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  • Survival Tips For Small Businesses - 1,447 words
    You may be in Mail Order, Direct Mail, or you may be a local merchant with 150 employees; whichever, however or whatever... you've got to know how to keep your business alive during economic recessions. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a "tight ship." Some of the things you can and should do include protecting yourself from expenditures made on sudden impulse. We've all bought merchandise or services we really didn't need simply because we were in the mood, or perhaps in response to the flamboyancy of the advertising or the persuasiveness of the salesperson. Then we sort of "wake up" a couple of ...
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  • Hewlettpackard Strategy - 3,876 words
    ... ices in Agilent. This divergence gives each company a distinct focus, where previously each SBU stood alone within HP. Only 50% of HPs sales are within the U.S, proving HP is known, purchased and respected worldwide. Within the U.S. PC market, saturation rate is high and profit margins are becoming increasingly smaller making the international market increasingly important. Like other PC companies, HP has not fully developed the international market. Viewing the whole world as the market instead of just North America will help HP broaden its sales. As technology advances, servers, networking solutions and even e-services can be expanded in the international market. HPs PC products are ea ...
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  • Business Plan - 4,326 words
    The following document is a sample of a finished business plan. In your final plan, you have the opportunity to elaborate on those ideas in your outline that you feel are most integral to your business. In composing your business plan, you can follow your outline as loosely or closely as you choose. For instance, in the sample plan, the Executive Summary, which is the last section of the Business Planning Wizard, is presented first in order to emphasize the most impressive features of the business. Your goal in composing a finished business plan is to construct the most comprehensive, thorough document possible, in order to attract investors and to confirm that you have taken the time to exp ...
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  • Cutlers In Colonial America - 1,113 words
    In the tough times of the eighteenth century, people had plenty of work to do. However, if you lived in eighteenth century America, you had a lot of work to do. Most raw materials and supplies came only on ships and were heavily taxed. Everyone in their community did their share of work in order to stay alive. Colonial trade was important in the economics of the colonies, and Americans saw many different trades in their communities. One of those trades, cutlery, was especially important. Today, cutlery means utensils or tools for eating, but back then, cutlery meant a whole different type of thing. Since most foods were fingerfoods at that time, cutlers saw little use in making forks and spo ...
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  • Diversity In The Workplace - 741 words
    A diverse workforce is composed of individuals of both sexes and of many races, ethic groups, religion, physical and mental abilities. Before, we thought of diversity as the total number of minority and women in the company, similar to affirmative Action. Today, companies need diversity at every level where decisions are made. The role of a manager is to create an environment where the uniqueness of each employee is maximized. According to the August 1994 issue of Fortune, human resource estimate that only 3%- 5% of the US corporations are diversifying their workforce effectively. The article continued by estimating in the millennium, nearly 85% of the 2.5 million entering the labor pool wil ...
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  • Past Present And Future Of Commercial Art - 705 words
    Commercial art is artwork in a variety of forms created to foster the sale of a product, service, or idea. Commercial art is used in many fields, such as advertising, packaging, publishing, cinema, television, and fashion, textile, interior, and industrial design. Commercial artists use painting, drawing, calligraphy, photography, typography, and most graphic-arts techniques. Their work is often reproduced in print, and many commercial artists are trained in printing techniques. Most commercial artist receives basic training in the background of art before going on to specialize in this field. In this essay we are going over the past, present and future of commercial art. First off we are go ...
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  • Proposed Marketing Plan For Amazoncom - 5,154 words
    ... g destination to find anything. Currently there are only a few types of products available, books, music, toys, electronics, movies, and home improvement items. Branching into other areas such as automotive, apparel, jewelry, office equipment, and recreational merchandise, to name a few, is necessary to achieve's goal of providing every type of product. Even though someone may want to buy a pack of gum online, needs to decide on boundaries for its product lines to prevent unprofitable maintenance of merchandise rarely purchased online. The harder an item is to find in the real world, the more profitable it would be to sell that product online. The following chart sh ...
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  • Marketing Plan - 331 words
    This section explains the seven-year marketing and product objectives for the town of Berks, Pennsylvania and the target markets and points of difference. Berks' marketing intent is to take full advantage of its growth potential. This will be accomplished by building stronger relationships with sources both within and outside of the community. These are detailed in the four areas below:  Current Markets. Current markets will be expanded by promoting the goods and services offered by local merchants in an attempt to create a new level of awareness. The residents of Berks need to be reassured that they are raising their families in an environment that offers a high quality of life and ...
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  • Wireless Communications Vs Land Line - 1,276 words
    In recent years there have been numerous articles written on the subject of telecommunications. There has been many jobs that have been created, there has been legislation that has passed through congress in order to preserve the rights of the consumer, there have been countless lives saved because of the emergency services provided by the telephone. The information that the Internet provides in just a few clicks is all because of the invention of the telephone. In the past there has been little advancements in the telecommunications field, mainly because of the government regulated (and created) monopoly of AT&T. However since the break up of the company we have seen a technological revolut ...
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  • Sears - 528 words
    Brand Image can be defined as the way in which a brand's product/service positions itself to be viewed in the eyes of the public. Sears Roebuck and Co. is a multi-line retailer that provides a wide array of merchandise and services through segmentation. At last count, the Full-line Store operations consisted of 858 mall-based retail stores selling the following categories of merchandise: Softlines, Hardlines, and Licensed Businesses. Softlines consists of apparel and accessories for the entire family, plus cosmetics, fine jewelry and home fashions. Hardlines consists of a full assortment of appliances, electronics and computers for the home, home improvement products, sporting goods, lawn an ...
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  • Logistics - 1,548 words
    ... e concept of just in time inventory seems to be a very straightforward concept to grasp. When we look at the underlying, facts JIT would be a perfect efficient cost effective process for almost any firm. However, there may be some drawbacks to the whole process of JIT. The process of JIT might not be the best logistics process for many firms. To implement a good JIT plan you need to be able to have suppliers that are able to meet your need and they need to be in a location that is not to far from your plant. In other words, the suppliers that you are using for your product line need to have a system implemented where they are on a schedule that meets the needs of your company. The whole ...
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  • Erd - 1,902 words
    THE YELLOW BRICK ROAD TO OPTIMIZING YOUR CAREER As the day goes on, one grows anxious to hear the ring of the phone, the sound of a fax, or the knock on the door saying "we want you". As easy as it may seem, getting on the right track to pursue a career is a long and treacherous process. Companies just do not have hours at a time to sit down and study each person's profile. They need something quick and easy to access. That is where the World Wide Web comes into play. The thought of site where thousands of qualified applicants could be accessed with just the touch of a keystroke. An electronic resume database, a database or index of resumes that can be viewed by an employer seeking to hire s ...
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  • Drugs And Society - 1,492 words
    ... ve and deadly drugs is cocaine. It can be injected, snorted, or smoked. It carries the risk of HIV if it is injected. Cocaine significantly speeds up the neurotransmissions in the nervous system. It accelerates the heart rate while simultaneously constricting the blood vessels, which are trying to adjust to the heightened blood flow. Temperature and blood pressure rise. Pupils dilate. A stroke, respiratory arrest, cardiac arrest, or seizures may accompany the physical changes induced by the use of cocaine. Cocaine may trigger paranoia, anxiety, irritability, and restlessness. Depression occurs when denied of the drug. Cocaine requires abusers to take more and more to reach the same level ...
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  • Unemployment - 4,846 words
    ter>Sam Vaknin's Psychology, Philosophy, Economics and Foreign Affairs Web Sites I. Recommendations Get the Real Picture No one in Macedonia knows the real picture. How many are employed and not reported or registered? How many are registered as unemployed but really have a job? How many are part time workers as opposed to full time workers? How many are officially employed (de jure) but de facto unemployed or severely underemployed? How many are on indefinite vacations, on leave without pay, etc.? The Statistics Bureau must be instructed to make the gathering and analysis of data regarding the unemployed (through household surveys and census, if necessary) a TOP PRIORITY. A limited amnes ...
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  • Analyzing Search Engines - 1,189 words
    div style="sub-title">1. Formulate five criteria for the evaluation of search engines To effectively evaluate three different search engines from the perspective of an advanced web user, the following criteria were established: 1. Relevance and accuracy of search results 2. Search speed 3. Advanced search options 4. Other services 5. Site design and layout More information about these criteria and how they were used is available below. 2. Test three search engines against your criteria For this evaluation, the following three search engines were tested: 1. AltaVista - 2. Google - 3. DirectHit - 3. Explain your methodo ...
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  • Business School Essay Question Help - 4,657 words
    Please select from the following common MBA question topics: Why M.B.A.? Questions Contribution and Diversity Questions Accomplishment Questions Leadership Ability Questions Hobby and Extracurricular Questions Role Model Questions Failure Questions Very Personal Questions General Application Questions Why M.B.A.? QuestionsDiscuss the factors that influenced your career decisions to date. Please describe your professional goals for the future. How will the M.B.A. experience influence your ability to achieve your goals? (Wharton) Discuss your career progression to date. Why do you want an M.B.A.? How do you envision your career progressing after receiving the M.B.A.? (Tuck) Specifically addres ...
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  • The Impact Of An Old Fleet On The Demand For Air Transportation: The Case Of Vasp Brazilian Airlines - 1,751 words
    Introduction The Viao Area So Paulo, known by the great public as VASP Brazilian Airlines, was created in November of 1933, in So Paulo. The company at first was investor owned and its first planes were two Monospar, bought from an English airline. Even though it had a good beginning, the company had constant losses and the only solution to solve the crisis was asking for government help. On March of 1935, the So Paulo government agreed to help the company, not lending money but making it a public company owned half by the state and half by the city of So Paulo. The VASP owners agreed with that decision, because it was the only way to avoid bankruptcy. After decades under government control, ...
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  • Marketing Concept And Marketing Segmentation In Practice: Haagen-daaz - 993 words
    ... ass marketed brands, no artificial flavourings or colours are used. Haagen-Dazs prefers to find better natural alternatives and make sure that their customers know about this. Although most companies limit their product quality testing only within their manufacturing process, Haagen-Dazs takes it a step further to ensure that quality tests take place at every stage of production by visiting and testing ingredients suppliers, checking manufacturing processes and equipment daily, tasting ice cream in-store on a regular basis for temperature and taste. From this we can see how Haagen-Dazs positioning is based primarily on product & image differentiation. For this to be understood by cus ...
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  • Personal Financial Success: The Six-level Pyramid - 1,478 words
    Using the six-level pyramid to help explain the various building blocks to financial success helps to reveal the development of financial planning and indications, at each level, if instruments that might be considered. At the first level of the pyramid, there are four stages that need to be considered. Before any phase of an action plan can be implemented, an individual's current situation must be determined. One must evaluate their personal income because the amount of money a makes directly affects the amount that person can save. After all debts and living expenses are subtracted form income, one can know how much to put in savings every week, month or year. The amount one puts in saving ...
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  • Uniqueness And Strength In Dell Computer Corporation Supply - 1,129 words
    THE SUPPLY CHAIN OF DELL COMPUTER INTRODUCTION Appealing to exactly what the customer wants would ultimately be an ideal organisational objective for a business entity if it is aiming for profits. And being able to do it without an additional cost to the customer, would be too good to be true! This however, is actually the edge for Dell Computer when it took the computer industry by storm with its direct model distribution and build-to-order manufacturing. And amazingly, Dell's prices are very competitive, in fact, cheaper than most of its competitiors' off-the shelf models! Not surprisingly in 2001, Dell emerged as the number 1 computer systems company in the world and earned the number 7 s ...
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