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Free research essays on topics related to: marketing strategy

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  • Skin Care Products Generation Y
    564 words
    I propose not a new product but a new marketing strategy. A popular brand associated with Unilever is Pond's. Pond's is a strategic business unit that deals with skin-care products. I propose to begin a marketing campaign that will increase their revenue by as much as 50 % with absolutely no change to the products in their line. The following is a break down on how I plan to do this. Before getting into this miracle marketing strategy we must understand Pond's competition, more specifically, the...
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  • Marketing Strategy Car Industry
    1,432 words
    Society is constantly changing but there are ideas that are embedded into society that still remain. The idea to survive and the idea to become better than your previous are still present. There exist one idea that correlates to a very strong impulse that controls our daily happening and our lives, the idea of selfishness. Everyone does something for something in return. In our present day society, selfishness is more evident when it comes to the matter of greed. Large corporations will put on d...
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  • Indian Market Marketing Strategies
    1,512 words
    The cruise companies targeting Indian customers feel that the cruise market segment in India is now coming of age. Not yet into the number game in terms of passengers, cruise liners have demarcated their market segments and clientele. Realising the competition and the objective, these companies have set their targets towards capturing their own market share in the future The Indian travel industry can be virtually described as a melting pot of possibilities. Modern lifestyle, enhanced economic s...
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  • Company Analysis Of Whirlpool Corporation
    1,095 words
    Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances. The company manufactures in 13 countries and markets products in more than 170 countries under major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Ignis, Laden, Inglis, Brastemp and Consul. Whirlpool Corporation is also the principal supplier to Sears, Roebuck and Co. of many major home appliances marketed under the Kenmore brand name. Internal environment is critical: operatio...
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  • Starbucks Corporation Coffee Beans
    1,405 words
    De Wit and Meyer (1998) refer to market tendency towards homogeneous variety and tighter international linkages as globalization. The need for global strategy is outlined by the fact that companies are subject to global forces and consumer demands. As a consequence, firms are faced with a challenge of modifying their existent strategies to gain and sustain their competitive advantage in a rapidly changing environment. A well-designed global strategy can help a firm to gain a competitive advantag...
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  • Joint Venture Trade Show
    2,032 words
    ... here there are only few competitors present in the show and the companys brand name or products has been well known by the customers, they do not necessarily need to conduct very intensive marketing activities, a simple method of marketing activities, i. e. Hand out company brochure, is competent enough to win the battle as well as cutting down their cost. Once the company has ended their exhibition, they will generally measure how well the outcome achieved from trade show by conducting vari...
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  • Marketing Mix Target Market
    559 words
    Marketing strategy is integrated with the marketing program, or marketing mix. The marketing mix traditionally includes variables such as price, product, promotion, and place. For this reason, the marketing mix deals more with implementation, and is not defined specifically as part of marketing strategy. Marketing mix is frequently used in combination with strategy to help marketing managers promote their product and / or service and it provides a useful framework for decision-making. The custom...
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  • Japan Global Competitive Marketing Strategy
    1,458 words
    Japan's Global Competitive Marketing Strategy It takes more and more to successfully compete in the modern age. The prosperous company or even the state of the world is now determined not only by the high quality services or goods but rather by how efficiently does the enterprise sell and distribute them. The particular success and rapid growth of the Japanese economy is partially explained by well-defined marketing strategy of Japanese companies, which are present in the global market. In this ...
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  • Hocking Hills State Park
    469 words
    Hocking Hills State Park Hocking Hills State Park is one of the most beautiful national parks in Ohio. It is the place of rugged cliffs, undisturbed forests, and mysterious gorges. It is the synonym to adventure and wildlife. Hocking Hills State Park is the first place on the list to visit (Naturalist Programs & Special Events, 2007). It proposes plenty of activities to promote itself. Park authorities propose a number of naturalist programs and special events. Hocking Hills Tourism Associations...
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  • Market Segmentation Marketing Strategy
    707 words
    Marketing Background In order for the new Bev Cos beverage to gain a commercial appeal, it is very important for the brand team to understand the basics of segmentation technique. In modern economy, various psychological and demographic factors play much larger role, in shaping up the commercial market, than what they used to, even as recent as 20 years ago. This is because our society is becoming increasingly multicultural, with the basic needs of its members being increasingly satisfied. The p...
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  • Potential Customers Marketing Strategy
    1,320 words
    Sirius Marketing Plan Situation Analysis Sirius Satellite Radio, Inc. is one of the major players on the U. S. and Canada satellite radio market, with its headquarters in New York City. Sirius Satellite Radio, Inc. was officially launched on July 1, 2002. Currently provides its customers 69 music channels and 65 channels of news, sports, and entertainment. Sirius Satellites music channels are broadcasted 24 / 7, commercial-free. Some channels are included in the Dish Network satellite television...
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  • Matter Of Time Remain Competitive
    1,605 words
    Global Strategic Management Handspring was founded 1998 by three former Palm Computing executives: Jeff Hawkins, Donna Dubinsky and Ed Colligan. These three individuals have an extensive experience in the field of designing PDAs (Personal Digital Assistant) because they were the key players in Palm Corporation, being responsible for designing and marketing its main line product Palm Pilot. There was a continually growing demand for such devices in 1992 1998, yet with cellular phones becoming mor...
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  • Marketing Objectives Marketing Strategy
    756 words
    Strategy is often considered to be a game plan devised to manage and run a business systematically and successfully. The implementation and management of this process can be helped considerably by the development of a strategic roadmap, and a key to the success of putting strategy into action is to be able to quantify the analysis of each step taken. If you have multiple objectives, make sure they are consistent and not in conflict with each other. Also, be sure that the remainder of your market...
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  • Mass Customization Mass Marketing
    1,648 words
    I. Introduction 1. The difference in marketing strategies: a. the traditional approach of mass marketing; b. the new trend towards micro marketing. II. Main Part 1. The impact and the implementation of the new tendency in marketing: a. the impact on the economy; b. the impact on media providers; c. mass customization; d. advertising on the Web, niche publications; e. permission marketing. III. Conclusion 1. The future of niche marketing. Marketing Strategy Everything is binding in the world. Wit...
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  • Selling Luxury Items Wal Mart
    712 words
    Long-Term Financing Decision for Wal-Mart Wal-Marts main goal is to increase its profits, just as it is a goal of every commercial enterprise. The strategy it employs to reach this goal is continuous expansion at the expense of pushing smaller retailers out of business. What enables Company to offer very low prices is its dependency on low quality Chinese products. I my opinion, this strategy is appropriate at present time. The Wal-Marts rapid growth is the best proof of that. The demographic dy...
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  • Amount Of Money Point Of Sale
    3,230 words
    Introduction? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Page 3 Sources of knowledge? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Page 4 Competition and influences on the company and its products? ? ? ? ? Page 4 The elements of the marketing mix? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ...
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  • One Of The First Market Segments
    1,792 words
    Market Market Segmentation Market Segmentation Market segmentation is the division of a market into distinct groups of buyers who might require different products or marketing mixes (Kotler et al, 1994). It is the division of a heterogeneous market consisting of buyers with different needs and wants, into homogeneous segments of buyers with similar needs and wants. Therefore, the segments are heterogeneous between (ie. all the segments are different, eg. one segment all males, one segment all fe...
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  • Athletic Footwear Brand Recognition
    2,257 words
    Introduction For my strategic sports marketing project, I decided to report on the sports marketing activities of a particular corporation. I specifically wanted to report on the marketing operations of a rather diverse company; one that offers more than one product line for more than one sport. Oakley, Inc. is a company that offers several different products for a wide range of sports. I will now briefly describe the company and its operations, as well as its primary sports marketing goals and ...
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  • Artificial Intelligence Marketing Strategy
    954 words
    INTRODUCTION The Japanese have again burst into the technology industry with the introduction of their newest product, Aibo, the robotic pet dog. Aibo is a Japanese word short for companion, and it also stands for Artificial Intelligence Robot. This creature is able to navigate its environment and respond to changes. This highly innovative idea began back in 1994 when Toshi T. Doi, Sony Corporations lead engineer, enlisted an artificial intelligence expert named Masarhiro Fujita to formulate a r...
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  • P 038 G Peanut Butter
    4,233 words
    Company Introduction One does not need to look far to witness a variety of contributions to our everyday lives from the talented scientists and researchers, past and present, at Proctor &# 038; Gamble (P&# 038; G). At least one P&# 038; G product can be found in virtually every home in the United States, and the Companys products are in 140 countries worldwide. P&# 038; G credits its success in product innovation to deeply understanding consumer needs and desires then bringing these to life thro...
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