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Example research essay topic: Tobacco Advertisements Adult Areas Smoking - 608 words

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Tobacco Advertising (Persuasive Essay) Everyday 3, 000 children start smoking, most of them between the ages of 10 and 18. These kids account for 90 percent of all new smokers. In fact, 90 percent of all adult smokers said that they first lit up as teenagers. These statistics clearly demonstrate that young people are the prime target in the tobacco wars. Cigarette manufacturers may deny it, but advertising and promotion play an essential part in making these facts a reality. They publicize where minors are able to view it consequently persuading them to purchase cigarettes.

Therefore, tobacco advertisements should be restricted to adult areas only. Children, as young as 2, have almost certainly seen tobacco advertisements. Research proves that 6 year olds recognize Joe Camel as much as Mickey Mouse. Promoting on billboards, market windows (mostly liquor stores), and television commercials, kids are most likely to view those advertisements. Teen related magazines, like the Rolling Stone and Spin, feature their profitable advertisements.

An American Medical Association spokesman on New York Times remarks, To kids, cute cartoon characters mean that the product is harmless. They have to know that their ads are influencing the youth under 18 to begin smoking. The children knew that the tobacco publicity is manipulating them, but why did they smoke? Smoking, to a young person between childhood and adolescence, meets them their needs and desires. U.

S. News recently featured a discussion of the smoking issue with 20 teenagers consisting of the same amount of boys and girls between the ages of 15 and 17. When asked why they started smoking, they gave two widespread reasons. One, they wanted to be part of a peer group. When you party, 75 %- 90 % of the kids are smoking. It makes you feel like you belong, says Devon Harris, a high school senior.

Two, they sought to reach out and rebel at the same time, tending to think of smoking as a sign of independence as to making them feel older. These reasons, on top of peer pressure, are the mysteries behind the rise of teenage smoking, and advertising enhances it all. Regardless of the problem with the manipulation of children, there are reasons that contradict restricting their advertisements. Through billboards, magazines, flyers, etc. , promotion is easier. With a large number of people able to observe the advertisements, the public has a tendency to buy (adults) the products and the business can earn immense profits. Moreover, parents should be on surveillance and educating their children not to obtain cigarettes.

Additionally, markets have recently restricted the sell of tobacco only to consumers with proof of identification that they are 21 years of age or older. Therefore, rate of consumer bought tobacco has decreased. Restricting advertisements help to prohibit children from smoking. To resolve the tobacco advertisement issue reasonably, they could reduce their ads to adult areas only. Adult areas would consist of places like strip clubs, and bars. As a result, adults, children, and the tobacco business get what they want or need fairly.

Children are the most precious creation we are given in life. Its nothing new that people place greed and money before more important matters. Bibliography: Away, Robert. Edsels, Luckiest, and Frigidaires: advertising the American way. New York: Dell Publishing Co. , 1999. Cohn, David L.

The Good Old Days: a history of American morals and manners as seen through the Sears, Roebuck Catalogs 1905 to the present. New York: Simon and Schuster, 1999. Porter, Patrick G. "Advertising in the Early Cigarette Industry: W. Duke, Sons & Company in Durham, " The North Carolina Historical Review v. 47, no 1 (January 1971).


Free research essays on topics related to: billboards, advertisements, 90 percent, tobacco, magazines

Research essay sample on Tobacco Advertisements Adult Areas Smoking

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