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The Starbucks Corporation A company is at all times being measured by its commitment to deliver their products or services to the utmost satisfaction of its clients with due consideration of their manpower's benefit and community's expectations without compromising its objectives. Though it cannot be denied that its primary goal is to attain growth and good, reliable reputation yet, this has to come hand and hand with other factors of the society especially on todays very keen and demanding world. Going through several company profiles, one can duly note that companies frequently shows an idealistic vision of their company, its operations and mission and at all times, it embraces the respectable relationship with its clients, workers, suppliers, government and other people or entities involved in it. And, it is important that the company affirms its ideals regarding these matters. Take for example the distinguished Starbucks Corporation, one of the leading roaster and retailer of a coffee brand in the U.
S. , the Americas, Europe, and the Middle East including the Asia Pacific region. It lays its groundwork under the so-called Corporation Social Responsibility on the basis of good governance, ethical conduct and social responsibilities. Good governance is a way to continually maintain and retain human resources, of being dependable and sustainable to them and treating them as partners of their ventures. It adheres to ethical conduct in pursuing good relationship with customers, thus, adopts a pro-active and customer centric approach. And, it promotes social responsibility not only focusing on the companys growth and reputation but also in its role in the community and environment. Starbucks started as a local coffee roaster and retailer in Seattle, Washington in 1971 that expanded rapidly in the 1990 s and has established its first outside US market in 1996.
From then on Starbucks foreign market had grown internationally to which now comprise one third of Starbucks stores worldwide. Essentially the success was brought about a continuing quest for customer satisfaction along with other ideals that the company now promotes. Today, Starbucks has become the largest coffee company in the world, it owned more than 7, 000 coffee shops with near to 6, 000 franchises. In totality, it has more than 13, 000 outlets around the globe.
Aside from coffee products it also ventured on refreshments, films, books and music and some other products that have strong demands in certain localities. Its organization in now being run by an 11 -men Board with each one having a distinct function and purpose that has the responsibility to ensure that the standards are being observed and met. A wonderful factor is the fact that all come from different races, gender and ethnicity. Transparency is evident, there is a fair play in filling up position and, a Board Member is elected by the shareholders in an annual basis. Thus, being part of a company like is a total pride; the company maintains a persistent approach of taking care of its people. The employees are always assured of a good relationship with the management as well as the companys support and encouragement towards personal advancement and parity.
The job could be demanding, being a globally renowned company of excellence and competence. What seems to be the most challenging role or position in this company is the operations coordinator, somewhat a subordinate to the operations manager. But the man holding the position pulls the strings together whether it is in sales, human resource, marketing, customer relations, administrative and IT. It is a 6 -in- 1 job going to the center that evaluate study and recommends a sustainable strategy towards a target under the supervision of the Operations Manager.
This is the kind of job that enhances ones skills and specialization on every component. The position is a dream come true though it requires tons of experiences and knowledge on both business and management but, I believe everything can be learned if hard work and dedication are the forces of motivation. Work Cited Starbucks Company. Corporate Social Responsibility (CSR). N. D. 25 November 2007 < web /aboutus / csr .
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Research essay sample on Ethical Conduct Starbucks Corporation
