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The Marciano brothers were the founders of Guess Incorporated. They grew up in the South of France, a region which created a passionate understanding of French design and the essence of style. The Marciano's combined their European sensibilities with a love fof classic American trading and created Guess? Inc. During the 1970 s fashion had no direction, it was a time when people did not like to wear denim, they thought it was outdated and they thought of jeans as a fashion statement. Well the Marciano brothers changed that forever.
Their approach to change fashion was fresh, they tried to set a standard for new vision of denim. At first retailers did not come to understand Guess? , Buyers thought that denim was finished. First, they started out with a three-zip Marilyn jean. People thought it was sexy, they said it was a jean for those who wanted to make a statement and express their individual sense of style and attitude.
After resistance Bloomingdale's agreed to sell two dozen pairs of the Marilyn three-zip jean as a favor to the Marciano brothers, The label Guess? was born in 1981 and would become one of the most recognized and influential brand names. The Guess? collection has a large range of clothes and accessories for men, women, and children as well as the home. Since the begining Guess?
has been organized by the Marciano brothers, Maurice, Paul, and Armand. Maurice Marciano was the Co- Chairman and the Co-Chief Executive Officer, he has overseen the companys design direction and inspired its lively and serious expansion since 1982. Paul Marciano was the Co-Chairman and Co-Chief Executive Officer. Armand Marciano was Senior Executive Vice President, oversees retail, processing, shipping, and customer relations for Guess? which has product licenses throughout the world. Georges Marciano co-founded Guess? , he was given the credit of naming the company and directing the original clothing line.
He started his career in fashion designing mens silk neckties and relying on his brothers to manufacture and market them. Till this day Guess? continues to challenge the high standards which have been created as the Company moves to remain a driving artistic force in the 21 st century. The Marciano brothers say that the Guess?
brand stands for something more than just a collection of products, it stands for their commitment to the people. Guess? established a foundation in 1994, it is dedicated to positive change in the community. In the foundation they pay special attention to the request for financial assistance that the foundation receives from the non-profit organizations that benifit education, the homeless, AIDS research and treatment, and the environment.
Guess? has outreach programs to help those less fortunate. These programs include Revlon Run/ Walk for Women, one of the largest 5 k fundraising events, Guess? got involved with the 6 th annual walk on May the 8 th of ninety-nine.
After that event the participants gathered in the Los Angeles Coliseum to raise money for the fight against cancer. Guess? also got involved with the Kosovo Refugee Crisis, during this event Guess? associates responded to the oppurtunity to help by buying t-shirts that said GUESS? CARES.
They also participated in an event for a facility serving children on skid row, called Para Los Ninos. Feed the Children was a foundation that Guess? partnered with, its a foundation dedicated to providing food and clothing to the nations children. Guess donated pairs of pants, socks, shirts, and other needed items, to assist the victims of the Oklahoma tornadoes. Guess also worked with the Childrens Bureau of Los Angeles to provide toys for children who have been placed in foster care due to abuse and neglect. Each year Guess employees give them special Holiday gifts.
Guess and other top designers donate to Divine Design, then the merchandise is sold to the public, and the proceeds go to Product Angel Food, a non-profit organization that provides hot meals for homebound patients living with AIDS. Best Buddies is a program that develops jobs for people with disabilities. Fall of 98 Guess was the first company to in the garment industry to participate in the Best Buddy program. December 1998, Guess started a new program designed to raise money for schools.
The program is called The Guess? Fundraising Scrip Program allows schools to buy this thing called Scrip, its a paper money like a gift certificate, from Guess. Then the school sells it. The difference goes to raise funds for computer labs, school repairs and music programs. Guess has participated in many other events helping the community, like boys scouts of America, March of Dimes, Catholic Charities, The Fresh Air Fund, U. S.
Holocaust Memorial Council, Toys for Tots, and many many more. Recently Guess and Macys had contributed to AIDS awareness. They sponsored the fight against AIDS at Macys Passport Teen Nights in San Fransisco and Los Angeles. The Event included many celebrities.
This event was held in September. Bibliography: BIBLIOGRAPHY 1. About Guess. 11 October 2000.
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