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ADVERTISEMENT ANALYSIS Advertisements goal is mainly to communicate to an audience. But the goal does not stop with the mere conveyance of a message. Ads have the main objective of arresting audiences attention. Brand of the product is the value proposition between the user and the unique experience offered by the product (Rich Humnabadkar, Mather and Vogel).
Brands display a vital relationship with its design. In the same manner, the designs of ads are also relevant to the culture and experience of the brand. Advertisement 2 1997 Ad Absolut Vodka Ice Silhouette Woman Herb Ritts. web Liquor companies generally create the impression in their advertisements that drinking is fashionable, that it is a perfectly enjoyable social act.
On the other hand, many companies fail to comply with the corporate responsibility of informing the public of the repercussions of irresponsible drinking. As stated earlier, the constant exposure to liquor ads, especially among immature youths, may directly impact the formation of awareness about liquor and alcoholism. This 1997 Ad Absolut Vodka Ice Silhouette Woman Herb Ritts ad says it all and in a very sensual manner. The woman in the bottle has a subliminal effect on any man who drinks it since he is stimulated to imagine an image of a sexy woman everytime he drinks that. It is effective in its use of the blue background of the serene sea which is quite opposite how one can behave after drinking it. The blue hues that uses are enough to create the feeling of being calmness and the drink in the dark of the night.
However, it can be misleading because the picture of the woman seems to allude that when one drinks this, he can have a woman as sexy as the one seen here. There is a subliminal message that the liquor equals the woman and vice versa. It can be very deceptive in terms of what the product really is in reality just hard liquor that can be a status symbol at the same time. REFERENCE Rich Humnabadkar, M. Des. , John Mather and Craig Vogel. The Role of Design in Establishing a Brand: Three in-depth Case Studies.
May 2003. Nov. 6, 2008 at web >
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Research essay sample on Absolut Vodka Ice Silhouette Absolut Vodka Ice Silhouette Woman Liquor
