Example research essay topic: Employee Turnover Cost Effectiveness - 648 words

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Topic No. 1 Cost-effectiveness of McDonald's in combination with its high quality products has always been one of the main secrets of its success on the market. On the other hand, the complex of low costs and high employee turnover at first appears to be misunderstood and can be clarified from the following point of view. The low costs and the high turnover of the employers at McDonalds' is achieved through a skillful human resource management of the company, which gives its personnel high incentives and career opportunities, thus getting higher response and profits of their work, with satisfactory but not too high salaries. It is often that the workers, who take higher positions, serve as an example for those who have just come to work at McDonald's, thus stimulating them for better servicing of the customers. In its turn, high level of servicing combines with the high quality of the food attracts more consumers, allowing decreasing certain types of costs, which according to the basic economic laws decrease with the increasing production amounts. On the other hand, one of the integral parts of the cost-effectiveness of McDonald's is not directly connected with the high personnel turnover, but is rather hidden in the way McDonald's works around the world, the main slogan of its strategy is being 'location'.

The company is very through in its choice of the places for building new restaurants, which is especially vivid in Asian and Eastern countries, where some kinds of food are not allowed into use due local traditions. Thus, being effective in satisfying the needs of every client all over the world, the company is able to raise its profits, which in its turns allows it to carry high personnel turnover without significant losses. Despite the fact that the employee turnover of the McDonald's is one of the highest among the similar enterprises, it is stable in its quality, prices and costs, with the high level of servicing and attractive career offers for those who choose to work at McDonald's. Topic No. 2 The situations, when sales personnel are outlawed for expediting their customer's orders are not very frequent, and are usually caused by serious arguments or company's needs. In the conflict situation, when salesmen suddenly get to know that they have been outlawed with their efforts to push the customer's orders along the line, the following arguments may be provided for those who suppose they have become the victims of the unfair personnel policies: The desire of the company to make fewer people fulfill more functions, thus decreasing the salaries budget, is understandable and frequent, but in the long-term period it leads to the somewhat decreasing profits, as the salespeople, who concentrate on other obligations, stop working for better sales and thus decrease the achievements of the company. Each worker should be concentrated on his work and thus salesmen should concentrate their efforts on raising the sales turnover of the company, leaving further expending of orders to customer managers and other members of the staff.

Outlawing salesmen for their efforts of expending the customer's orders does not mean that a salesperson does not work satisfactory in this field. It may even be preferable for the customers, when their orders are being processed by one person, whom they know is responsible for it. Though each company is constantly developing and the decision of the higher management to change the structure of the personnel obligations is understandable. In case the new structure proves to be unprofitable, the changes will be cancelled and the possible financial losses of each specific salesperson will be compensated by the company. 3. The fact that salesmen fulfill the obligations of the two persons selling and processing the orders sometimes leads to the drawbacks in servicing customers, thus the obligations should be divided between different segments of stuff for improving the customer servicing and speeding up order processing.

Research essay sample on Employee Turnover Cost Effectiveness