Secret To Successful Business Letter - 3,140 words
How to write a successful business letter. Letter-writing is an essential part of business. On the other hand, going to be a graduate of English, I intend to use my English in business. I, therefore, tried to learn to write business letter. Firstly, I found it so easy. One day, i read an article saying that the U.S. Post Office handles 300 million pieces of mail every day but a two percent response rate is exceptionally high and a manufacturer mailing 1,000 sales letters expects that fewer than 20 people will respond to the pitch. Then i knew that what I have learnt was just a simple theory. Real success in writing business letter is lying somewhere else. Thus, I started to find that somewhe ...
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Secret To Successful Business Letter - 3,148 words
... element of intrigue. Then, the letter hooks the reader's interest. The hook is often a clear statement of the reader's problems, needs, or wants. For example, if you are writing to a customer who received damaged goods, acknowledge the problem and then offer a solution. Next, create demand. Your letter is an offer of something--a service, a product, goodwill, an agreement, a contract, a compromise, a consultation. Tell the reader how he or she will benefit from your offering. That creates a demand for your product. Finally, call for action. Ask for the order, the signature, the donation, the assignment. What follows are actual examples of how each of these steps has been used in business ...
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Henry Ford - 1,067 words
Henry Ford was one of the most important and influential inventors and businessmen in the short history of America. He revolutionized the business world and he changed forever the efficiency of factories around the world. One of the reasons that Henry Ford can be considered such an important man is that his ideas and concepts are still used today. Boron on July 30, in the year of 1863, Henry Ford was the oldest child of the family. His parents, William and Mary Ford, were "prosperous farmers" in his hometown of Dearborn. While they we're well off for farmers, Ford certainly wasn't spoiled and fed from silver spoons. Ford was just like any other typical young boy during the rural nineteenth c ...
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Creole Men In The Awakening - 1,567 words
In Kate Chopins novel, The Awakening the characters of the Creole men are diverse and different as the character Edna. Most of Kate Chopins stories center around a Woman unsatisfied with her position in life, while living in a man dominated society. The three main characters are typical men of that era. Chopin shows the diversity in each of those three characters. Roberts awakening, and the struggle to do what is the right thing. Alcee and how he is carefree and not concerned with societys expectations of him, and so has a reputation. Mr. Pontiller, a business man first and foremost, with little left for wife and family. Robert did the right and noble thing by leaving to go to Mexico so as t ...
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Marketing Paper On Burger King - 332 words
TWO COMPETITIVE TOOLS THAT I FEEL WOULD HELP BURGER KING ARE QUALITY AND VARIETY. WE ARE ALL FAMILIAR WITH THEIR PRODUCTS THEREFORE, WE ALL SHOULD AGREE THAT SOMETIMES THE FOOD SEEMS LIKE IT HAS BEEN SITTING ON THE SHELF A WHILE. ALSO, THEY SHOULD INCORPORATE MORE VARIETY INTO THEIR MENU. BURGER KING, (ALONG WITH ALL THE OTHER FAST FOOD RESTAURANTS) HAS SUCH A LIMITED VARIETY OF ITEMS TO CHOSE FROM. SPECIAL ITEM SALE DAYS , AND GIFT DAYS ARE SOME PROMOTIONAL TOOLS THEY SHOULD CONSIDER AS WELL. MCDONALDS HAS SALE DAYS, SO WHY SHOULDNT THEY HAVE THEM AS WELL? MAYBE EVEN GIVE AWAY SOME TOY OR SOMETHING ON GIFT DAY. IF I WERE TO DEVELOP A MARKET RESEARCH PROJECT FOR THIS SINEARIO , IT WOULD GO A ...
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Marketing Cyberlaw - 1,821 words
Marketers must confront many legal issues in todays society in order to create a successful business. Many marketing elements are within their control however they must also deal with the competitions marketing strategies or new technologies. Marketers are quickly leaving their television, print, and radio ads to the way of the future, the Internet. Businesses local, regional, and national have quickly embraced the Internet as an inexpensive means of advertising to reach a larger target audience. The Internet has become the one of the most effective ways advertise, and sell goods and services. The Internet can simply be defined as a network of networks which produces a new medium of worldwid ...
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Successful Entrpreneurship - 2,416 words
... SUCCESSFUL ENTRPRENEURSHIP Successful Entrepreneurship in the Real Estate Industry Problem StatementPage 3 Abstract.Page 4 Questionairre.Page 13 AppendicesPage 14 References.Page 15 Bibliography.Page 16 What are the driving factors behind entrepreneurship in commercial real estate, and what are the reasons for the success of the industry leaders? How could success (past, present, and future) be measured? How would an individual approaching an entrepreneurial endeavor in this field gauge their success? The hypothesis of this study is that it is possible for an entrepreneur to achieve a return on investment of 15%. Variables that may affect this include management of the expense to profit ...
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Operations Management - 440 words
Operations management is the key, to a successful business strategy, quite lucently because; operations management is the soul of business. Simply put operations management is concerned with the value adding process of converting inputs into outputs. Converting inputs into outputs is all any business can do. Whether your business is electronic-based or a traditional brick-and-mortar building, your supply-chain goals are the same -- to efficiently deliver goods and services to your customers in the right quantity, at the right time, in the right place, at a competitive cost. However, the rapid growth of B2B e-commerce and electronic trading exchanges is creating new challenges for supply-chai ...
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The Y2k Bug - 2,005 words
The year 2000 problem could have been completely prevented had some early people envisioned the degree to which the microprocessor would change our lives. Surely, no one would have thought that in the early days of ENIAC that everything from your alarm clock to your car would be computerized. Even the IT managers of the 80's could not be blamed: The disk space savings from dropping the two digits of the date over 100 Million Records would represent almost 200 Megabytes! Space requirements aside, overhead on search times and disk loading/access are also added. Surely one could have designed a system whereby the program would be aware of the century, regardless of the data records used. Hindsi ...
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Fitzgeralds Winter Dreams - 974 words
English Study: Discussing Winter Dreams as a Love Story Winter Dreams, by F. Scott Fitzgerald is a classic love story. It includes all of the stereotypical parts and moments weve come to expect from years of watching movies and from television. Every love story has a hero, the one person we route for and believe is the good guy. The hero will usually come from a poor family or has a set back of some sort keeping him from the heroine. In Winter Dreams, our hero is Dexter Green, son of the owner of the second best grocery store in Black Bear. As we find out Dexter is a caddie to the more wealthy men we immediately know his social standing. The typical good mannered young boy who dreams of one ...
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Raisin In The Sun - 2,468 words
The action of the play takes place in the poor South side of Chicago, sometime after World War II, probably around 1959. Most of the action takes place in the apartment of the Youngers, especially in the living/dining room and near the bathroom that they share with the Johnson family. Some of the action also takes place in the kitchen and in the two small bedrooms. The first bedroom is shared by Mama and her daughter, Beneatha; the second serves as a bedroom for Walter and his wife, Ruth. The furnishings in the Younger household are typical and tasteful, but worn; it is obvious that they have had to accommodate too many people for too many years. Crocheted doilies and covers are used to hide ...
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John Smith And John Winthrop - 1,829 words
Life in New England in the early years of America was a chance for people to start over while including in this new way of life the philosophies they believed in. Leaders and prominent men like John Winthrop and John Smith saw America as a place to spread their ideas and make them into a functioning community. These men had different visions of what America was when they arrived there and of what it should become in time. Each of them wanted a type of change to occur in the New World. Winthrop was interested in forming a close community, serving God and avoiding selfishness. Smith saw America as a place to achieve wealth and become financially independent. Smith also emphasizes the importanc ...
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Innovations In Behavioral Marketing And - 3,043 words
Innovations in Behavioral Marketing and Preface1 . Benefits of Electronic Marketing III. Segmenting your Internet Market II. Customer Adaptation to E-Commerce Websites An online marketing channel is one that a person can reach via computer and modem. A modem connects a computer to a telephone line so that the computer user can reach various online information services. There are two types of online channels: Various companies have set up online information and marketing services that can be accessed by those who have signed up for the service and pay a monthly fee. The best-known online services are: CompuServe, America Online, and Prodigy, with more than 3,200,000, 3,000,000, and 1,600,000 ...
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Community Leadership - 1,533 words
I didn't know what to expect of our Community Leadership class at the beginning of the semester. I knew what the words community and leadership meant and that the community I came from was a small one, but that was the extent of it. Every week I learned new information from the readings and more importantly through participation in our extensive class discussions. It really opened my eyes to the relationships that exist within our world. I started to realize that communities are everywhere; they just need to be recognized. My future plans are to graduate the University of Minnesota with some type of business degree and hopefully gain some type of position at a large corporation or company. T ...
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Deficit Friend Or Foe - 706 words
In the essay Why is the Deficit a God Send and Five Other Economic Heresies by Walter Russell Mead he discusses the concepts of national debt and budget deficit. Both the debt and the deficit have some positive and negative consequences. The deficit can play a positive role in an economy in economic growth. To fully support my argument that the deficit is good for countries such as the United States and Canada I would like to make the following points. The debt is the sum of the deficits that are owed to the banks that have lent the money to the country. A budget deficit occurs when the countries balance of expenditures minus the income it receives is equal to a negative number this causes t ...
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Song Of The Unsung Antihero - 2,609 words
... of poverties, that greatest of indignities, death. In a less extreme form we have in Death the same technique that makes the formulaic horror movie ultimately so reassuring. In such movies, all but one or two characters are obviously victims, idiots who insist on backing into dusty, cobwebbed rooms while a heavy-handed score positively shouts warning. While these obvious victims are dropping like flies, the audience is encouraged to identify principally with the common-sensical hero who is marked from the beginning as a survivor. Happily, Miller rejects this emotional gimmick through the bulk of the play, drawing us into the foolish Willy Loman's psyche through a variety of experimental ...
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Forest Gump - 713 words
There is a huge difference between very bad movies and very good ones. Thats because films can be on either side of the quality scale. A good movie has the ability to burrow deep into the subconscious, with unpredictable and occasional remarkable results. A great work of art can cause euphoria, touch a deep emotional chord, or, in rare cases effect fundamental changes in a persons outlook on life. A movie that can do all of the above and more is Forrest Gump. Forrest Gump is a movie with a great cast, a good moral lesson and a refreshing outlook on life. Forrest Gump has a great cast including two times Oscar winner Tom Hanks, Sally Fields, and Robin Wright. In this movie We have a special b ...
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Industrial Design - 3,361 words
... a successful business. Until this year, the chairs remained virtual products though not for lack of effort on Hoeys part. Shortly after he introduced the lounge chair, he set out to produce it independently, using fabricators in Pennsylvania. As he labored at putting together a manufacturing team, a national-brand furniture maker approached him about producing the design. But nothing came of this venture. Then DuPont called, wanting to show the biomorphic prototype in its Corian ads, which challenged readers of design magazines (including this one) to imagine how the old toaster will look sitting on this. With constant exposure, the chairs fame grew exponentially and Hoeys luck changed ...
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Southwest Airlines - 1,859 words
Can you imagine if only one of those "doodles" that you have drawn while on the telephone had turned into a multi million-dollar business? Can you see your picture on the cover of Fortune magazine? Rollin King and Herb Kelleher, the creators of Southwest Airlines could. What began as a conversation between attorney Herb Kelleher and his client Rollin King, with a drawing on the back of a cocktail napkin, has become one of the worlds most successful business testimonials. Both men saw the need for an intrastate airline in Texas. Current airlines only offered service to the smaller metropolitan areas as an extension of a long flight from elsewhere in the country. These flights were scheduled a ...
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Women Leaders - 1,051 words
... and hard work from employees. The majority of men lean toward the traditional 'command and control' style and were more likely to view job performance as a series of transactions with subordinates offering rewards for services rendered or punishment for inadequate performance (Brody, 1994). Women understand the effectiveness of immediate praise and tend to be more supportive of one another and the people who work for them. Men wait for proof of achievement before extending gratitude or compliments. In the book, Selling is a Woman's Game, Nicki Joy outlines the characteristics she feels are unique to women that make them prone to leadership roles: "The talent to multi-task, willingness t ...
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