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... ail chains. The four key executives during the company's formative years Howard Schultz, Dave Olsen, Howard Behar, and Orin Smith contributed the most to defining and shaping the company's values, principles, and culture. Shultz added people experience growing a retail chain, capable of adding valuable perspectives to the board of directors. Store personnel are put through intense 24 hour training session before entering the store. Classes include: coffee history, drink preparation, coffee knowledge (four hours), customer service (four hours), and retail skills, plus a four-hour workshop called "Brewing the Perfect Cup. " When stores are open in a new markets, recruiting efforts are undertaken 10 weeks prior to opening, experienced teams of managers and sales were sent to location to assist training on one-to one basis.
Appendix F: a) The Original Store Expansion Strategy: In 1992 and 1993 Starbucks developed a three-year geographic expansion strategy that targeted areas with favorable demographic profiles, that could be serviced and supported by the company's operations infrastructure. A large city was selected to serve as a focal point for each targeted region. Starbucks professional teams were strategically positioned at these focal points to supervise opening of another 20 stores in each city in the first two years. Following focal point successes additional stores were opened in smaller surrounding areas.
Zone Vice presidents with extensive experience in chain-store retailing were in charge of expansion process locally. In 1995, new stores generated an average of $ 700, 000 in revenue in their first year, far more than the average of $ 427, 000 in 1990. Success could be assigned partially to growing reputation of the brand, and successful identification of top retailing sites for stores. b) Details of International Expansion: In 1998, SCI had 12 retail stores in Tokyo (Japan is the world's third-largest importer of coffee); 7 stores in Hawaii through partnership with The Mac Naughton Group, a unit of Hawaii-based investors.
Because Hawaii is an integral part of the Pacific, it fit into Starbucks's strategy to expand internationally. 6 stores in Singapore, and 1 in the Philippines. Taiwan and Korea Thailand, and New Zealand stores in 1998. The company and its licensees had plans to open as many as 40 stores in the Pacific Rim by the end of September 1998, with 200 Taiwan potential. The possibility of locating stores in Europe and Latin America was being explored. 257 international locations were opened by the end of 2000, including: 63 locations in UK, also in Lebanon, the United Arab Emirates, Qatar, Hong Kong, Shanghai, and Australia. Retail location in Kuwait through an agreement with M. H.
Alshaya Co. W. L. L. Kuwait. Kuwait will serve as the gateway into the rest of the Middle East countries to include Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar and Lebanon.
Kuwait represents Starbucks' eleventh international market to open retail locations. First store in Beijing, China opened in early 1999 with plans to open 500 more stores in Asia by 2003. China represents Starbucks ninth Pacific Rim market to open retail locations. Appendix G: Potential Financial problems: Starbucks annual report states that, in connection with various bank loans entered into by Starbucks Coffee Japan Limited, the Company has guaranteed $ 25. 4 million of the outstanding debt in the event of default by Starbucks Coffee Japan Limited.
In the normal course of business, the Company has various legal claims and other contingent matters outstanding. Management believes that any ultimate liability arising from these actions would not have a material adverse effect on the Company s results of operations or financial condition as of and for the fiscal year ended October 1, 2000. Despite these potential problems, Starbucks remains excited about future growth and continues to be hopeful about the future. Appendix H: Operational Structure: In 1994, Starbucks acquired all of the capital stock of The Coffee Connection, a roaster retailer of specialty coffee. Starbucks New Venture was created in fiscal 1994 to develop coffee-based beverages in partnership with the Pepsi-Cola Company. In October 1995, SBI was created to pursue development of Starbucks stores internationally, and Starbucks Holding Company was created to enter into a joint venture with Dreyer's Grand Ice Cream, Inc.
to develop and distribute Starbucks premium coffee ice creams. Bibliography References: 1. Title: Stock Master News for: STARBUCKS CORP (SBUX) Heading: Profile: Starbucks Corp (SBUX) Copyright 1993 - 1998 http: news. stock master. com profile. asp?
ticker = SBUX 2. Title: Company Heading: Company Overview Date of document: copyright 1999 URL: http: web 3. de Wit, Bob & Meyer, Ron (1998), Strategy: Process, Content, Context, International Thomson Publishing Company, London 4. Title: Company Heading: Mission Statement Date of document: copyright 2000 URL: http: web 5. Housing Complex Title: February 1999 President's Report Heading: Over a Thousand People to Attend "Campaign for Kids" Event http: web 6. Title: Washington CE 0 December 1997: Cover Story Heading: Pouring His Heart Into It URL: http: web 7.
Tea & Spice Title: The Seattle Times, Today's Top Stories: Howard Schultz's book tells how he put the steam under Starbucks Heading: The Seattle Times, Today's Top Stories: Howard Schultz's book tells how he put the steam under Starbucks Date of document: October 17, 1997 URL: http: web 082897. html 8. Starbucks Story Title: Starbucks Company Timeline Source: Starbucks Homepage Date of document: copyright 2000 URL: http: web 9. Starbucks Products Title: Beyond the Bean Title: Beyond the Bean Date of document: copyright 1999 http: web 10. Food outlets Title: Stock Master News for: Farmer Bros. Co (FARM) Heading: Profile: Farmer Bros Co (FARM) Date of document: copyright 1993 - 1998 URL: http: news.
stock master. com profile. asp? ticker = FARM 11. Title: "Launching Starbucks in Japan" date of document: July 29, 1996 URL: http: web 072996. html 12.
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html 14. Outlets in Japan Title: "Starbucks marches into China" date of document: January 11, 1999 URL: http: web 15. Title: "Starbucks Coffee Company Opens First Store in Kuwait" company press release date of document: February 9, 1999 URL: http: web 16. Terry Heckler Title: Starbucks Heading: Starbucks Corporate Design Foundation Date of document: October 16, 1997 URL: http: web 17. Corporate entity Title: Salon | The high church of Starbucks page 2 of 2 Heading: The high church of Starbucks Size: 12276 bytes http: web 24 feature 2. html 18.
Title: Starbucks Heading: Starbucks Corporate Design Foundation Date of document: October 16, 1997 URL: http: web 19. Design team, Innovation Title: Starbucks Heading: Starbucks Corporate Design Foundation Date of document: October 16, 1997 URL: http: web 20. Title: Forbes | Companies Down to the Dregs? Heading: The Cappuccino Conundrum Date of document: February 22, 1999 http: web 21. Title: Advertising Age - Features Heading: Starbucks Chain Unwraps Summer Marketing Plans Date of Document: June 1998 URL: http: adage. comes and features features 19980608 article 5.
html 22. Title: Compas Focus MSN Money Central Heading: Company Focus Will Starbucks leave a bitter taste? Date of document: July 10, 1998 URL: http: money central. msn. comarticlesinvestcompany 736.
asp 23. Contribution Title: Starbucks Gives Back Date of Document: 1999 (copyright) URL: http: web 24. Title: Starbucks and Home Run Hero Mark McGwire Step Up to the Plate for Kids This Baseball Season Heading: Starbucks Guarantees $ 250, 000 in Donations to Local Children's Charities for McGwire Home Runs Date of Document: February 18, 1999 URL: http: biz. yahoo. come 990218 starbucks 1.
html 25. History Title: The Starbucks Foundation Date of Document: 1999 (copyright) URL: http: web 26. E-Commerce Title: Starbucks Poised for E-Commerce Blitz, by Chet Dembeck Date of Document: June 2, 1999 http: web 27. Finance Title: New dynamics of strategy in the knowledge economy, by W.
Chan Kim-Rene Mauborgne The Financial Times, FT Mastering Series, Date of Document: 111099 web 28. Joint Venture, Globalization Title: Strategy: Global Strategy Date of Document: 2001 http: web
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Research essay sample on Howard Schultz Starbucks Coffee
