due to its relatively low price. The park in the current state is certainly boring. The excursions around the former prison, taking photos procedure, and beautiful view are the only entertainments on the island. The return to the historic period when there were gardens or a baseball field on the island certainly would beautify the island as well as attract more visitors because of the thematic interest. The precise reconstruction of the fort (at least in the areas where no cell-house is present) would comprise both historical periods of Alcatraz (fort and low-security prison mentioned before). Prior to speaking about restaurants one has to remember that people eat regularly.

Unlike the entertainments that people like but usually do on the weekends, dining out certainly is more popular in every family compared to the attendance of museums and parks. Therefore, opening several thematic restaurants like Prisoners Den or Alcatraz cafe is certainly going to be in high demand more frequently than the park that the island currently has. The local population of San Francisco that certainly has visited the Alcatraz once is not likely to visit it every week unless they have a reason to do so. Restaurants certainly present a new experience to the demanding clientele of San Francisco and neighboring areas of California who would want to visit these places for business lunches, kids entertainment or romantic dinners. Placing a few top notch hotels with rooms facing the wonderful view of the Pacific in addition to good restaurants, museums and the park certainly will draw to the island not only people who just want to have a fancy dinner but also some crazy couples who would want to experience the life of the first settlers of the island. Casinos is another powerful tool that can direct the great number of potential customers to the island.

To the best of my knowledge, there exist numerous gambling restrictions in downtown's of LA, SF and other California places. The island is technically not on the land thus should be beyond the gambling laws present in other major parts of California. The proximity of Las Vegas to California certainly reduces the uniqueness of such idea, yet without doubts does not reduce value of it. Hardly any California person would drive to Vegas to shoot a few beers and play black jack. Alcatraz is a wonderful place for casinos and recreation.

The sexual aspect should not be forgotten here for the fact that although many people claim that sex is of no importance to them, the presence of romantic view of the ocean, the illusion of seclusion from the continental USA, ability to bet and win a fortune in casinos, strip dancing a la prison style, discos, and walk on the seashore will draw romantic couples who live in San Francisco and feel tired of the jungle of steel and concrete. The marketing loyalty programs should be used only when the infrastructure is built and the island already includes various casinos, restaurants, bars and discos. This purpose of the marketing program would be to push the services to the San Francisco citizen presenting the island as a completely new experience to them. I would encourage various promotion coupons that would be distributed to the businesses that provide certain discount on the business lunches to the company personnel or to their families. The initial program would be to drag these people to the island to see the changes. Afterwards, the loyalty programs that can be but are not limited to buy three beers get one free, or visit Alcatraz three times, get a free ride to the island the fourth time, etc.

This marketing promotion strategy is going to build loyalty in existent customers the majority of which are going to be from San Francisco area for the fact that hardly anyone from more secluded areas is going to attend Alcatraz for three times to get a fourth time a free ride. The concept of thematic entertainment is all conducive for the previous recommendations and focuses primarily on the historic aspects of the Alcatraz island. Keeping in mind that the project has to not only generate cash but also volume of customers, the thematic entertainments is what is going to distinguish Alcatraz from regular fancy restaurants or casinos. Therefore, the existing jail museum should not only be used for exhibition purposes but also it should be used for entertainment purposes. One of them would be the ability of people to experience the life in the cells of the prisons. The other could be focused on the sale of the Alcatraz thematic inventory (T-shirts, pens, post-cards, posters).

The other thing that should be done is the attempt to encourage the participation from the visitors. In other words, for a small fee a person should be able to get a post card of him / her being behind the bars in the Alcatraz jail shirt. The crazy perverted couples should be able to have romantic dinner in private secluded cells that besides the table also have two beds and other jail-specific equipment. Speaking about the implementation of the aforementioned strategies on the island, I would like to note that the local government should carry out the planning phase and therefore deciding of how many of casinos, restaurants, hot tubs should be located on the island and what services they can present. After that a competitive tender should be presented to companies like MGM mirage, park place or Mandalay Group, etc. to build the entertainment places, while the other companies will be able to bring in the instantaneous poster-making equipment and craft various thematic entertainments like one night in a prison cell with your other half and so on.

In conclusion I would like to say that Alcatraz as a matter of fact presents an extremely interesting business opportunity that could lure thousands of customers to the island and certainly generate substantial income not only for the companies (hotel, casino, restaurant, logistics) but also for the local budget. The remodeling accompanied with the promotion program will bring in primarily locals, while the whole side effect idea of Alcatraz being remodeled will also bring thousands of visitors from off-state to experience the new island as well as just have fun.


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Research essay sample on San Francisco Cell House

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