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Example research essay topic: R Amp D Taking Into Account - 1,629 words

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... Federation of Malaysian Manufacturers (FMM). This is beneficial to both the organization and Nestle because it could help Nestle to distribute the product to wider area and the organization will gain profit from being Nestl'e's dealer. To sustain in the present competitive, Nestle are needed to increase the supply chain.

Since there are so many same kind of product introduced in the market, in order to sustain the top sales, the company must increase the supply chain so that the product price will be decrease and therefore consumer can afford to buy. Good quality and the price is competitive to others organization's product. Besides increase the supply chain, the organization must also study the consumer on what they want and expect from our product. Short to say, product is produce according to the consumers needs and not according to what manufacturer wants it to be because the end user is always the consumers. Once the organization get hold on what the consumer wants and expect from them, it is more easy for the organization to develop a new product to suite the consumer taste and the product will definitely successful in the market. Good quality of the product is the most important issues to create customers loyalty.

From looking at the environment analysis, knowing that Nestle reduce the environmental impact of packing without jeopardizing the safety, quality or consumer acceptance by using the most efficient and appropriate packaging solutions. Having this decision, consumer will feel more protecting and safe to consume Nestle product. They will most probably later become customer loyalty. Nestle always thinks of consumer's health issue which is a good idea. By using the technological factors, it will enable the consumer to know the company more in depth and if they have any problems they can send mail to the company. Using the advanced technology, it is convenient both for the consumer or the staff to communicate with each other.

Nestle would be able to further achieve its success if they kept on produce more quality, attractive and innovative product. They will successful also if they able to exploit their current competitive advantage and keep on progressing within their business strategy. Nestle should now be able to successfully sustain its present competitive when they state to their mission statement, goals and objective. They will stay as the marker leader for long term. References 1. At a Glance web About/Glance/ Introduction /Glance+ Introduction.

htm (access date: 6 Sept 2004) 2. History web About/History/History+ introduction. htm (access date: 6 Sept 2004) 3. Business Principles web About/Business Principles/Business+Principles. htm (access date: 8 Sept 2004) 4.

Consumer Services web About/Consumer Services/Consumer+services. htm (access date: 8 Sept 2004) 5. Quality web Responsibility/Quality/Quality. htm (access date: 8 Sept 2004) 6. Sustainability web Responsibility/Sustainability/Sustainability. htm (access date: 8 Sept 2004) 7.

History of Nestle web (access date: 6 Sept 2004) 8. Nestle In Malaysia web (access date: 6 Sept 2004) 9. Corporate Philosophy web (access date: 11 Sept 2004) 10. Our Promise web (access date: 11 Sept 2004) 11. Research and Development web (access date: 11 Sept 2004) 12.

Supply Chain Management web (access date: 13 Sept 2004) 13. Creating the Right Mix: Content and Technology web nestle 1074. pdf (access date: 13 Sept 2004) 14. Review web (access date: 14 Sept 2004) 15. web summary?

cmp code in = 4707 (access date: 8 Sept 2004) 16. Group financial Highlights web (access date: 8 Sept 2004) 17. PEST Analysis web PEST analysis. html (access date: 8 Sept 2004) 18. SWOT analysis web web swot analysis. html (access date: 14 Sept 2004) Appendix 1 Business Principles Since Henri Nestl'e developed the first milk food for infants in 1867, and saved the life of a neighbor's child, the Nestl'e Company has aimed to build a business based on sound human values and principles.

While our Nestl'e Corporate Business Principles will continue to evolve and adapt to a changing world, our basic foundation is unchanged from the time of the origins of our Company, and reflects the basic ideas of fairness, honesty, and a general concern for people. Nestl'e is committed to the following Business Principles in all countries, taking into account local legislation, cultural and religious practices: o Nestl'e's business objective is to manufacture and market the Company's products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners. o Nestl'e does not favor short-term profit at the expense of successful long-term business development. o Nestl'e recognizes that its consumers have a sincere and legitimate interest in the behavior, beliefs and actions of the Company behind brands in which they place their trust, and that without its consumers the Company would not exist. o Nestl'e believes that, as a general rule, legislation is the most effective safeguard of responsible conduct, although in certain areas, additional guidance to staff in the form of voluntary business principles is beneficial in order to ensure that the highest standards are met throughout the organization. o Nestl'e is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and the responsible attitude of its management and employees.

Therefore recruitment of the right people and ongoing training and development are crucial. o Nestl'e continues to maintain its commitment to follow and respect all applicable local laws in each of its markets. Appendix 2 Corporate Philosophy o Be the leading multinational company in food, nutrition and wellness. o Produce and sell world-class products of the highest consistent quality, reliability and convenience based on business excellence principles throughout our operations o Maximise the use of good quality local raw materials o Be an exemplary employer with a progressive human resource and social policy; with a management style that is based on 'Management Commitment and People Involvement' o Be a responsible corporate citizen, fulfilling all obligations to Government, shareholders, customers, communities and consumers. o Protect the environment by being committed to environmentally sound business practices, and taking into account the need to preserve natural resources and save energy. o Guarantee that all products manufactured, imported and distributed by Nestl'e Malaysia are certified HALAL by JAKIM.

o Deliver shareholder value through the achievement of sustainable and profitable long-term growth Appendix 3 Our Promise Good Food, Good Life ~ the Nestl'e promise to its consumers. A promise that consumers can always expect consistency in quality, taste, texture and freshness from any product manufactured, imported and distributed by Nestl'e. The Nestl'e Seal of Guarantee. Whenever you examine the labels on any Nestl'e product, you will note one very meaningful feature; the distinctive blue band with the familiar Nestl'e logo. This is our Seal of Guarantee, which represents a very important consumer privilege - the right to only the best quality. This privilege also includes the consumer's right to inform Nestl'e as to whether it is delivering on that quality.

Consumers are invited to contact the Nestl'e Consumer Services with feedback about Nestl'e's products and services. It is a commitment the Company makes for every single product in its range. At Nestl'e, we build our success on the foundation of quality. Everyday, millions of people show their trust in this quality by picking up Nestl'e products, and we honour and reciprocate this trust by way of the Nestl'e Seal of Guarantee. Strict quality control. Quality is the cornerstone of Nestl'e's success.

There is no difference in the quality of a Nestl'e product made in Malaysia, South Africa, Russia or Switzerland because the stringent Nestl'e Quality System (NQS) is applied throughout the Nestl'e world. The NQS, covering raw material sourcing, manufacturing, quality control, marketing and delivery, guarantees full satisfaction to every consumer. Commitment to research and development. Consumer satisfaction is the key to successful products.

This means understanding what the consumer wants and meeting the needs of all consumers, from the very basic to the very sophisticated. Nestl'e's strength lies in its understanding of local preferences through consumer research. The needs identified are then translated into product concepts which are explored extensively at its research centres. Research activities cover all aspects of nutrition ranging from the study or raw materials to food technology -'from farm to fork'. Worldwide, the Nestl'e Group invests more than RM 2 billion annually and employs 3, 500 specialists, experts and technical support staff who serve a global network of 17 R& D centres.

The Nestl'e Research Centre in Lausanne, Switzerland is the leading research centre in the food industry. Today the consumer can expect more and more food products with added health benefit, without turning food into medicine. The pleasure of eating and increased convenience will be our top priorities. New products initiated by Nestl'e R& D may offer health benefits in areas such as diabetes, osteoporosis, obesity, cardiovascular health, skin quality, amongst others. 'Good food and nutrition adds years to our lives, and life to our years. ' Providing the HALAL assurance. Nestl'e Malaysia was the first multinational to voluntarily request for Halal Certification of all its food products when it was first introduced in 1996. This does not imply that Nestl'e products in Malaysia were not halal prior to that.

The certified Halal status for all Nestl'e Malaysia products by JAKIM (Department of Islamic Development Malaysia) provides assurance that Nestl'e products are manufactured, imported and distributed under the strictest hygienic and sanitary condition in accordance to the Islamic faith. Caring for the Environment Nestl'e cherishes the environment and is therefore, committed to environmentally-sound business practices throughout the world in recognition of the pressing need for natural resource preservation and energy conservation. Towards this aim, Nestl'e has invested in various environmentally friendly projects to specifically achieve savings in energy and resources as well as reductions in all forms of wastes and effluents produced.


Free research essays on topics related to: swot analysis, supply chain, taking into account, raw materials, r amp d

Research essay sample on R Amp D Taking Into Account

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