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Level Of Customer Relationship Marketing
1,082 words"Relationship marketing is an approach to the market which emphasis a 'relationship' rather than a 'transaction approach' to business" (Tap, 1998) Recently there has been a shift from the more short-term traditional transaction approach to marketing, to long-term relationship between suppliers and customers especially within the service sector. (Buttle, 1996) The significance of relationship marketing is that it is more about customer value and satisfaction than making a fast buck. (Kotler, 2000...
Free research essays on topics related to: relationship marketing, term relationships, level of customer, long term, marketing mix -
Rewarding Health Industry Employees
612 wordsMany articles have been written on PFP programs for motivating employees. It is important here to consider the means of applying PFP in hospitality sector, and deciding which one will serve as the most effective means of rewarding. First of all, it is necessary to point out, that the PFP system has been designed for resolving the issues of salary-performance correspondence. These are the use of any means of payroll and rewards, when it depends on the differences in how the employee performs; acc...
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Pay For Performance In Hospitality Part 1
1,834 wordsPay for Performance in Hospitality Management Introduction It has been a long talk, as for the effectiveness of the Pay-for-Performance (PFP) programs for the hospitality service entities. It may be assumed, that PFP is one of the most effective presently used systems of reward in any sphere of business, not only hospitality, but this work will look at both pros and cons of using PFP, as it appears that not always PFP can serve as the best means of motivating employees. With hospitality business...
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Level Of Customer Order To Increase
1,248 wordsCase Analysis: The Grateful Dead Creating Deadheads by Providing Drop-Dead Customer Service List of Facts The career of popular rock-band, The Grateful Dead, started in 1965. The band enjoyed popularity until 1995, when the lead guitarist Jerry Garcia died. The band started its career playing in a pizza parlor (Palo Alto, California) for $ 50 per night concert. Already in 1973 The Grateful Dead gave concert to a crowd of 600, 000 people at Watkins Glen, New York. It was the largest crowd in Amer...
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Case Analysis Jetblue Airways Adding Value
1,208 wordsCase Analysis: JetBlue Airways - Adding Value List of Facts JetBlue Airways is referred to as the best-funded start-up airline in U. S. aviation history with an initial capitalization of $ 130 million (Bodouva, 315). Its strategy is to combine innovation and technology with common sense. The companys business objective is to bring humanity back to airline travel and to make flying more enjoyable (Bodouva, 316). No wonder that JetBlue Airways placed high emphasis on customer service. The company ...
Free research essays on topics related to: solve the problem, level of customer, core values, low fares, customer loyalty
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