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Publicity and Marketing The Marketing/Publicity Specialist is the profession I would love to do. The career in marketing and publicity includes a wide range of positions and career tracks, such as public relations, fund raising, advertising and many others. The job titles may be as follows: marketing representative, publicity officer, public relations officer, media liason coordinator (Industry Career Profiles 2007), market research officer, to mention a few. Yet, all these jobs have much in common, because this profession requires specific qualities.
First of all, the specialist responsible for marketing communications should be open to dialogue, communicative and sociable. The person should be easy to get in touch with. He also should know how to win the confidence and attention of his potential clients. Naturally, it is impossible to be successful in communication with no deep knowledge of the profession. Resourcefulness, quick wit, creativity, flexible mind, the talent for speaking, the ability to plan actions and analyze information are highly appreciated.
Marketing and publicity require responsibility. The manager requires knowledge not only in his subject field but also in management, finances, psychology, and sociology. The ability to work in team is also very important. Patience, attention and curiosity are also crucial for the profession. Analytical skills, dialectics, grip, salesmanship (Creative Marketing Solutions 2007) will be of great help. Besides, one can hardly imagine a successful marketing / publicity specialist with no talent for carrying on negotiations with the potential clients.
The successful candidate should also have many other abilities, and, what is even more important, to be able to combine his professional success with full-pledged private life. This profession, along with other professions, requires a combination of skill and high standards. Self-control, loyalty, the readiness and willingness to make a compromise, the ability to speak not from the position of strength but from the position of partnership are needed very much. Finally, the person should like his job. Works Cited Creative Marketing Solutions. 10 May 2007 < web >. Industry Career Profiles. 10 May 2007 < web >.
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Research essay sample on Potential Clients Public Relations
