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Public Relations Practitioners Environmental Scanning
2,102 wordsAs organizations seeks ways to increase profits by filtering into international markets, many turn to the field of public relations as a way of reaching cross-cultural markets. Factors such as values, cultural differences, language barriers, beliefs, etc order to successfully promote an organizations products and services. Public relations practitioners have the responsibility to be the mediator between the organizations and public (s). According to Murphy and Dee (1992), Public relations makes ...
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