Customer center

We are a boutique essay service, not a mass production custom writing factory. Let us create a perfect paper for you today!

Example research essay topic: Joint Venture Host Country - 1,361 words

NOTE: Free essay sample provided on this page should be used for references or sample purposes only. The sample essay is available to anyone, so any direct quoting without mentioning the source will be considered plagiarism by schools, colleges and universities that use plagiarism detection software. To get a completely brand-new, plagiarism-free essay, please use our essay writing service.
One click instant price quote

... ken. This arouses a great controversy in many places. In some places, people think that as long as KFC can give delicious fried chicken, it does not matter what kind of chicken they are using. On the other hand, some people think that the use of GM chicken will have great influence on the food chain which is very crucial to the environmental health and nature development.

Take China as an example, the people there do not have very strong and clear idea on GM food. There is not as many problems that has to be faced as in other advanced placed in the world. Different values will influence if the product can be consumed by the market. It will also determine the marketing segment, like if the selling point has to very verify. Different attitude will determine the ease of entering the market. According to the above data, the demand and supply of the host country can be known so what the related product decision can be made to match the demand of the market.

Manners and Customs Potential problem areas for marketers arise from an insufficient understanding of: Different ways of thinking Necessity of saving face Knowledge & understanding of the host country Decision-making process & personal relations Allocation of time for negotiations When you understand the customs and manners of the host country, you can determine what kind of promotion and organization is best for that country. Also, the attitude will also determine what kind of industry can enter the host country. For example, if a place likes having home made food, it can tell if a fast food shop or take away is more suitable. For example, in China, people there begin to try and accept new and foreign stuff.

It is a good opportunity to enter the market at this moment. Managers must be concerned with differences in the ways products are used. Material culture Results from technology and is directly related to the way a society organizes its economic activity. It is manifested in the availability and adequacy of the basic economic, social, financial, cultural convergence, and marketing infrastructures.

The basic economic infrastructure consists of transportation, energy, and communications systems. The degree of industrialization can provide a marketing segmentation variable. When KFC first went into the Japanese market in the early 1970 's, the company chose to form a joint venture with a large scale poultry producer with excess capacity. This 50 / 50 joint venture served the two partners very well, as KFC was able to ensure a stable supply of quality supplies to its operations, and the local corporation was able increase efficiencies in production by selling its excess supply. Furthermore, KFC was able to utilize existing distribution networks serviced by the partner and at the same time, adhere to exiting rules and regulations imposed by the Japanese government on foreign direct investment. Aesthetics Each culture makes a clear statement concerning good taste, as expressed in the arts and in the particular symbolism of colors, form, and music.

What is and what is not acceptable may very dramatically even in otherwise highly similar markets. In China, the packing has been well accepted in the worldwide so it can be easily accepted by the people in China. Moreover, red which is a main color in its package and logo symbolize wealth and happiness. So it can be well accepted by people in China without much difficult in establishing a good image. It will seriously affect how the product is promoted and its design. For example, the original packing might not be as well as accepted in host country.

The international firms have to take into consideration local tastes and concerns in designing their facilities. They may have general policy of uniformity in building or office space design, but local tastes may often warrant modifications. Respecting cultural traditions may also generate goodwill toward the international marketer. Education Education is one of major vehicles to channel culture from one generation to the next Two facets of education that matter to international marketers include: level & quality of education. Education affects employee training, competition for labor and product characteristics - marketers need to exercise caution such as product labeling, print ads, & survey research. For KFC in China, it has advantage that it is easy to employ manual labors as there is a large pool of manual workers suitable for it.

As this job does not require a very high education and the general education is not very high yet, this helps to balance the supply and demand in the market. Education in general affects employee training, competition for labor and product characteristics. Marketers need to exercise caution such as product labeling, print ads, and survey research. The international marketing manager may also have to be prepared to fight obstacles in recruiting a suitable sales force or support personnel. Social Institutions They refer to the positions of men & women in society, family, social classes, group behavior, & age groups are interpreted differently within every culture.

Each institution has an effect on marketing because each influences behavior, values, & overall patterns of life The fitting of an organizational culture for internal marketing purposes to the larger context of a national culture has to be executed with care. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience and know your customer. Summary Culture is one of the most challenging elements of the international marketplace. The most complicated problem in dealing with the cultural environment stem from the fact that we cannot learn culture - we have to live it.

Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald's. In some cases, globalization is a fact of life; however, cultural differences are still far from converging. The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers on acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.

Political/Legal factors Economic factors Appendix Marketing Research Methods Marketing research plays a significant part in the development of marketing plans because it allows the organization to become less isolated from the key trends and changes, which surround their product. To continue to be successful, organizations must receive information, from the researcher that is clear and accurate. It also has to satisfy your pre-determined goal for your research. "Marketing research is the function which links the consumer, customer and the public to the marketer through information. " Market research identifies issues that have a direct effect on the organization, through the analysis of the results. The results and obtained information must be collated and presented in a form that is easy to understand. Instead of raw data, you have a series of graph, charts and tables. There are three main types of research, diagnostic, descriptive and predictive.

Diagnostic research is used when you need to analyze the effectiveness of an advertising campaign. Descriptive research is fact finding secondary data. You would use this when you planned to sample a section of a target audience for a particular product. Predictive research is about identifying new opportunities in a market place and calculating the effect of marketing decisions. You would use this if the organization were planning to expand or regenerate their product.

When conducting research, you have to use a sample of your population. The reason why you use a sample is because you can't physically research every single person in the country, unless you are the Government and you are conducting a census. Your sample should consist of people who fit into the research requirements. Sampling is cost and time effective, which are extremely important to the organisation that is com...


Free research essays on topics related to: survey research, host country, joint venture, marketing research, employee training

Research essay sample on Joint Venture Host Country

Writing service prices per page

  • $18.85 - in 14 days
  • $19.95 - in 3 days
  • $23.95 - within 48 hours
  • $26.95 - within 24 hours
  • $29.95 - within 12 hours
  • $34.95 - within 6 hours
  • $39.95 - within 3 hours
  • Calculate total price

Our guarantee

  • 100% money back guarantee
  • plagiarism-free authentic works
  • completely confidential service
  • timely revisions until completely satisfied
  • 24/7 customer support
  • payments protected by PayPal

Secure payment

With EssayChief you get

  • Strict plagiarism detection regulations
  • 300+ words per page
  • Times New Roman font 12 pts, double-spaced
  • FREE abstract, outline, bibliography
  • Money back guarantee for missed deadline
  • Round-the-clock customer support
  • Complete anonymity of all our clients
  • Custom essays
  • Writing service

EssayChief can handle your

  • essays, term papers
  • book and movie reports
  • Power Point presentations
  • annotated bibliographies
  • theses, dissertations
  • exam preparations
  • editing and proofreading of your texts
  • academic ghostwriting of any kind

Free essay samples

Browse essays by topic:

Stay with EssayChief! We offer 10% discount to all our return customers. Once you place your order you will receive an email with the password. You can use this password for unlimited period and you can share it with your friends!

Academic ghostwriting

About us

© 2002-2024 EssayChief.com