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Checkout time We live in a new era of technology which is marked by appearing innovations in all spheres of life. The business was not aside this process. Great changes turn the face of business. From traditional way of retailing exists and develops a new one business on-line. Business on-line is represented by support service companies and used to meet the need of different levels of population.
With the development of computer technologies, telecommunications and e-commerce, the issues of marketing ethics and customer loyalty acquired a totally different meaning. Some on-line projects are very successful in their business. One of them is a privately-owned on-line computer support company Live Repair. com, Inc. It gains the confidence by proving humans needs policy. Their target market is people who often experience computer problems, which they are unable to resolve by themselves.
While facing computer issues, customers are often distressed and nervous, anxious to fix the problem as quickly as possible, not always understanding the steps required to do that. So, the checkout time is also used to meet the needs of the customers. Internet surfers can use Live Repair. com services only on subscription basis. Most of subscription options are term-based, where a customer can ask an unlimited number of questions during the subscription period. Per-incident payment scheme is also available, but it is not popular.
The customers can get the necessary information on the site. The service accept major credit cards, including Visa, MasterCard, American Express/Optima and Discovery, which makes the checkout time easy. A customer is offered to select a subscription period. The payment he makes will cover unlimited number of question during the corresponding membership period. A credit card will be billed within one business day after the registration.
This is very convenient for the customer, because he need not go to a bank for paying money. Among the advantages of subscription-based approach is not only cost savings, but also availability of question history for each subscription, where clients can come back to any of their unsolved issues at any time, and experts can familiarize themselves with their previous problems, and quickly resolve following ones. Online computer support is an innovative service; Live Repair. com offers a 15 -day trial period for its services: if their support services do not satisfy the user, he or she can cancel the subscription, and receive a full refund, no questions asked (other than a short online questionnaire). Many clients feel more secure signing up for long terms if a refund option is available. A full refund can be also received in cases where solution of the initial problem lasted for more than the trial period, and the customer remained unsatisfied with the services rendered.
One should write to Customer Service department of Live Repair. com, explaining the situation, and his account will be cancelled and full payment retuned to his credit card account. If a customer is not satisfied with the service, he may cancel the subscription during the first 15 days and the Live Repair. com services will refund him the full fee. If customers decide to cancel their subscription at a later time, they can do so if they have a compelling reason.
In such cases the customer pays for the period he or she has been using the service, and the remainder is credited to his of her bank account within 3 business days. Customers need to have a feeling that they completely control the situation in faceless web environment: whether to sign up or not, to cancel subscription or to keep using the service, to extend service period or not, and the choices they make largely depend on the quality of customer service they receive. The other successful on-line support project is Essayhandling. com. It provides the excellent service to its clients. If a person can not (for some reasons) prepare the written paper work Essayhandling.
com always ready to help. The experience writers provide the customer with the excellent and original paper. The checkout time is used to serve the needs of its target market. It has a convenient system of payments which is trustworthy. If a customer dissatisfied with the quality of the paper he has just received the paper will be revised and sent back to him within 24 hours. But, although 72 % of the customers receive "A" after custom writing.
According to Essay Handling. com's policy, they always provide up to 2 rounds of revision at no additional charge. Even though customer satisfaction is among the highest priorities, the policy prevents Essay Handling. com from granting refunds under any circumstances.
They services are not tangible items and therefore cannot be returned. If a customer believes that the work is inadequate or lacking some of the elements that he requested in the order the paper will be revised. If a customer feels that the requirements to his essay have been slightly misunderstood, he is always welcome to request a revision. Revisions are provided free of charge and their completion is always put above general orders. Essayhandling. com provides flexible and affordable prices.
They want their customers to be satisfied from cooperation in each and every aspect. That is why they offer fair prices for highly professional services. The rates are based on the speed of delivery. So, there are different checkout forms. All of them used to meet the needs of the target market. On-line services become more and more popular provide the on-line suppliers with effective checkout time.
References: 1. Business on-line: perspectives and failures / The Economist, December, 12 - 19 th. 1999. 45 - 55 p. 2. Professional custom writing and editing services / web 3. Street, Mark. Interview: RightNow chief offers CRM tips/ Personal Computer World. - 7 April, 2004. 34 - 38 p.
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