Shrinking Buying Power Of The Middle Class - 1,654 words
The Shrinking Buying Power of the Middle Class According to the Merriam-Websters Online Dictionary, the middle class is a class occupying a position between the upper class and the lower class; especially: a fluid heterogeneous socioeconomic grouping composed principally of business and professional people, bureaucrats, and some farmers and skilled workers sharing common social characteristics and values (Merriam-Webster). In the United States, their family incomes would generally range from $25,000 to about $99,999 and the median is about $45,000 per year (Census). Nowadays, the middle class workers are less likely to work in manufacturing companies, although there were many of them in fact ...
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Buying A Computer - 1,846 words
Buying a Computer today is much more complicated then it was ten years ago. The choices we have are abundant, and the information we must gather to make those choices is much greater. The average consumer is a more educated buyer; they at least have some ideas of what they want in a computer. Yet, we must still ask ourselves these significant questions; such as: What will the primary function of my computer be? What computer components should I consider at the time of purchase? How much money do I have to spend? Where should I go to purchase my computer? For this report, I will consider the requirements of a typical family: using a mini-tower PC with the Windows 95 operating system, word pro ...
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Sale Of The Century Whos Buying - 910 words
The game show that I selected to study was the popular quiz show, Sale of the Century. Sale of the Century is a game show which prides it's self on being intellectually challenging and competitive. But while trying to comply with it's network's demands of high ratings and major sponsors, has this game show become just one big add? The show relies heavily on contestants competing to win the show's range of prizes, but these prizes arent just randomly selected, each time a prize is mentioned it is being promoted for sale to the viewer. In the Sale of the Century, who is the real buyer? In the episode that I viewed, eleven different prizes or products were revealed, and five different ways of w ...
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Buying A Pc - 429 words
In our report we hope to provide a helpful and detailed guide to buying a personal computer. Our aim is to be able to meet our students needs without exceeding our budget. We will cover input, output and storage devices and provide a realistic and practical advice for the buyer. We have chosen to find two PCs within our budget one of the PCs is a bottom of the range inexpensive PC from PC World which may seem like you are getting a deal. However, when we have concluded our report you will see why it isnt quite the bargain it appears to be. The processor is a vital component it is in some way responsible for every single thing the PC does. The processor is also a major determinant of overall ...
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Ecommerce And My Buying Preference - 1,202 words
E-COMMERCE AND MY BUYING PREFERENCES E-Commerce is the buying of products and services over the Internet. This is an area that is gaining popularity extremely fast and is one that has tremendous potential. My project looks at e-commerce from my personal standpoint or a customers standpoint. I will basically be looking at how I, being the customer, view e-commerce and how I use it to my benefit. In this project I will talk about some general criteria that I use to evaluate products when I purchase then. Then I will critique web sites of 2 merchandise groups, which are computers and music CDs, based on that criteria. After looking at the pros and cons of these sites I will conclude as to how I ...
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Ecommerce And My Buying Preference - 1,149 words
... computers that were quite price competitive. The brand name itself certifies that the computers were of extremely high quality. A huge variety of all sorts of computers are offered on this site. Almost all computers also came with a minimum of a one-year warranty of which three months were on site service. This meant good after sales service too. The Compaq site had a special feature called the Comparator, which allowed a direct feature to feature comparison of any two Compaq computers. The user of the site can input his or her geographical location and the site will also identify the closest retail outlet. Users can also configure their own PCs and order them online. The main drawback w ...
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Buying A Log Cabin - 1,235 words
Through a light mist I noticed a log structure that drew my attention. As I walked nearer the mist rose and cleared to reveal the home of my dreams, a log cabin. The price on this log home was reasonable enough for my income. The spacious cabin met the needed requirement for my future family. Its location on the outskirts of the city of Binghamton made it a perfect distance between home and work. A log home must meet the size, price, and location according to the buyers needs. The square footage of the cabin is determined by the size of the bottom floor. This is determined by the width of the house multiplied by the length of the house. First knowing the number of rooms on the bottom floor w ...
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Buying Plan For Pro Shop - 297 words
To determine how much money I have spent on merchandise I need to use a buying plan. A buying plan is essential to my golf shop so I know how much money I Mens wear is a very important type of merchandise since men spend the most money in my golf shop. Especially during outings men out number women by a very large margin. Most men want a souvenir from a Pete Dye golf course so they buy a shirt or two. Men also spend a large amount on hard goods. Since I fit clubs for the members they tend to buy a large amount of clubs and other hard goods. Golf balls sell out so fast here due to the all the water I must buy vast quantities of them. Women tend to go elsewhere to buy there clothes so thats wh ...
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Comsumer Buying Process And The Book Industry - 1,405 words
Describe the major stages in the consumer buying decision process, and discuss their importance for purchasing a book. What might be the impact of the Internet on the purchase? The consumer buying decision process can be explained through six different steps. The different steps overlap frequently and are not isolated. Two or more steps in the process may also take place at the same time. The process of buying a book is what we call a routine purchase or in other words a low-involvement process. Need Recognition The first and most important step in the buying decision process of a book is the recognition of need. These needs are recognized whenever consumers get aware that there exists a dis ...
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Male Consumer Advertisements And Buying Patterns Market Research - 1,063 words
Smoke a lot. Drink more of what you have been drinking and try some new stuff. Eat real crappy food. Now go and exercise for ten minutes and soon you will be giving Arnold Swartzenegger a run for his money. Life is good when you are a guy in this day and age, especially when it comes to advertising. Recently I picked up an edition of the latest magazine, Maxim and after reading, staring, and oggling I feel like I have just left a bachelor party. Ad campaigns that are directed toward the male species are constructed very simplye: sex, booze, money, and did I mention sex? These are the very basic infrastructures of the male psyche. It is hard to believe that after a million years of evolution, ...
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Male Consumer Advertisements And Buying Patterns Market Research - 1,018 words
... around or even an old cow. Well it is because that we are attracted to good-looking people and want to be around them. In addition, words have been removed from this ad altogether to reinforce the images without any distractions. Images take the form of words and theses directed combinations of images help involve in the ads that we look at (O'Niell, 1990). In addition, this ad also illustrates the use of transactional language that can be identified by the disclaimer in the lower right hand corner. The disclaimer indicated that this was an ad for Marlboro cigarettes. I remember some time ago when I purchased a watch because of an advertisement, which had a well-built man in a well-fitte ...
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I Granaimall - 1,191 words
Site: Via del Tintoretto Zona Laurentina Size: Around 130 commercial activities plus a supermarket; square meters of commercial area 150000mq. Accessibility: The situation of the local roads is good and well organized even if it is a bit far away from the GRA- The parking situation is very good, there is an outside one (payment) and a free internal one. The place is relatively close to the tube; Bus n767 .The bus stop, is 25 meters away from the shopping center. Opening ours: Every day from10.00 to 20.00; on Monday from14.00 to 20.00 Big mall as a place where to socialize Malls were first made in the U.S. at the end of the 50s in order to decentralize the congestion of the urban sites. In R ...
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Mercantilism - 1,867 words
Mercantilism is an economic theory where a nation's strength comes from building up gold supplies and expanding its trade. Britain formed the American colonies so that they could increase their gold stores. They wanted raw supplies to make into products to sell and make money. They wanted America to pay taxes so that Britain could make money. America used the theory in that they thought they ought to, in order to be strong expand their trade beyond Britain. Countries like Belgium, and France wanted to also increase their trade, and expand it to trading with America. They also wanted to increase their gold stores by trading with America. Britain however did not want America to trade with Fran ...
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None Provided - 1,120 words
John Davison Rockefeller has been accused by many as being a Robber Baron over the past century. He created the most powerful corporation the United States had ever seen: The Standard Oil Company. He began Standard Oil in 1865 and by 1881, it was comprised of more than forty other companies. In 1882 Rockefeller created the Standard Oil Trusts, and his company had become the most efficient corporation, producing the highest quality products as well as charging the lowest prices. Unlike Jay Gould, who used the judicial system to acquire companies, make a profit, and then leave that company in bankruptcy, Rockefeller was philanthropic in his endeavors, incorporating his acquired companies into ...
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Astor John Jacob - 549 words
John Jacob Astor lived through1763-1848. He was a fur trader, businessman, and real estate investor. Astor began life as one of twelve children of a poor German butcher and died the richest man in America. The making of a great fortune was the aim and purpose of Astor's life, and he accomplished it by dominating the American fur trade and investing his profits in the real estate of burgeoning New York City. Shortly before his death, Astor was asked if he would have done anything differently with his life. He is supposed to have replied that his only regret was not having bought all of Manhattan. Astor was born in the small town of Waldorf, near Heidelberg, Germany. At twenty he followed his ...
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The Transatlantic Slave - 2,910 words
From the 1520s to the 1860s an estimated 11 to 12 million African men, women, and children were forcibly embarked on European vessels for a life of slavery in the Western Hemisphere. Many more Africans were captured or purchased in the interior of the continent but a large number died before reaching the coast. About 9 to 10 million Africans survived the Atlantic crossing to be purchased by planters and traders in the New World, where they worked principally as slave laborers in plantation economies requiring a large workforce. African peoples were transported from numerous coastal outlets from the Senegal River in West Africa and hundreds of trading sites along the coast as far south as Ben ...
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Great Depression - 1,665 words
The Great Depression was the worst economic slump ever in U.S. history, and one which touched virtually all of the industrialized world. The Depression began in late 1929 and lasted for nearly a decade. Many factors played a role in bringing about the Depression; however, the main cause for the Great Depression was the combination of the greatly unequal distribution of wealth throughout the 1920's, and the extensive stock market speculation that took place during the latter part that same decade. The mal-distribution of wealth in the 1920's existed on many levels. Money was distributed disparately between the rich and the middle-class, between industry and agriculture within the United State ...
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War Bonds - 655 words
War bonds are money that you give the government to finance wars in exchange for a certificate that entitles you to a larger sum of money in the future for their generosity. There were many ways that were used to advertise war bonds. The United States didnt want only the civilians to buy war bonds, they also wanted and advertised to the soldiers in the United States. The military issued a series of five cards encouraging the purchase of war bonds. These cards were given to soldiers that fought in the fields and those soldiers who lived in military camps in the United States. There were ads for the civilians to buy war bonds as well. The civilian ad campaigns were carried out by the Treasury ...
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Causes Of Civil War - 1,267 words
There were many causes for the American civil war. Some causes were underlying and some were immediate but all were vital in the cause for the American civil war. The differences in the lifestyles between the north and the south were an underlying cause. The south had an economy that was based almost entirely on agriculture. The north on the other hand was an economy almost solely dependent on industry and commercialism. This caused tension between the two sides on many different occasions. Another underlying cause of the American civil war was the different places people lived. People from the north lived predominantly in cities and people from the south lived mainly in rural areas. Each si ...
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Georgia Okeffee - 1,987 words
Georgia Totto O'Keeffe was born in the year on November 15, 1887. She was one of seven children. O'Keeffe's aunt was mostly responsible for raising her. O'Keeffe did not care much for her aunt though; she once referred to her as, "the headache of my life." She did, however, have some respect for her aunt's strict and self disciplined character. O'Keeffe was given her own room and less responsibility. The younger sisters had to do more chores and share close living conditions. A younger sister stated that O'Keeffe always wanted things her way, and if she didn't get them her way, "she'd raise the devil." It was found through family and friends that O'Keeffe was like this throughout much of her ...
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