Customer center

We are a boutique essay service, not a mass production custom writing factory. Let us create a perfect paper for you today!

Example research essay topic: Order To Survive Long Term - 727 words

NOTE: Free essay sample provided on this page should be used for references or sample purposes only. The sample essay is available to anyone, so any direct quoting without mentioning the source will be considered plagiarism by schools, colleges and universities that use plagiarism detection software. To get a completely brand-new, plagiarism-free essay, please use our essay writing service.
One click instant price quote

Having read Robert Eckerts statement expressed in November 18, 2002 Business Week article regarding the new approach to Mattel's management that will lessen Mattel's dependence on licensed properties, implement better quality controls and develop more toys in house I had developed a dual attitude to the corporate philosophy which I am going to express in the following essay. Albeit agreeing with the overall long-term philosophy of Mattel, I still have some reservations. At first the new strategy appears to be rather logical, and profit oriented. The fact that a company is going to compete more fairly with the other toy producers without reliance on the patents and trademarks but rather on quality and product differentiation sounds great.

No patent can last indefinitely, therefore if a company relies heavily on them, after the patent expiration the company is more likely to face a decline and even appear on the verge of bankruptcy. For instance, this is precisely what is happening with Pfizer: after the expiration of several patents, the Pfizer's stock plunged without fast recouping. The fact that Mattel's only difference from the other toy producers is the patented materials used for Barbie and Kens, the certain body measurements as well as the Mattel's name, would certainly completely annihilate the company should their patents expire. Thus it appears to be rather thoughtful to concentrate on quality and variety of toys by Mattel to compete successfully against the Chine and other toy producers. I would also like to note that the increased assortment can certainly allow Mattel to somehow hedge itself against the swings in consumer buying patters and the various fads with respect to the toys. Speaking about the negative implications of the philosophy I would like to note the Porters concept of absolute advantage that can certainly be applied here.

Porter noted that a country that can manage to incur the smallest costs would ultimately become the market leader in whatever industry one can see. The fact that the USA is a rich country with high wages, at the same time makes some labor intensive industries like toy production rather uncompetitive compared to their international rivals. In other words if a Chinese worker is willing to make Barbie-girls all day for only $ 10 /day, one would hardly find any American willing to do so. Such difference in wages certainly makes Chinese dolls several times cheaper than the American beauties, thus at least theoretically more attractive. The patents were originally designed to allow the founders to make some money without the competition that can certainly easily pick up on the invention without sacrificing a single penny on its research and development. Should Mattel change its policy of non-reliance on patents and allow the competitors to develop the toys made out of the same material and same measurements (to the best of my knowledge Mattel also patented the dolls proportions, i.

e. the length of legs with respect to the whole body, the size of waist with respect to the size of chest, etc. ), one would be able to differentiate the Barbie-girls only by the country of its origin, and apparent price. This is when I personally believe the negative implications of the philosophy would appear. Mattel in order to survive would have to heavily advertise to retain its traditionally American, etc. image, yet still is more likely lose the competition to the almost identical yet much cheaper reproductions.

The Mattel in order to survive might decide to switch its production facilities to China, Mexico, or the Eastern Europe, yet this would certainly not allow promoting itself as proud American producer, and could possibly completely make the Barbie and Ken dolls indiscernible from the other girls who also come from abroad. In conclusion I would like to say that although, reliance on high quality, and increased product range as proposed by the Mattel's CEO Robert Eckert is imperative for long-term survival of Barbie producer, one should also not completely abandon the patents, and copyrights that the company possesses and works on their creation. Being located in a country with high standards of living, Mattel, needs not forget that it cannot compete in labor-terms with the foreign doll producers, and if it wants to remain the US most recognized toy producer it has to both maintain high quality of broad product range as well as keep its patents.


Free research essays on topics related to: product range, mattel, order to survive, high quality, long term

Research essay sample on Order To Survive Long Term

Writing service prices per page

  • $18.85 - in 14 days
  • $19.95 - in 3 days
  • $23.95 - within 48 hours
  • $26.95 - within 24 hours
  • $29.95 - within 12 hours
  • $34.95 - within 6 hours
  • $39.95 - within 3 hours
  • Calculate total price

Our guarantee

  • 100% money back guarantee
  • plagiarism-free authentic works
  • completely confidential service
  • timely revisions until completely satisfied
  • 24/7 customer support
  • payments protected by PayPal

Secure payment

With EssayChief you get

  • Strict plagiarism detection regulations
  • 300+ words per page
  • Times New Roman font 12 pts, double-spaced
  • FREE abstract, outline, bibliography
  • Money back guarantee for missed deadline
  • Round-the-clock customer support
  • Complete anonymity of all our clients
  • Custom essays
  • Writing service

EssayChief can handle your

  • essays, term papers
  • book and movie reports
  • Power Point presentations
  • annotated bibliographies
  • theses, dissertations
  • exam preparations
  • editing and proofreading of your texts
  • academic ghostwriting of any kind

Free essay samples

Browse essays by topic:

Stay with EssayChief! We offer 10% discount to all our return customers. Once you place your order you will receive an email with the password. You can use this password for unlimited period and you can share it with your friends!

Academic ghostwriting

About us

© 2002-2024 EssayChief.com