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Example research essay topic: Phones While Driving Phone While Driving - 1,340 words

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3) Tesco and Sainburys merger would imply certain economic advantages and disadvantages for the business. Advantages would include the opportunity to use all four types of the economies of scale outlined above even to the greatest extent, since merger of those two companies would be unprecedented in the market where they both operate. Profit maximization would become more real for the business, because then the higher level management of the company could integrate the core competitive advantages of both companies in order to produce a company that would work in an efficient and flexible manner, which is rather important in the ever changing contemporary business environment. Besides that, the money that would become available to the merged company could be deployed at the research and development department in order to come up with new and superior products that could be sold at the market where the company operates. The share prices would undoubtedly rise after the merger, which is also important and should be taken into consideration. The only two potential disadvantages of such a merger are: possible problems with anti trust legislation; this might set up a trend for other companies in the same market, thus increasing the competition.

For the customers that buy from the company, the advantages would include more diversified products (due to the increased funding of the research and development department), the opportunity to reach the companys stores almost everywhere in the country, as well as the opportunity to enjoy all the innovations that merged companies would be able to come up with. The most important economic disadvantage for the consumers is that if companies of that size merge, they would be able to almost dictate the market prices, and for the customers in the long run it might imply paying more money for the products that the companies at issue sell. Moreover, those who used to buy from the company in the past might be a little bit frustrated by the fact that it has merged with its major competitor. Assignment 2 PRESENTATION The cell phone related accidents on the roads has become an issue of national concern in Great Britain today, and it is important to everyone most of us drive and are afraid of someone crashing into the car because he / she is engaged in phone conversation. The cellular phone, while not being directly related to automotive travel, has become one of the most popular and life-threatening innovations. The number of cellular phone users has grown to the unbelievable extent in Great Britain.

There are two categories of cell-phone purposes. The first category, which is least popular, is called only for emergencies. Cellular phones used in this category are simply reliable sources of communication. Some emergencies might include: a broken-down car, stranded family or friends, and calls regarding directions. The second category of cell-phone purposes is called the attention thief. Which is the leading cause of car accidents and in almost all cases, death.

The cellular phones used in this category consist of long personal conversations that steal the drivers attention away from the road, other drivers, and pedestrians. Driving while talking on a cellular phone negatively effects a persons ability to drive, and increases the risk of anyone else on the road, and hence use of cell phone by drivers should be banned. There have been many cases that prove cellular phones interfere with the ability to control an automobile. One case, which ended in the death of a young boy who was hit by a driver using a cellular phone, led me to the assumptions that cellular phones decreases drivers response time and phone conversations created a distraction for drivers.

Nine out of 10 English drivers who use cell phones while driving acknowledge it is a distraction that could lead to accidents. Performing the two tasks of driving and talking simultaneously increases the risk of having an accident four times. Dividing ones attention between two tasks decreases his performance in both of them. Driving an automobile is more than pressing the gas pedal and steering the wheel.

To drive safely, a driver needs to give priority attention to the driving task. Even a momentary distraction can lead to a crash. If driving attention is affected at all, theres a chance of misjudgment; which can be dangerous behind the wheel. Drivers using cellular phones arent fully aware of their surroundings. They are putting themselves as well as others at risk. Researchers have found several statistics dealing with those who use cellular phones while driving that are very alarming.

People are four to five times more likely to have an accident while using a cellular phone than those people who do not, and they are also more likely to be the striking vehicle in the accident. Some studies have even gone as far to say that driving while using a cell phone has about the same effect on the drivers accident risk as driving while drunk. That can be a scary thought considering the number of people who use cellular phones in their car everyday. In 1997, the British Medical Journal labeled cell phone users as dangerous statistically as drunken drivers, adding they were four times as likely to get an accident as non-dialing drivers. (6) The most distracting part of using a cellular phone while driving is looking at the phone to dial the number and looking at the road to avoid crashing.

Some people might call looking at the road and a cell-phone simultaneously difficult or even impossible. Although there are solutions for these common occurrences, such as hands-free kits and speed dial to decrease the time used dialing; these aides dont necessarily increase the drivers alertness to the road. Hands-free car kits are better safety-wise, but they are not the full answer. Drivers who take a chance and talk on the phone for long periods of time are subject to mood changes. Moods and attitudes significantly affect driving ability. If a driver is having a pleasant conversation, their attitude towards other drivers is less likely to be aggressive.

On the other hand, if a driver is having an upsetting conversation, an argument, their attitude is more likely to change to aggressiveness and carelessness. I believe that the laws regulating that issue should be made as strict as possible to avoid car crashes and accidents. The target audience for that campaign will be numerous and various, since most of the people aged 18 and older drive their own cars and thus can become a victim of a car accident. To be more precise, the campaign should be directed on those who use their cell phones while driving, and on the cell phone producers and distributors. The reasoning and methods used should be clear enough to persuade all those who use their cellular phones while driving that it creates numerous risks for them and all those around them.

The cell phone manufacturers and distributors should be one of the most important target audiences for that campaign also, since while they cannot ensure that their customers do not use their phones while in the car, they can certainly put some small signs on the mobile phones that would say that talking and driving at the same time is dangerous. The commercial sponsorship for that campaign may be obtained from the cellular phone companies, since an accident that occurred because someone had used a cell phone while driving would certainly create negative publicity for the company that ahs produced that particular cellular phone. Although it is not in the companys power to ensure that its customers do not use their phones while driving, the negative connotations associated with the accident might ruin firms good will for a long time, which means that cell phone manufacturers would be willing to sponsor such a campaign. The Television is the most efficient Media for such a campaign, because it reaches to the wide segments of the general audience, and the information obtained from TV is regarded as credible by most of those who watch it.


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Research essay sample on Phones While Driving Phone While Driving

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