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... bold"> 13 (Satisfied, Charter Communications) I was already a high speed internet cable subscriber in our local area which was Walnut, CA My Provider was Charter Communications. My friend who was contemplating day trading need a fast line to make fast transactions so he asked my help negotiating the deal for the cable internet line. He was apprehensive getting the line in the first place, since he didn't want the cable company upon installation of the line find that he had been receiving free cable tv since they had moved into the house, however DSL was not available in our area so we went to the Charter Store. Mind you, the free tv was by accident and not by intent. After looking at their plans what struck me as new and even perturbed me was that the deal he would be receiving would be much better than I had been getting.
He would be getting a faster internet connection and also at cheaper price. I had been getting cable 768 KB/s for $ 57. 00 a month while he was about to get 1. 5 MB/s for $ 42. 00 a month, which was twice my rate was but almost at $ 15. 00 savings / month . We negotiated that deal and he was satisfied since knowing my cable bill was smaller than mine and at a much faster rate that he felt that he was able to capitalize on the company's attempt to increase their technology and also because at that time the company had a promotional offer that offered $ 29. 00 a month fee for the first 3 months for new subscribers which finally convinced to switch to cable. 14 (Satisfied, HBO) My friends and I all chipped in to see our fellow countryman fight for the world featherweight championship of the world. His name was Manny Pacacaio, a Filipino.
He was fighting the IBF champion at the time Marco Antonio Barrera who was the big favorite, primarily because no one knew in the international community of Manny before. We paid for HBO for that one night which was $ 29. 00 and was treated to a blood fest where Manny pounded Barrera into oblivion. We were all satisfied in comparison to other fights we had purchased previously, like any Tyson fight, which last 2 seconds before ending. This fight lasted 11 rounds of frenetic punching by the Filipino. We taped it so that we would be able to share it with our families later on so this deal became a value, because not only were we able to see the fight but also 50 of closest friends whom we eventually showed the movie to. 15 (Dissatisfied, Windows XP) I bought the professional edition of Windows XP from the MS Site and had them ship me the CD. I bought it strictly for the firewall of XP to keep intruders, hackers away from seeing my personal information, because I had high speed internet access.
After installing the OS on my machine and using my Intrusion Detection System Software (SNORT) to see if their built in firewall was doing what it was advertised it showed that it was even catching incoming traffic. The only thing it blocked communications blocking MS ports. I complained and asked for my money back, but they refused and I was left having a copy of XP that I didn't want. I was dissatisfied with the purchase because XP's claim of having a firewall was just a sham and not really truthful and can thought of as deceptive advertising to gain market penetration. 16 (Satisfied, Zone Alarm) After my bad experience with MS I tried out a free firewall for download from Zone Labs called Zone Alarm.
Many people raved it to be the best, and also free. So I check it out and tested their pro version for a limited amount of time and after the trial period was over I was almost willing to forego money to buy the pro version but instead went with the free version instead and continue to use that one. However, I didn't actually buy anything I still consider this a transaction for the simple fact that Zone Labs was trying to sell me a product, which was their firewall. A firewall that had built a following of people, word of mouth advertising and also a trial version to entice you into buying it. The marketing strategy of giving you a taste of the product is a promotion marketing mix strategy to educate consumers on the quality of their product.
They are trying to increase sales of their products. 17 (Satisfied, IN N' OUT) What I never understood about IN N OUT was that they took too long to process a single customer order. IN N OUT is known especially throughout California for their tasty hamburger sandwiches specifically their double doubles. IN N OUT's weaknesses however is the time it takes them to process the order. IN N OUT counters this complaint on their placemat by explaining their use of fresh ingredients means that they can't precook the food in order to maintain the quality. So when I went to get a bite to eat at IN N' OUT I was satisfied that although I was initially frustrated to not get my food as quick as if I had chosen to eat somewhere else, but the quality and the fact that they warn their patrons why their process takes so long makes them loyal customers.
It made one out of me. They played toward their strengths and hid their weaknesses. 18 (Satisfied, 99 Cents Store) I went to buy some bran cereal and found the 99 Cent Store to have a lot of supply so I bought 10 to last me the entire month and was satisfied with the purchase because I was be able to buy of something I really wanted at small price. Also their strategy of having the availability of being able to find a standard 99 Cent Store almost anywhere in Southern California made looking for what I need very painless. So instead of going to store located close to me I sometimes rather go to the 99 Cent Store and buy cheap items I really need, because they make me feel like the items I want will always be there. 19 (Dissatisfied, Paradise) This purchase story is from my friend for which he told this story to me second hand. One day after work he went to the local strip club named Paradise and was shocked to find out that he needed to pay to stay inside. Of course there is no admission at the door but store policy was that you had to buy a drink every 30 minutes or patrons had to leave.
And the drinks costed him $ 7. 50 each so he only stayed for an hour but in the second half of the hour he bought a lap dance he didn't have to pay for another drink. The sign outside advertised that there were 3 good looking strippers but that the rest were ugly. According to him he couldn't find one good looking stripper the entire time he was there. The person who gave a lap dance according to him was barely lockable. So my friend was very dissatisfied with Paradise's deceptive advertising to gain more customers. 20 (Dissatisfied, Downtown Marketplace) Me and my friend every so often, more like once a year, try to make a visit to the downtown marketplace to look for good deals on jeans, clothes, electronics, games, cd, or movies.
So after we had finished with most of our shopping we shopped for some bootleg movies from a vendor who had set up shop on the fringe of the marketplace. The movies were encased in DVD containers but he claimed that they were good quality and that these movies had no damage to them. So taking his word we purchase Bruce Almighty, The Hulk and Matrix Reloaded. He sold them all to us for $ 3 total. When we went to view the movies they were shot in a theatre and the audience noise was almost unbearable.
I was very dissatisfied with this purchase, because the vendor lied to us. His customer relationship management needs to work. Only those who really couldn't afford to pay for movie tickets will continue to be only customers, because those who already bought movies off him probably will no longer continue to buy movies off him. 21 (Sati...
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Research essay sample on Business Transactions Log Satisfied Vs Dissatisfied Customers
