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Example research essay topic: Abercrombie Amp Fitch Abercrombie Amp Advertising - 1,181 words

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The more controversial our catalog and pictures are the more free press we get, and that leads to more people coming in to our stores buying our clothes. " -Stylist @Abercrombie & Fitch At 15 years old I was flown out to Lake Placid, New York along with 50 other models form all around the world to shoot for the winter catalog for Abercrombie & Fitch. In the five days that I was there I learned and observed more about the modeling and advertising industry than during all my experiences up until that point. It was clear to me the second that I stepped off that private jet and into the limo service that I was in the real thing. We met with the other 40 models at a private ranch back in the Adirondack Mountains to be sized for our cloths, and as I found out later, to be sized up by the staff working the job. I feel my view of the job was completely different than that of other models there. I was there for fun, to make some money.

I did not really care about the exposure or the thought of hitting it big. To me $ 1500 a day for 3 days was more than anyone could ask for. It felt like I was in a sort of utopia, 49 of the most gorgeous men, women, girls and boys I have ever seen all in one place. Everyone of the models hoping that they have that one thing that will catch the photographers eye and send them to the cover of the next catalog, and possibly to the top.

We stayed in a huge hotel with a private gym and swimming pool that was only for the models of A& F. This is where their psychology began. They set us up all in private, elegant hotel, and had every meal fully catered to us. They made us feel like we were getting the best deal possible, when I thought all they were asking in return was for us to model and smile for the camera. Little did I know that the work went a little deeper than that. The photographer was taking people aside often to do nude shoots and other things that I only heard bit and pieces about.

They asked me to ride on a horse with a naked guy and have my hair flowing back on him. I said ummmm mm no. That was the last time I got asked to do anything like that. I noticed that something was wrong every night one or two of the male models would be missing from the bunch and as I found out later they were staying alone with the photographer at his private cabin up in the mountains. The photographer was known for having boys up to his cabin for the night and then shooting them excessively the next day telling them that they WILL make the cover or constantly telling them you look amazing! We all knew what was going on but no one seemed to think anything wrong of it.

Despite how I felt I kept my mouth shut and kept working. At least 5 or 6 times a day the photographer would do nude shots of any one that was willing 18 or not. At the end of the 5 days we all knew that only 15 models would remain in New York to shoot the rest of the catalog. The staff (all of which were homosexual) gathered us up and talked to us telling us how great we were and then announced the 15 that would stay behind. Sure Enough it was only Bruce's bed buddies and the girls that were willing to get in front of the camera nude that stayed behind. I was relived to get out of there and get home.

This is one of the many examples of what I have experienced while working part time as a model, this experience I feel shows the way that things really happen in the advertising industry when you get up into the higher realms of it. There are no friends and everything is done in a strictly business setting, except of course when it comes to doing a little favor or two to reach the top. Companies like Abercrombie & Fitch feel like they have you the consumer totally figured out. They make the head lines with controversial topics and we go out and buy the catalog to make sure it is true and pick out a pair of pants on the way. They are playing their psychology to appeal to our curiosity. And the sad part is that it is working.

Every company has a different way of getting the consumer to buy their product. It may be to make it seem like if you get the product you are going to instantly as beautiful and as perfect as the ones shown on the ad in seventeen. Or the product that is being advertised is the hip and in thing and in order to be up with fashion you have to have this product. It may sound like a lot to do but it works every time, advertising managers are constantly asking me on jobs all about what I like, what the girls are wearing at my school and what type of things that they buy from stores. All of this info he gets he channels together to make the next ad for Gap or Old Navy.

I have worked closely with the company Quiksilver for about 5 years now. I know most of the top executives very well and travel with them and their families often. I have worked at Quiksilver longer than most of the people working there now. I have seen the changes that they have had to make and the selfish deals they have cut in order to save a few extra dollars.

My job is to be the polished all American surfer girl everywhere I go to represent Roxy. They give me all the free clothes I want for my family, and myself, and any surf equipment I need is only a phone call away. At first being 13 years old and new in the industry I thought that Quiksilver was the best, most caring and thoughtful company ever. But now looking back I see that they did all of this because it is free advertising. Having me dressed head to toe in Roxy clothes with my Roxy board and Roxy everything else makes them money.

They look at everything they do as either a tax right off or a way to get some free advertising. This type of advertising without fail works, the company wins both ways they get free advertising and the person doing it believes that they are getting clothes because the company wants to help them out. For many years I believed that Quiksilver just wanted to hook me up with free stuff because they liked me; they got me to think what they wanted me to thi...


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Research essay sample on Abercrombie Amp Fitch Abercrombie Amp Advertising

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