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Free research essays on topics related to: consumers

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  • Using Irradiation To Make Food Safer For Consumers - 1,130 words
    Using Irradiation to Make Food Safer for Consumers In the world today, there is a limited access to fresh and uncontaminated food. Gunjan Sihna, of Popular Science, reports that "The U. S. Centers of Disease Control estimates 6.5 million confirmed cases and more than 25 million additional unreported incidents of food poisoning each year" (65). For example, with seventy-five percent of the chicken in Europe and sixty percent of the chicken in the United States infected, salmonella is a serious problem ("Food Irradiation"). The United States reports about two million cases of salmonella per year, costing an estimated 2.44 billion dollars. "All creatures carry thousands of different bacteria in ...
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  • Using Irradiation To Make Food Safer For Consumers - 1,089 words
    ... the product and not in all directions, the electron beam is more efficient. A ten kilowatt beam generator is as powerful as about one-million curies from a cobalt-60 source (Murano 14-15). The electron accelerators produce from five to ten million electron volts and ten to fifty kilowatts (Murano 15-16). The electron beam efficiency can be increased by aiming the beam at a metal target, usually tungsten or tantalum. This produces Bremsstrahlung x-rays. This type of x-ray can penetrate as well as gamma rays, but two-hundred kilowatts would be required to achieve necessary throughput. Irradiation requires different levels of exposure for different tasks. The International System's unit of ...
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  • Teenage Consumers - 2,143 words
    As the sun shines a little bit too brilliantly through the window and your silver-plated designer alarm clock blares, you roll out of bed. Being the troubled, sassy, and tired genius teenager that you are, you reach for your Sony laptop and hurriedly cram it into your North Face backpack. You smile at the originality of its buttons and patches that don street smart sayings whose purpose are to differentiate your black bag from all of the other clones that are seen in your schools hallways. As you stumble out your front door, Diet Coke and Pop-tart in hand, you dont stop to realize that you are being sucked into a black hole that has made you and teens like yourself the biggest group of consu ...
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  • Teenage Consumers - 2,193 words
    ... grown up with computer and internet technology, they are totally comfortable with it. This has proved to be the newest medium used by advertisers to reach their teenage consumers. A massive 19 million teens own computers, and 71 percent use the internet on a constant basis (Parr 65). Teenagers should also beware the advertisements that idolize celebrities. Teens need to remember that just because their favorite musician is shown in an advertisement, that it does not mean that he is using the product or even has any interest in what is being sold. He is doing the commercial because he is getting paid, and the marketers know that his appearance with their product will boost its sales. As t ...
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  • Sprite's Use Of Advertising In Securing Consumers - 682 words
    Advertisements of today are frivolous at best, downright ridiculous at worst. Buy this cream and never age. Wear these jeans and attract beautiful men. Get perfect abs with no effort at all. Todays market-savvy consumer will not buy into the fraudulent television commercials of yesterday. Ads that center on a products powers to transform a person into someone more hip, sexy, and fashionable, have become easily recognizable as ludicrous and false, and have thus lost their effectiveness. In the last few years, however, a new breed of commercial advertising has sprung up: the anti-ad. The Sprite soft drink corporations Image is nothing ads are a good example of how these ads, though nothing mor ...
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  • Mass Media And Consumers - 598 words
    The generalized idea of every individual's personality is "I have my own thoughts." When this statement is examined closer, the question arises of what influences one to believe the things they do? Mass media plays an immense role in the form shaping of people's opinions and views through means of ownership, commercialization and news coverage. The rich keep getting richer, including corporations. One way they do so is through owning and merging media outlets. Because single monopolies are illegal, five shared monopolies have conquered over fifty percent of the market. This benefits corporations immensely because the focus is only on the products they choose to advertise. It also gives them ...
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  • Marketing And Consumers - 1,051 words
    Every ad featuring a happy attractive couple or good looking man or woman is using sex appeal. Sex is used to appeal to both men and woman but in different ways. For a man the idea is to use an attractive woman to sell the product the subconscious message is, therefore, get product get woman. For a while, advertisers tried using the same technique to appeal to woman, the get the man campaign was often used for beauty products and fragrances. These campaigns though originally successful failed to create loyal customers. The women who purchased the products once almost never developed the patronage motive. Advertising researchers soon found that the women had begun to resent the products when ...
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  • The Transatlantic Slave - 2,865 words
    ... tes often greater than for all other overseas trades combined. Slave mortality usually increased during the last stages of a particularly long passage when there were shortages of food and water. The Atlantic crossing lasted three to five weeks from West African trading sites such as the Gambia, Senegal, and Sierra Leone Rivers. Near the equator, in regions such as the Bights of Benin and Biafra (near present-day Nigeria), the voyage to the Americas took several months. A few French ships transported slaves from Mozambique or Madagascar to the Mascarene Islands in the Indian Ocean and then returned to France via Saint-Domingue in the West Indies, where additional cargoes of captives from ...
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  • Salvador Dali On Surrelism - 443 words
    Requirements for Mental Health Technician (MHT) 1. Must take post test after each video b. Intoxication & withdrawal side effects 2. Read assigned books & chapters & complete workbook questions. Chapter assigned are as follows 1,2,3,4,12,13,14,15,16,17,18,19,20,21,22,23,24,(25 -33) 3. Verbal discussion with a Registered Nurse (RN) / Scheduled Classroom lecture with Instructor (You will be notified of Classroom Lectures) 4. Mandatory Quiz after each video / (Mandatory Test after curriculum) Every student will be notified on externship hours which they will need to grasp the social and verbal concepts. ( These are the topics that you will need to familiarize yourself with) Forensic/Mental Heal ...
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  • Fdrs Influence As President - 1,775 words
    Franklin Delano Roosevelts Influence as president Some have called him the best president yet. Others have even claimed that he was the world's most influential and successful leader of the twentieth century. Those claims can be backed up by the overwhelming support that he received from his citizens throughout his four terms in office. President Franklin Delano Roosevelt began a new era in American history by ending the Great Depression that the country had fallen into in 1929. His social reforms gave people a new perspective on government. Government was not only expected to protect the people from foreign invaders, but to protect against poverty and joblessness. Roosevelt had shown his mi ...
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  • Barnes And Noble Buys Ingram Book Group - 1,039 words
    The number-one bookseller today was born in 1971. Barnes and Nobles (B&N) founder and Chief Executive, Leonard Riggio, started out with a stagnant Manhattan book store. Today, it operates over 1,000 store-chains. The chain includes about 504 B&N superstores, 507 B. Dalton mall stores, and 300 university bookstores. The college bookstores are leased and they take a commission on the sales revenues. Regardless of the profits they make, they still have to pay the universities. One such university bookstore is located at (name of college). The students allege that the books are cheaper now that Barnes and Noble owns the college bookstore. Mr. Riggio attended New York University (NYU) as an engin ...
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  • Peoples Bank And Porters Five Forces - 2,496 words
    Peoples Bank is a multi-service financial institution that has grown to have assets reach nearly $12 billion. When it started in 1842, it opened as a general savings bank aimed at the blue-collar worker who wanted to save his/her money. Now Peoples offers many services such as mortgage loans, credit cards, checking accounts, and investment advisory and brokerage services. Peoples also offers many different ways in which to do your banking whether it be at the local branch, the supermarket branch, online with PC banking, or over the phone. Currently, Peoples primary market is Fairfield County. However, statewide it is the number one mortgage lender and it does business with about 25% of the h ...
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  • Peoples Bank And Porters Five Forces - 2,616 words
    ... annuities, and asset management accounts. Founded in 1983, and based in Bridgeport, People's Securities offers Internet trading and interactive video technology, through which customers can make long-range investment plans for retirement and a child's college education. The biggest commodity for banks and other financial institutions has to be the Internet. Companies have to learn to take full advantage of what the Internet can offer, which is a wide spectrum of ideas. The Internet, in its ever-evolving state, has become a serious method of business communication and data transfer. As such, banks are beginning to use the Internet as a new vehicle for doing business. The Internet allows ...
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  • Microsoft - 1,505 words
    Microsoft Corporation, leading American computer software company. Microsoft develops and sells a wide variety of computer software products in more than fifty countries. Microsoft's Windows operating systems for personal computers are the most widely use operating systems in the world. Microsoft had revenues of $14.4 billion for the fiscal year ending June 1998, and employs more than 27,000 people in 60 countries. Microsoft has it's headquaters in Redmond Washington. Microsoft's other well known products include, Word, a word processor; Excel, a spreadsheet program; Access, a database program; and PowerPoint, a program used for making business presentations. These products are sold separate ...
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  • Business Report - 1,530 words
    A comprehensive advertising plan will help this company capitalize on many current and future market trends in the casket industry. We will develop a strategy for the company that will pull the product through the supply chain by creating consumer awareness and developing and interest for the product, thus creating a more educated, knowledgeable and empowered end-consumer. The new trend sweeping the funeral services market is that of pre- planning, people are starting to realize that as with everything else, prices are moving higher on a regular basis. Many individuals realize by pre-planing know they are relieving the burden from family members and also taking advantages of saving money by ...
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  • Investment In Russia - 1,894 words
    In 1991 Boris Yeltsin became the first elected leader of Russia. This was the end of Michael Gorbachevs policy of perestroika ( radical changes in the economy) and glasnost ( the possibility of free expression) ( Gunn, 1995). The new elected president wanted some more radical changes; decentralisation, democracy and a market economy. For Russia, transition to a market economy has been difficult because the government has been trying simultaneously to change the economic and the political system of the country. This resulted in a lot problems, but the Russian market is emerging. This brings me to the following problem statement; Is it Interesting for a multinational enterprise to invest in Ru ...
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  • Women In Advertising - 1,221 words
    ... d stereotype in society around women that preys on the human fear of the unknown. This only hinders the female's struggle for equality. The final concept that I observed was that of tokenism. The working women of the 90's is becoming more and more accepted , but advertisements still cannot seem to divorce themselves from the concept that the work place is just another medium in which their consumers can display themselves. They feel obligated to include the token women in work place environments who seem to enjoy modeling the latest style of working clothes, like one ad I saw which was selling the great little office dress. Little being the operative word in that sentence. They promote t ...
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  • Goodyear Swot Analysis - 1,172 words
    Generally increasing sales revenue since 1991 Dealer contracts that my be inhibiting Internet sales Sales declines in Europe, Asia, Latin America New international markets: China, India, Russia New international markets: Internet sales Size still matters and Goodyear has size. Its 1999 sales were $12,881,000,000 representing a one-year sales growth of 2%. Its net income was $241,000,000, a lot of money but a decrease of 64.7% from one year earlier. Despite that drop in net income, Goodyear paid a $.30 dividend. Its net income also beat Wall Streets expectations. It has become the world leader in tire sales as a result of its alliance with Japans Sumitomo Rubber Industries. Goodyear ranks No. ...
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  • Marketing Cyberlaw - 1,821 words
    Marketers must confront many legal issues in todays society in order to create a successful business. Many marketing elements are within their control however they must also deal with the competitions marketing strategies or new technologies. Marketers are quickly leaving their television, print, and radio ads to the way of the future, the Internet. Businesses local, regional, and national have quickly embraced the Internet as an inexpensive means of advertising to reach a larger target audience. The Internet has become the one of the most effective ways advertise, and sell goods and services. The Internet can simply be defined as a network of networks which produces a new medium of worldwid ...
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  • Pr In A Nutshell For Soapy Saver - 1,389 words
    Through the functional use of marketing and management, PR will effectively deal with public issues encountered by a firm across its wide range of constituents. The goals of PR are to effectively communicate with the public. The effective management will allow customer, investors, suppliers, competitors, and other facets of the public sector to have knowledge concerning Soapy-Saver's products, services, promotions, or employees. Public problems, or for that matter, any problems which may arise concerning the companies image will be handled promptly and creatively. Each case that arises will be handled on an individual basis. How will we achieve effective communication? On each package there ...
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