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Free research essays on topics related to: pepsi

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  • Pepsi - 1,159 words
    1965 PepsiCo, Inc. is founded by Donald M. Kendall, president and chief executive officer of Pepsi-Cola and Herman W. Lay, chairman and chief executive officer of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. Herman Lay is chairman of the Board of Directors of the new company; Donald M. Kendall is president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees. Major products of the PepsiC ...
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  • Coke Vs Pepsi - 1,020 words
    Mounting competition between Coca-Cola (Coke) and Pepsi Cola (Pepsi) had a very long standing in the American history. Both cola have thus made themselves a household name in the global market, almost 200 countries since their introduction at the turn of the 19th century. The history of beverages industry begins in May 1886, when Atlanta chemist Doe Pemberton developed a drink mix with caramel coloured ingredients, coca leaves, kola nuts and cocaine. The drink was first designed as a drug to help people feel better. Some time later, carbonated water was added to the syrup and that is how Coca-Cola was invented. Caleb Bradhem, a New Bern, N. C pharmacist, created Pepsi in the late 1890s almos ...
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  • Reinventing Britney Spears In The Pepsi Ad Campaign - 1,449 words
    Historian Stuart Ewen proposes his idea that history of style in his essay, The Marriage between Art and Commerce, is the crucial turning point of what shapes our culture and every day life. Ewens concept of style in the 19th - 20th century is a combination of modern art and a business device. He describes the uses of symbolic forms of art, as to mainly sustain and promote consumption in the interests of the corporations when he states, styling and style obsolescence come to the forefront as methods designed to stimulate markets, and keep them stimulated (211). Ewens perception of style carries on to this day, as big companies during the super ball break on television, challenge the advertis ...
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  • Coke Vs Pepsi: Selling Spur-of-the-moment Thrills - 1,111 words
    Ever wondered why Pepsi and Coke have been at each others throat for years? Most of the writing about the fighting misses the real reason. The battle is not in continuance of old rivalry, it is really about the category in which the two brands exist: impulse-purchased products. Companies working in this category need to understand it thoroughly, and use this knowledge intelligently. In many countries, agencies are organised by categories. Account planners, creative and servicing people specialise in categories and tend to move from agency to agency along category-lines. In fact, recruitment of advertisements specify the kind of category experience required for the job. Brand managers too mov ...
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  • Case Study Of Pepsi - 1,310 words
    ... er, and create new opportunities for every PepsiCo division. The combined enterprise will rank among the world's five largest consumer product companies. PepsiCo bought $383 million worth of goods and services from minority-owned and women-owned suppliers in the year of 2000. The Women's Business Enterprise National Council named the company among America's Top Corporations for Women's Business Enterprise. PepsiCo minority and women business development programs were rated among the top-10 nationally by the National Minority Supplier Development Council. We were named by Fortune magazine to its list of America's "50 Best Companies for Minorities," by Hispanic magazine to its list of "T ...
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  • Case Study Of Pepsi - 1,310 words
    ... er, and create new opportunities for every PepsiCo division. The combined enterprise will rank among the world's five largest consumer product companies. PepsiCo bought $383 million worth of goods and services from minority-owned and women-owned suppliers in the year of 2000. The Women's Business Enterprise National Council named the company among America's Top Corporations for Women's Business Enterprise. PepsiCo minority and women business development programs were rated among the top-10 nationally by the National Minority Supplier Development Council. We were named by Fortune magazine to its list of America's "50 Best Companies for Minorities," by Hispanic magazine to its list of "T ...
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  • Case Study Of Pepsi - 1,310 words
    ... er, and create new opportunities for every PepsiCo division. The combined enterprise will rank among the world's five largest consumer product companies. PepsiCo bought $383 million worth of goods and services from minority-owned and women-owned suppliers in the year of 2000. The Women's Business Enterprise National Council named the company among America's Top Corporations for Women's Business Enterprise. PepsiCo minority and women business development programs were rated among the top-10 nationally by the National Minority Supplier Development Council. We were named by Fortune magazine to its list of America's "50 Best Companies for Minorities," by Hispanic magazine to its list of "T ...
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  • Case Study Of Pepsi - 1,304 words
    I. CURRENT SITUATION A. Corporate Overview and Financial Performance: PepsiCo, Inc. is one of the most successful consumer products companies in the world, with 2000 revenues of over $20 billion and 125,000 employees. The company consists of: Frito-Lay Company, the largest manufacturer and distributor of snack chips; Pepsi-Cola Company, the second largest soft drink business and Tropicana Products, the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories. In 2000, PepsiCo has a reported net sale of $20,348 and a comparable net sale of $20,144 in comparison to its 1999s ...
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  • Case Study Of Pepsi - 1,289 words
    ... reduce the overall borrowing costs. (b)Foreign exchange rate and other international economic conditions: Operating in international markets involve exposure to movements in currency exchange rates, which typically affect the economic growth, inflation, interest rate, government actions and other factors. Once these changes occur, they will cause PepsiCo to adjust its financing and operating strategies. Changes in currency exchange rates that would have the largest impact on translating PepsiCos international operating profit include Mexican peso, British pound, Canadian dollar and Brazilian real. Through years, macro-economic conditions in Brazil, Mexico, Russia and across Asia Pacific ...
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  • Case Study Of Pepsi - 1,305 words
    ... al growth rate (CAGR) of 5.0% between 1993 and 1998. But for the five-year period from 1998-2003, the CAGR is estimated to drop to about 4%. Although colas are the most important soda flavor on the market, the strongest growth in the industry is in the non-cola segment. IV. INTERNAL ENVIRONMENT A. Corporate Structure PepsiCo owns its corporate headquarters buildings in Purchase, New York. The company is engaged in the snack food, soft drink and juice businesses. Each product category is further divided into North America segmentUS and Canadaand international segment. (PepsiCo 2000 Annual Report) Frito-Lay North America (FLNA) Frito-Lay North America manufactures, markets, sells and distr ...
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  • Case Study Of Pepsi - 1,310 words
    ... er, and create new opportunities for every PepsiCo division. The combined enterprise will rank among the world's five largest consumer product companies. PepsiCo bought $383 million worth of goods and services from minority-owned and women-owned suppliers in the year of 2000. The Women's Business Enterprise National Council named the company among America's Top Corporations for Women's Business Enterprise. PepsiCo minority and women business development programs were rated among the top-10 nationally by the National Minority Supplier Development Council. We were named by Fortune magazine to its list of America's "50 Best Companies for Minorities," by Hispanic magazine to its list of "T ...
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  • Mccarthyism - 1,481 words
    ... nate to sneak by, because La Follette was a popular man. His Democratic foe was to be Professor Howard McMurray. McCarty used his ability to put issues simply, among other things, to beat his opponent by nearly a 2 to 1 ratio. The Senatorial career of Joseph R. McCarthy was on its way. In his first three years as senator, McCarthy was an everyday senator. He was guided by money from lobbyists, and the most interesting of these are stints with Pepsi-Cola and the real estate-prefab home industry. At the time, sugar was strictly rationed. According to Richard Rovere in his book Senator Joe McCarthy, the Allied Molasses Company, sugar supplier for Pepsi, somehow got a hold of a million and a ...
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  • Ppertunities And Challenges Of The Internet - 1,454 words
    Opportunities and Challenges of the Internet In a world of light-speed data transmission, any individual with little training and expertise can make a fortune from the Internet. Many companies, like E-bay or Amazon.com, thrive from business done only through Internet transactions. As computer technology progresses, data transmission becomes faster, and as high level encryption becomes available for public use, the amount of Internet consumers also grows. Technology advances also allow employees to work from home faster and safer. A manager's first challenge is to create a presence on the web. With a phone line, computer, and HyperText Markup Language (HTML) authoring tools, a business can ad ...
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  • Drink Industry - 1,949 words
    When there is industry there is competition. The bigger the player, the harder they can play. The big players always try to consume many of the small competitors. When they do this they can expand their market share. A perfect example of this is the soft drink industry; Pepsi and Coke have always been archrivals. They are always trying to gain market share, by absorbing many smaller beverage companies to appeal to the public. This paper will discuss the history between these two industry giants and how they financially stand at this point, plus how supply and demand effects this industry. Coca Cola was invented by an Atlanta pharmacist John Pemberton in 1886. His bookkeeper, Frank Robinson, ...
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  • Subway - 1,275 words
    Driving to work with my windows down, moon roof open and the thumping sound of Nate Dogs music ringing in my ear, I was having a fine morning. Even though I knew Saturday mornings get busy I figured I would get through it happily. Many people are rude in their own ways and restaurant employees have to learn how to deal with them. As I got ready for work I didnt realize that I would be getting the most awful customer in all of my years working at Subway. I tried giving superior customer care to the middle-aged women but she threw the money at me and took her sandwich and meal and stormed out of the restaurant. Little did I know that my fine day would be a disastrous one. Consumers do not real ...
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  • The Millenium Force - 517 words
    The Millennium Force is located in Sandusky, Ohio at Americas Roller Coaster Park, Cedar Point. Standing at 310 feet tall and traveling at speeds up to 92 mph it is the tallest and fastest roller coaster in the world. It is said to be the first giga-coaster or the first to break the 300 ft tall barrier. The 25 million dollar coaster has a team of 120 workers building it, and will be open to ride May 13, this year Cedar Points opening day. The statistics alone show how amazing the Millennium Force really is. Peaking at 310 feet in the air its longest vertical drop is 300 ft at an angle of 80 degrees, 10 degrees more and it would be a straight drop! Its second hill stands at 169 ft while the t ...
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  • Past Present And Future Of Commercial Art - 705 words
    Commercial art is artwork in a variety of forms created to foster the sale of a product, service, or idea. Commercial art is used in many fields, such as advertising, packaging, publishing, cinema, television, and fashion, textile, interior, and industrial design. Commercial artists use painting, drawing, calligraphy, photography, typography, and most graphic-arts techniques. Their work is often reproduced in print, and many commercial artists are trained in printing techniques. Most commercial artist receives basic training in the background of art before going on to specialize in this field. In this essay we are going over the past, present and future of commercial art. First off we are go ...
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  • Jfk Assasination - 853 words
    The investigation of John Fitzgerald. Kennedys assassination was claimed to be closed with a man caught and charged with his murder. However there are many who have different conspiracy theories about his death and who was involved. On November 23,1963, while driving threw Dallas, Texas, on a speechmaking tour, President Kennedy was shot. Supposedly three shots were fired into the open car, hitting and fatally-wounding the president and seriously wounding John Connoly, Governor of Texas.( Funk and Wagnalls 207) A lone suspect, Lee Harvey Oswald, was arrested and later killed by nightclub owner,(mafia man), Jack Ruby.(Griffith,Internet) Due to the many questions surrounding the presidents dea ...
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  • Advertising Manipulations - 1,127 words
    Advertising is defined in the Websters dictionary as, Announcing or praising in some public medium of communication in order to induce people to buy or use the product. In order for a company to succeed, it is almost necessary for them to advertise their product. Most advertisements are often criticized for encouraging materialistic values and promoting that what one posseses is more important than who one is (Tedlow 4). Advertisers want their ad to stand out so they attempt to do so by using techniques such as humor, ongoing story lines, unexpected dialogue, unusual techniques, attention getting spokespersons, or simply by repeating ads to the extent that it is inevitable for a consumer to ...
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  • Memory - 1,527 words
    Memory is defined as the faculty by which sense impressions and information are retained in the mind and subsequently recalled. A person s capacity to remember and the total store of mentally retained impressions and knowledge also formulate memory. (Webster, 1992) We all possess inside our heads a system for declassifying, storing and retrieving information that exceeds the best computer capacity, flexibility, and speed. Yet the same system is so limited and unreliable that it cannot consistently remember a nine-digit phone number long enough to dial it (Baddeley, 1993). The examination of human behavior reveals that current activities are inescapably linked by memories. General competent ( ...
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