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... si fication 9) Recommendation In order to expand Amazon. com's position successful, following recommended alternative action plans involves: A) Brand recognition B) Global expansion C) Build a real-world store D) Product development E) Improve distribution management In an effort to expand the Amazon. com brand name we recommend that Amazon. com become a free e-mail provider. This service will benefit Amazon.
com in two primary ways. The first way Amazon. com will benefit is customers that use the service will be forced to pass through Amazon. com's advertising space when reading or sending their mail.
A user will logon to the Internet, go to the Amazon. com home page, where they login and check their e-mail. While they are checking their e-mail, they will see a banner that will display current promotions offered at the web site. Amazon. com mail service they are essentially providing a positive word of mouth advertisement endorsing the retailer.
This feature should be rolled out immediately to existing customers, by allowing them to create an account automatically when they make a purchase. Another way to increase Amazon. com's name recognition would be to sponsor Internet radio broadcasts. The same way people listed to a regular radio, computer users attached to the Internet can listen to a radio broadcast that comes over the computer. The broadcasts are generally "talk radio" instead of music broadcasts but cover a very wide variety of topics. Sponsors are needed to fund the production of the Internet radio just as in traditional radio.
B) Global expansion The second recommended alternative is global expansion. On the international front, Amazon. com has established websites in the United Kingdom, Germany, France and Japan. According to the America's growing market opportunity, the company has had great success overseas and needs to be further expansion.
The international business department of Amazon. com has done research on international expansion. The research has focused on new sites in Italy, Spain, and China. These sites have more profit potential than those in the United States.
Amazon's goal of expanding overseas should greatly benefit the company. C) Build a real-world store Expand the accessibility of Amazon. com to include people that do not have Internet access, or even a personal computer. To expand this market reach we recommend building a real-world stores.
These stores will provide Amazon. com a presence in the off-line environment. These stores will not carry the goods that are available at the online store, but rather provide a portal to which customers can use PC's provided by Amazon. com to browse the Internet aisle in a user-friendly environment, including snacks, beverages and coffee that can be purchased while the user is browsing the web site The shops will be located in high foot traffic areas, such as local malls. These shops will also sell Amazon. com specific merchandise, such as T-shirts and coffee cups with the Amazon.
com logo. These shops will also provide a real world place for consumers to return merchandise. It helps to solve one of the largest complaints of Internet shoppers is the inability to return items to a real-world store. Also it provides Amazon. com with the opportunity to compete directly with their "real-world" competitors - Barns and Noble and Borders Bookstores. D) Product development Amazon.
com's goal is to become the largest online retailer, and needs to continue to expand the product lines even further to include auto parts and travel items. To do this they will need to merge and / or acquire several other companies, as well as develop key partnerships with suppliers to provide a greater number of choices to their customers. The first area of expansion should be into the auto parts industry. Develop a partnership with key auto manufacturers including GM, Honda, Toyota and Ford that will allow Amazon. com to track the inventory of their parts. Amazon.
com can then develop a page where consumers can search for available auto parts by manufacturer, model and year built. Customers will then be able to purchase factory parts for any car through Amazon. com's web site. Customers will be able to locate hard to find parts using Amazon. com's extensive database of parts, and have the parts shipped directly to their home without having to drive all over town in search of them. Finally the last area that Amazon.
com should branch into is the travel industry. The travel industry is one of the hottest fields currently available on the Internet. There are several hundred sites available to Internet users that lists travel specials and packages. However, one of the big complaints by Internet shoppers is that web sites are too difficult to find.
By bringing travel services into the Amazon. com home page, it will provide an easier way for consumers to find the deals they are looking for. E) Improve distribution management Amazon. com needs to create strategic alliances with its suppliers and shipping companies. Consumers have certainly stated that the number one improvement for E-commerce is the price of shipping goods. They do not accept any additional charges when purchasing online.
To this end, Amazon. com must aggressively pursue cheaper alternatives to delivering its goods and services. Begin by contracting with a greater number of distribution centers in the countries that have the greatest number of people using the Internet. Having more suppliers also means the customer is less likely to have to wait longer for a popular product purchased online. Book sales for Titanic, after the movie came out, were definitely above average and that caused longer wait times for the customer. Had there been additional suppliers in a more distributed area around the country, customer satisfaction for this product and Amazon.
com's service would have been higher. With the use of quick delivery services Amazon. com can ship merchandise anywhere in the world, but having more suppliers will reduce the chance of backorders and shipment delays 10) Evaluation and Control In an effort to ensure the Amazon. com action plans are providing a substantial benefit and are accomplishing the objectives identified, each plan will be monitored.
The global criteria applied to track each action plan's success includes monitoring the volume of orders, orders over time, random surveying and a specific termination threshold for each action plan. 11) Conclusion Amazon. com is a public owned company, which focuses on employees and excellent services. It is team oriented organized by product. Amazon's web site offers the ability to present a broad range of merchandise. Well organized and easy to navigate help and FAQ pages make the difference in smooth shopping experience. Building a customer community helps to keep customers coming back to the site.
It also helps shoppers identify with the brand. Amazon has built a loyal customer base of millions, thanks to a highly efficient web buying experience and outstanding customer service. With some controlling interest in popular Web sites, word-of-mouth from users, the ease of communication using e-mail and options such as gift certificates, Amazon. com has created one of the most popular home-shopping sites today.
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Research essay sample on Word Of Mouth Auto Parts
