Customer center

We are a boutique essay service, not a mass production custom writing factory. Let us create a perfect paper for you today!

Example research essay topic: Freedom Of Choice Cigarette Advertising - 1,517 words

NOTE: Free essay sample provided on this page should be used for references or sample purposes only. The sample essay is available to anyone, so any direct quoting without mentioning the source will be considered plagiarism by schools, colleges and universities that use plagiarism detection software. To get a completely brand-new, plagiarism-free essay, please use our essay writing service.
One click instant price quote

Cigarette advertising restrictions do not have and intended effect, and despite that in many societies there is an increase in cigarette consumption. Only who is affected with those restrictions are the cigarette companies which are in danger of becoming a form of commercial censorship. However, I do not want to claim against consumer protection laws against false or misleading advertising claims. The end result of cigarette advertising restrictions and any other legal products leads to a limited choice, block of free flow of information, emasculate competition and canceling its benefits.

Besides this it also penalizes the advertising media by starving them of revenue, and restrains commercial investments and employment. Not only that it endangered current investments, but it also places powers of censorship in the hands of self-centered pressure groups or legislative committees, who have no commercial experience or responsibility to be able to exercise them. The intended effects of cigarette advertising restrictions also have harmful side effects. For example in Croatia for last couple of months on the television you could find commercials with detailed development of tumor on lounges and ruining of aortas. Theses commercials did nothing but discussed large number of population, and even non smokers couldnt look at the full add, while the smokers felt discriminated and exploited to society as disease and treat. There are also adds which offer 24 - 7 telephone lines for people who wish to quit smoking, and in these situations they were offering some pride winning rewards, which was a short term stimulant for people to quit smoking.

How really can we think that people are that narrow minded that they will do what ever the media tells them to, and that they were not aware of their health risk before. People die of cancer caused by smoking, the tumor is painful and incurable; while on the other side many old people smoked almost all of their life and didnt face this huge health problem. Maybe the times changed, the cigarettes changed, but the immunity of ones organism depends from one person to another and how it will affect somebody will vary among the society. It is a pleasure and risk just as getting on roller coaster, running too fast by the dangerous street, stealing vegetables from the neighbor since u might get a gun shot if they catch you, and many other human activities that are practiced in everyday life.

If we want to talk about how many people one cigarette company killed, then we can also discuss such issues as Bush's attacks on innocent people and captives in Cuba, not to mention the permission to CIA for killing anybody they found menace to society. I will not go into political discussions whatsoever, I will only discuss under seven major headings about cigarette add restrictions, their harmful side-products, and the unfounded allegation against cigarette advertising. 1. Cigarette advertising has no significant effect on total consumption. Advertising is not aimed in increasing the total consumption.

It is designed to influence brand preference and to help customers to choose a particular brand among many others. These advertising's are not encouraging people to smoke more cigarettes, but to smoke their cigarettes instead of other brands. Those who oppose smoking and advertising are non smokers use only arguments on the claim that these advertising's increase the total number of consumers. But would really a person after seeing add about Davidoff go and buy those cigarettes, especially if they dont smoke at all?

Of course not, because people are not so easily influenced when it comes to their health and freedom of choice, which they certainly have. One of the most statistical studies on this subject was carried out by the Metro Consulting Group on the United Kingdom Market, which was studied from 1962 till 1969, and was broadly accepted among UK Department of Health and Social Security. It concluded that no evidence has been found of a significant association between total level of media advertising and total cigarettes sales. Professor Reinhold Berger who was the head of the Institute of Psychology published his book Advertising and Cigarette Smoking in 1981, and in this book he examines two studies representing empirical evidence. The first study is conducted by J. L.

Hamilton in 1975, who examines the effects of bans on broadcast advertising in 10 industrialized countries outside the iron curtain. According to his foundlings, the bans on advertising proved ineffective, and the theory about positive correlation between the volume of advertising and the volume of cigarette consumption is false. The second study is conducted by Eugene Levitt in 1977, the Director of Psychology at the Indiana University Medical School. He considered the results of media bans in 6 countries of the same category as those covered by Hamilton.

The conclusion on this study is that imposing a ban on cigarette advertising - irrespective of the media forms to which it applies, and irrespective of the time it comes into force - is not an effective way of slowing down the rise in cigarette consumption, still less a means of producing a decline in consumption. In countries were the bans are operating, the consumption has increased more rapidly than in countries which have imposed even limited advertising restrictions. For example, tobacco consumption is growing faster in the Communist Eastern Bloc where no cigarette advertising at all has been permitted for years, than in the - "Free World", where there is still advertising although with certain media limitation in some countries. In the Eastern Bloc, excluding the U. S.

S. R. where supply problems have almost certainly depressed consumption, by the increase in cigarette consumption was 43 % between 1970 and 1980, as against a 35 % increase in the "Free World" over the same period. The most remarkable Eastern Bloc country increases, over those 10 years, were Bulgaria 74 % (in the context of only a 5 % population increase) Yugoslavia 71 % and East Germany 58 % (despite a marginal fall in population).

Similar examples are to be found in other countries with total bans on cigarette advertising. For example, in Thailand, all advertising was banned in 1969, but cigarette consumption during the 1970 's grew at over twice the average rate for the whole "Free World." 2. Cigarette advertising does not cause either adults or young people to start smoking. The second main argument used by the opponents of smoking against cigarette advertising is that it causes both adults and young people to start smoking. The industry regards smoking as an adult custom, which adults may choose based on maturity and informed freedom of choice. The industry maintains that its advertising is not a factor in leading anyone to start smoking.

Following facts support this view. For example, studies carried out in 196718 and 1973 by the National Health and Medical Research Council in Australia examined this allegation and concluded that no empirical research has been able to show that aggregate brand advertising leads to greater tobacco consumption. Nor has anything been found to suggest that advertising entices non-smokers, young people in particular, into becoming smokers. It follows, therefore, that there can be no evidence showing that a ban on advertising would result in reduced tobacco consumption and fewer new smokers. " Even the director of the United States Office of Smoking and Health stated "It is quite correct, on one hand, not to make ads the criminal in terms of why teenagers, for example, take up smoking. Advertising is certainly not the criminal. " While studying smoking habits in American teenagers Gallup also found that advertising was not among the reasons given for beginning to smoke. Indeed, all the research work so far done, much of it by bodies opposed to the tobacco industry, has failed to prove that advertising induces young people to smoke, nor is there proof that advertising has the power to start people smoking.

The reasons why people start smoking are complex, and mostly concerned with the individual's psychology, background and social context. People starts to smoke because of internal and external factors which have to do with the kind of person he or she is, with the example of parents and friends and with social influences exerted by peer groups. It is also clear that the conclusion of serious responsible researchers is that advertising plays no significant role in initiating the use of tobacco products. 3. Censorship, through advertising bans, denies the principle of free choice and full-product information. The principles of individual choice and individual responsibility for one's own actions are fundamental to any free society. Hand-in-hand with those principles go freedom of speech, freedom of action and freedom to select one's own style of living - providing that one stays within the law.

Of these principles the freedom of individual choice, as related to the consumer, is of course particularly threatened by bans or restrictions on cigarette advertising. Opponents of smoking have argued that a ban on advertising would convincingly express government disapproval of smoking and that this in itself would lead people not to do it. The fallacy of this argument...


Free research essays on topics related to: cigarette advertising, freedom of choice, start smoking, quit smoking, eastern bloc

Research essay sample on Freedom Of Choice Cigarette Advertising

Writing service prices per page

  • $18.85 - in 14 days
  • $19.95 - in 3 days
  • $23.95 - within 48 hours
  • $26.95 - within 24 hours
  • $29.95 - within 12 hours
  • $34.95 - within 6 hours
  • $39.95 - within 3 hours
  • Calculate total price

Our guarantee

  • 100% money back guarantee
  • plagiarism-free authentic works
  • completely confidential service
  • timely revisions until completely satisfied
  • 24/7 customer support
  • payments protected by PayPal

Secure payment

With EssayChief you get

  • Strict plagiarism detection regulations
  • 300+ words per page
  • Times New Roman font 12 pts, double-spaced
  • FREE abstract, outline, bibliography
  • Money back guarantee for missed deadline
  • Round-the-clock customer support
  • Complete anonymity of all our clients
  • Custom essays
  • Writing service

EssayChief can handle your

  • essays, term papers
  • book and movie reports
  • Power Point presentations
  • annotated bibliographies
  • theses, dissertations
  • exam preparations
  • editing and proofreading of your texts
  • academic ghostwriting of any kind

Free essay samples

Browse essays by topic:

Stay with EssayChief! We offer 10% discount to all our return customers. Once you place your order you will receive an email with the password. You can use this password for unlimited period and you can share it with your friends!

Academic ghostwriting

About us

© 2002-2024 EssayChief.com