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Free research essays on topics related to: marketing strategy

73 results found, view free essays on page:

  • Broad Range Marketing Strategy
    2,043 words
    Which is the one place where you can satisfy your every need (almost every need) at your price? Be it airline tickets, hotel rooms, rental cars, mortgages, new automobiles, or even long distance calling time. The answer would be Priceline. com. All you have to do is know your need, state your terms, and make your offer. It doesnt get easier than this! Priceline. com was one of the pioneer online companies to traverse the traditional limitations of the Internet and revolutionize online purchasing...
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  • Good Or Service Goods Or Services
    1,836 words
    1. The World Wide Web is a very effective marketing tool for many reasons. It provides companies with an affordable and powerful way to reach people at ant time of day. The World Wide Web has basically four techniques that enable companies to market their products. There are interactive brochures, which range from simple one-page electronic flyers to multimedia presentations. Virtual storefronts take the interactive brochures one step further and allows customers to view and order merchandise. I...
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  • 2 Nd Ed Focus Groups
    1,639 words
    ... one in this project (Craig and Douglas, 2001). International research is often treated a simple extension of a company's domestic activity but researchers must consider cultural factors when designing questionnaires (Zikmund, 2000). 5. 2 Questionnaire The questionnaire must be designed to be clear and concise and avoid any ambiguity (Smith & Fletcher, 2001). Postal surveys using self-administered questionnaires are non-personal, which is the reason why this method of data collection is s...
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  • Metropolitan Areas Market Penetration
    1,043 words
    ... niche. It may be more worthwhile to capitalise on this advantage, re-target it at the right market segment, and turn-up a bigger player in this special market. Cons of Not Developing a Front-Engine Mower By not developing front-engine mowers, SMC will forgo sales opportunities in a large market share with high growth opportunities. There is also a danger that its existing consumers in the non-metropolitan area may change preferences for the perceived more powerful front-engine mowers. Furthe...
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  • Break Even Analysis Wellness Program
    891 words
    ... s potential customers include all businesses that offer their employees some type of medical benefits, are experiencing escalating health care costs, and wish to more effectively manage their costs. Corporate Fitness, however, segments its services for individual organizations. Corporate Fitness will work with senior management to develop mission statements and provide incentive plans, and with employees to design personalized health and fitness programs. The targeted customers are corporate...
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  • Specialty Coffee Coffee Consumption
    1,783 words
    ... in revenue and in brand equity. One of the most significant weaknesses, which may prevent Starbucks from realizing their market potential, is the lack of capital necessary to expand their retail stores to meet the growing demand. In order to achieve the estimated growth of 17 % by 1999, Starbucks must leverage its partnership opportunities to defray the infrastructure costs of developing a substantial number of new markets. The discussion of alternatives to follow considers the potential opp...
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  • Decision Making Child Care
    1,561 words
    The second questionnaire (Child Care, Inc) does not seem to be quite well composed, those who selected the questions seemed to forget that children are more important for people that food, for instance. Questions 2, 5, 9 seem to be a bit too personal, if I were a parent that leaves a child to that type of service, I would be somewhat confused to see those types of questions. Question # 7 also seems to be confusing; certainly a parent would want that, and some of the clients might actually choose...
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  • Wal Mart Competitive Advantage
    1,785 words
    Wal-Mart Competitive Advantage With its 3, 200 stores throughout the United States and more than 200 $ billion of annual sales Wall-Mart takes permanent position atop The Fortune 500. The success of Wall-Mart is first of in the customer oriented marketing policy and excellent services provided. According to Jan Mauldin, formerly director of marketing and community programs for Wal-Mart, While profit is the goal, service is the process (Prism Business Media Inc. , 2006). No one can deny that the ...
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  • E Commerce Competitive Advantages
    1,403 words
    Trends and Forces Paper When we examine e-commerce and its various aspects thoroughly, it is evident that companies will increase the rate at which they adopt new technologies such as faster processors, latest operating systems and application upgrades. With the rapid advancements in technologies that are developing in todays business world, companies are forced to keep up and be able to adapt to the ever-changing environment. In order to stay competitive, companies must be able to utilize the d...
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  • Wal Mart Accounting Practices
    1,655 words
    ... method makes it highly unlikely that the old mistakes will be repeated and it also encourages participants to promote alternative ideas. There is also a so-called Activity Based Management (ABM), which is mostly used by large companies. Its not a secret that traditional management focuses on eliminating unnecessary costs by applying the easiest solution principle. ABM is much different because it deals with a root of the problem instead of trying to lessen the costs; it strives to make works...
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  • Spend More Money Older Generation
    1,361 words
    Gillette is leading worldwide home applicants, such as razor, battery, electronic and manual toothbrush, manufacturing company. On April 14, 1998, the company introduced the world? s first triple blades razor and begun to sell July 1, 1998 in the United States and September in the Western Europe. Since Gillette launched new razor in 1998, the company expected high returns in short-term; however, the result of the new product has been defined yet. SWOT ANALYSIS Key Learning The areas of the inter...
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  • Murphy Brewing Industry
    2,745 words
    The European Brewing Industry Analysis of the Corporate Environment Student Name: Michael Lynch Diploma in Personnel Management, 1999. Subject: The Corporate Environment PEST Analysis The European Brewing Industry Political Environment &# 61623; European Union Poland, Hungary and the Czech Republic will join within five years- these countries have young populations with a desire for all things Western. ING Baring's predicts growth in these economies to average 8 % p. a. over the decade after whi...
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  • Organizational Structure Parking Lots
    3,667 words
    EXECUTIVE SUMMARY Fantasy ROCK will be a small business that provides entertainment and leisure activities. We will sell a variety of foods and beverages. Our menu will contain many dishes. A large appetizer section, Steaks, Chicken, sandwiches, hamburgers, soups and salads will be our specialty. We will sell several types of beer on tap and in bottles. A few micro brews such as Fat Tire Ale, and Honey Brown larger will be kept on tap, as well as the cheaper larger brands such as Budweiser and C...
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  • Worlds Largest Competitive Advantage
    2,020 words
    WHAT MARKETING IS: The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing encapsulates many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create ...
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  • Amount Of Money Millions Of Dollars
    3,647 words
    Sport and Money Everywhere you look you see sport intertwined into everyday life, be it on the television, in your back yard, in schools, universities or in social networks. Nobody can escape the influence of sport, either as a spectator or a participant it s everywhere. But who is to blame for this new era in sports? Is it the sponsors who are pouring millions of dollars into the sports industry that are changing the attitudes of athletes? For professional sports players it is no longer about t...
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  • Spend More Money Money To Buy
    1,353 words
    Gillette is leading worldwide home applicants, such as razor, battery, electronic and manual toothbrush, manufacturing company. On April 14, 1998, the company introduced the world s first triple blades razor and begun to sell July 1, 1998 in the United States and September in the Western Europe. Since Gillette launched new razor in 1998, the company expected high returns in short-term; however, the result of the new product has been defined yet. SWOT ANALYSIS Key Learning The areas of the intern...
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  • Athletic Footwear Anti Dumping
    2,859 words
    I- COMPANY PROFILE 1) Nike's overview Nike Inc. was incorporated in 1968 under the laws of the state of Oregon, USA. The general business activities can be described as follows: design, development, and global marketing of high quality footwear, equipment and accessory products. Nike is the largest seller of athletic footwear and athletic apparel in the world. The Nike swoosh is one of the most recognizable business logos on earth. It is more than a symbol of great brand marketing. Nike has revo...
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  • Gain Market Share Coca Cola Company
    2,323 words
    Pepsi Cola Marketing Mix Pepsi Co. , one of today s leading soft drink companies, has not only revolutionized the soft drink industry with its creative marketing techniques and unforgettable taste, but for years has dominated the snack food and juice industry as well. PepsiCo. is amongst the most successful consumer product companies in the world. The company consists of the Pepsi-Cola which is the world s second largest beverage company, Frito-Lay Company which is the world s largest manufactur...
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  • Monopolistic Competition Tobacco Company
    2,881 words
    LAKSON TOBACCO COMPANY LIMITED Nature and Status of Business Lakson Tobacco Company was incorporated in Pakistan on February 10, 1969 as a public limited company and its shares are quoted on the Karachi and Lahore stock exchanges. The principal activity of the company is the manufacture and sale of cigarettes and tobacco. Operating Results For 1998 - 99 Lakson Tobacco Company has maintained a growth momentum, both in turnover and profits. Sales revenues and profits increased by Rs. 1, 878 Millio...
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  • Jersey Prentice Hall Target Audience
    4,017 words
    Abstract Promotion is a four step process defined as encouragement of the progress, growth, or acceptance of something. The four important steps to promoting a product or idea are: marketing, finding a target audience, advertising, and sales. In the following readings we will discuss more in depth how the four steps tie business together and how target interest surveys are the basis to compiling a consumer profile. From there a target audience can be marketed and a product advertised. The final ...
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73 results found, view free essays on page:

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