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Example research essay topic: Apple Computer Quick Ratio - 1,683 words

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... applications is more integrating company. In this way Microsoft fails to integrate complicated quality applications. Maybe it is impossible to fulfill this task integrating sometimes radically opposed software. What Microsoft is succeeded at is an aggressive marketing worldwide and its products, though being not of the perfect quality captured the whole world. Apple succeed to produce own reliable hardware and software of high quality.

Some applications of Windows are designed to be used by the beginner users. When it comes to professional approach, for example in designing, or publishing the Apple products are much higher in quality than those introduced by Microsoft. Apple Computer has good stock indications characterizing its financial strength such as quick ratio. Quick ratio is the ratio between all assets quickly convertible into cash and all current liabilities. Specifically excludes inventory 13.

It indicates the extent to which company could pay current liabilities without relying on the sale of inventory -- how quickly company can pay its bills. Generally, a ratio of 1: 1 is good and indicates company does not have to rely on the sale of inventory to pay the bills. According to CNN Money Company indicates quick ratio at 1. 89, the main competitor of Apple Computer, Microsoft has the same indication at 0. 74. This means that Apple Computer is more financially stronger than Microsoft. And from the point of view of the financial risks the company is more attractive for investments than Microsoft. Apple Computer is a stable company occupying a considerable share of the market with the distinctively outlined strategy.

From this point of view the Corporation is extremely attractive for investors. Distinct diversification of its products, especially digital media line provides Apple Computer Inc with good perspectives for the future development. Still there are a number of outer market factors which can influence the future performance of the Company. Apple Computer is successfully operating both in the USA and abroad. General political and economic situation may influence the market indicators of Apple Computer.

The products developed by the company are highly dependable on the general financial situation of the group of customers, which in turn depends upon the political realities. Apple Computer is highly dependable upon its resellers and distributors. The financial state of the Company depends upon the financial state of its partners, and this factor is considered to be the outer one. The force majeure circumstances such as war actions, threat of terrorism, etc could interfere with the supply, shipments and delivery of the products which in it turn may affect the Companys indications negatively. The competition factor may affect the companys position on the market. The advantage of the Company is that it develops the digital music devices alongside with the computers.

Thus company has the competitors both in computer and in digital sound device markets. Bur on the other hand Apple Computer is the strongest company succeeded to integrate the digital sounds devices with computers. It is naturally because the initial development of the digital sound devices has been done considering the computing devices, i. e. company develops the products for the further integration from the very beginning. It faces the problem of integration of the outer products in less degree than Microsoft does.

From this point of view the digital media line is highly attractive and competitive. The pricing policy of Apple Computer may influence the future performance of the Corporation. The main competitor of Apple Computer, companies distributing Windows and Linux run aggressive market activity. At the same time in terms of quality and usability Apple software should be more expensive that those of the main competitors. Following the strategy of the utmost quality and usability may benefit the companys indications in the future. Disadvantage of the Mac software is that it is much poorer represented in the world.

On the other hand it is irreplaceable for the professionals in the business, professional design and other markets. The intensive researches may be also considered as advantages of the company. Apple Computer is the only company which uses Mac platforms. From this point of view the strategy of the company should be directed to perfection and improvement of the hardware and the relevant software in order to preserve and further develop its quality indications.

The problem of cooperation with other companies may influence the operation of Apple in the future. The Companys operation depends on the third party music content that is may be either available on unfavorable conditions or unavailable at all. In this issue Apple faces the problem of entering the new segment of the market. Apple Computer will have to invest considerable amounts into the sales infrastructure. Such investment may be rather considerable and may impact the financial state of the company.

At the same time the further expansion of Apple is unavoidable and the company will have to work out a strategy of additional investments into the distribution infrastructure. 2004 was en extremely successful year for Apple Computer. A survey by Interbrand has brought Apple out as the world's top brand for 200414. Apple reported US$ 295 million in the last quarter of 2004 alone and 2004 overall net income growth of 300 percent. 300 % growth is a great achievement that is the recognition of the high quality, reliability and usability of Apple products. The operation of the company is highly dependable upon the foreign currency exchange rates.

The depreciation of USD towards Euro may cause negative effects on the company operations. Apple will have to increase the prices of its products to cover the depreciation of USD. The mechanism is not too much complicated. The expenses within the USA are supposed to be unchangeable or slightly changeable while the returns from the trade in Europe will be less the USD rate depreciation. In this terms Apple should take certain actions to protect its revenue from the possible losses. The positive factor in the Apple operations may be the innovative policy of the company.

Apple has been steadily investing into R&D. Apple Computer successful commercialized the first mass adopted graphical user interface and personal computer with the Macintosh in 1984. Apple has since had its ups and downs but is still on the forefront of personal computer innovation. The Macintosh and the Mac OS was revolutionary in 1984, focusing on building a computer that cheap, easy to use, and user friendly. Apple helped create the personal computer market and through the 1980 s and early 1990 s. Apple continues to use a blend of design, technology and business to be successful 15.

Apple Computer enters into strategic alliances with leading corporations in the world. Thus, the Company Apple and Volvo Cars of North America, LLC (VCNA) announced two iPod connectivity options for Volvo's entire 2005 US model line, allowing iPod users to listen to their music collection through their Volvo audio system. The Volvo iPod Adapter will be available for S 60, S 80 and V 70 /XC 70 models and will connect by simply plugging the iPod into a cable located in the cars glove compartment, while S 40, V 50 and XC 90 owners can use a dashboard mounted FM transmitter. The Volvo iPod Adapter allows users to control their music through their Volvo sound system and steering wheel controls, and both options charge the iPod when plugged in 16. Apple Computer is dynamically developing company with the clearly defined market sector. The latest market and stock indications make Apple Computer extremely attractive for the investors.

The research and development activity of Apple Computer ensures that Apple will further remain in the vanguard of the advanced technologies. Apple occupies a smaller share of the market compared with Microsoft, but its products are of the top quality. If it comes to professional choice Apple Computer products are the best ones. The development of the high quality digital musical devices ensures that Apple Computer will find the support in the younger generation of the users thus getting the future customers of more serious products. Apple Computer runs serious expansion policy, but the company is less represented worldwide than its main competitor Microsoft. The Company has very good chances for the world expansion due to the quality of its products.

The stock and market indications show the attractiveness company for the investors. General trends of development indicate that the Company has much better chances in the future that Microsoft does. If it is compared with Microsoft the conclusion may be done that people are buying MS products abroad because there are no alternatives in terms of software and hardware. They buy Apple products when they are not satisfied with the MS quality. But this solution comes as a result of comparison and this means that Apple Computer should acquire wider representation abroad. Bibliography Apple computer, Inc. , Annual Report Pursuant To Section 13 Or 15 (d) of the Securities Exchange Act of 1934 For the fiscal year ended September 25, 2004, available at web Marsha Walton, Apple's core: The Mac turns 20, CNN, January 24, 2004, available at web Return on Equity, Investor words, available at web Hoovers Online, Apple Computer, available at web Hoovers Online, Microsoft Corporation, available at web Apple Computer, Morningstar.

com, available at web Microsoft MSFT, Morningstar. com, available at web Return on Assets, Investor Words, available at web Ottink, Frank, COO YEALD, Microsoft will lose significant market share thanks to the Media Center, Yield, 07. 01. 2005, available at web Financial Ratios and Quality Indicators, available at web Apple is World's Top Brand, February 01, 2005, Guardian Unlimited, available at web David Crow, The Role of Design in Innovation, March 16 2003, available at web Apple & Volvo Announce iPod Connectivity For Entire 2005 US Model Line, available at web Citation: Apple Computer, Inc. , Marsha Walton Return on Equity, Investor words Hoovers Online Hoovers Online, Microsoft Corporation Apple Computer, Morningstar. com Ibid Ibid Return on Assets Annual Report Ottink, Frank Apple computer, Inc. , Annual Report Ibid Apple is World's Top Brand David Crow Apple & Volvo Announce iPod Connectivity For Entire 2005 US Model Line


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