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Free research essays on topics related to: marketing

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  • Marketing Paper On Burger King - 332 words
    TWO COMPETITIVE TOOLS THAT I FEEL WOULD HELP BURGER KING ARE QUALITY AND VARIETY. WE ARE ALL FAMILIAR WITH THEIR PRODUCTS THEREFORE, WE ALL SHOULD AGREE THAT SOMETIMES THE FOOD SEEMS LIKE IT HAS BEEN SITTING ON THE SHELF A WHILE. ALSO, THEY SHOULD INCORPORATE MORE VARIETY INTO THEIR MENU. BURGER KING, (ALONG WITH ALL THE OTHER FAST FOOD RESTAURANTS) HAS SUCH A LIMITED VARIETY OF ITEMS TO CHOSE FROM. SPECIAL ITEM SALE DAYS , AND GIFT DAYS ARE SOME PROMOTIONAL TOOLS THEY SHOULD CONSIDER AS WELL. MCDONALDS HAS SALE DAYS, SO WHY SHOULDNT THEY HAVE THEM AS WELL? MAYBE EVEN GIVE AWAY SOME TOY OR SOMETHING ON GIFT DAY. IF I WERE TO DEVELOP A MARKET RESEARCH PROJECT FOR THIS SINEARIO , IT WOULD GO A ...
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  • Marketing Cyberlaw - 1,821 words
    Marketers must confront many legal issues in todays society in order to create a successful business. Many marketing elements are within their control however they must also deal with the competitions marketing strategies or new technologies. Marketers are quickly leaving their television, print, and radio ads to the way of the future, the Internet. Businesses local, regional, and national have quickly embraced the Internet as an inexpensive means of advertising to reach a larger target audience. The Internet has become the one of the most effective ways advertise, and sell goods and services. The Internet can simply be defined as a network of networks which produces a new medium of worldwid ...
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  • How Diversified Are Marketing Journals - 585 words
    In Search of Diversity: The Record of Major Marketing Journals, from the Journal of Marketing Research {February 1999}. The title of this article is: In Search of Diversity: The Record of Major Marketing Journals, from the Journal of Marketing Research {February 1999}. The article described how three authors analyze the publications of four Marketing journals, and how they relate to each other against their mission statement. According to the article, a study analyzes the publications of four major marketing journals on the way they relate to each other based on their mission statement. One finding that these authors found out was that the Journals that claim to be diverse, failed to be as d ...
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  • Marketing Interview - 1,740 words
    Many small businesses dont realize how important their company image really is. The following is a formula for low cost marketing for a small business to create or better their image. To find this formula I interviewed Evan Paull, the owner of a small sign making company based in Annapolis Maryland called Independent Sign Consortium or ISC. ISC was started in 1996 and has had a steady growth ever since. I also interviewed Allison Green, the marketing director of Revisions, Revisions is based in Baltimore Maryland and is a non-profit organization dedicated to helping the mentally ill. Many small companies believe that a corporate or company image develops all on its own. Therefore, they belie ...
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  • Marketing Is Marketing - 1,102 words
    "Marketing is marketing, irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries, perhaps the differences are in fact more marked? Intends to spark some discussion pertaining to the extent to which marketers can safely generalize when discussing the nature and characteristics of marketing. Are we correct in offering students and in-company training program g ...
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  • Marketing Is Marketing - 1,074 words
    ... practitioners (Dibb and Simkin, 1997). Servicing marketing added the additional "3Ps" of people, process and physical evidence [2]. For industrial marketing, it is generalized in most introductory marketing texts that the core "4Ps" hold firm. Compared with most consumer goods, however, there is a much stronger customer service aspect to the product proposition: technical advice before a sale, ongoing customer support and after market operations. Marketing channels are often shorter, with much use of dealer networks or direct marketing. The sales force is central to the promotional mix, sales promotion is heavily deployed, trade shows and direct marketing are popular, and advertising te ...
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  • Marketing Plan - 1,625 words
    Marketing plan for ice dreams, an icecream shop Ice Dreams will sell shave ice as its primary product in addition to soft drinks and frosty Latin drinks called licuados. Shave ice is the hottest new dessert since frozen yogurt! Shave ice is heating up rapidly and shows no sign of cooling (Crystal Fresh, Inc., 1995). Shave ice has been around for many years, beginning in Asia, then becoming popular in Hawaii. People would shave ice by hand, creating a cold, flaky snow. Then they'd top it with fruit juices to create a refreshing treat. Something this good couldn't remain a secret. In recent years, the taste for shave ice has spread all over the world. Shave ice is much different than a sno-con ...
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  • Marketing Plan - 1,414 words
    ... . Research in San Diego, California revealed that shave ice is sold along with other products. Several businesses in Mission Bay sold shave ice with prices ranging from $1.79 (small), $1.99 (medium) and $2.39 (large). In terms of licuados, prices were $2.79 (regular) and $3.15 (large). Research conducted in Honolulu, Hawaii, showed that in some locations, shave ice sold as high as $5.00 for a regular size. However, the majority of sno-cones were sold by the flavor and not necessarily by the size. For example, one flavor was $1.79, two flavors were $2.29, and three flavors sold for $2.79. The shave ice industry in El Centro, California currently has no key players since no other business ...
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  • Marketing Management Strategy Of An Sme - 2,607 words
    Investigating and Measuring the Effect Of The Firms Recent Implementation of a Marketing Management Strategy And Relating The Concepts and Thinking Behind This Orientation to Theory. Applying Marketing Management Theory To Produce Recommendations For Future Business Success and Development. "Marketing ideas have made singularly little penetration into the centres of influence of the construction industry. To some extent this follows from the character of the industry as an agglomeration of service organisations, not without structural relationship to one another, but serving a clientele from which individuals seek service very infrequently." (Jepson & Nicholson, 1972: p.1) Although times hav ...
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  • Complete Philip Morris Marketing Analysis - 5,173 words
    ... or substitutes that would provide a healthier alternative. Philip Morris was the first company to take a step in the right direction by introducing Marlboro. The filtered cigarettes were believed to be healthier and reduce the chance of developing cancer. Since then, more companies have introduced their own version of a healthier cigarette. Tobacco companies introduced such innovations as light and ultra light cigarettes. Light cigarettes are made with less tar; ultra lights have almost no tar in them. The concept of light cigarettes opens up the field of opportunity for smokers. They can now be more health conscious when choosing a cigarette, but light cigarettes can still cause cancer. ...
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  • Innovations In Behavioral Marketing And - 3,043 words
    Innovations in Behavioral Marketing and Preface1 . Benefits of Electronic Marketing III. Segmenting your Internet Market II. Customer Adaptation to E-Commerce Websites An online marketing channel is one that a person can reach via computer and modem. A modem connects a computer to a telephone line so that the computer user can reach various online information services. There are two types of online channels: Various companies have set up online information and marketing services that can be accessed by those who have signed up for the service and pay a monthly fee. The best-known online services are: CompuServe, America Online, and Prodigy, with more than 3,200,000, 3,000,000, and 1,600,000 ...
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  • Marketing Strategy For Pricelinecom - 2,009 words
    Which is the one place where you can satisfy your every need (almost every need) at your price? Be it airline tickets, hotel rooms, rental cars, mortgages, new automobiles, or even long distance calling time. The answer would be Priceline.com. All you have to do is know your need, state your terms, and make your offer. It doesnt get easier than this! Priceline.com was one of the pioneer online companies to traverse the traditional limitations of the Internet and revolutionize online purchasing. Its strategy letting the consumer name his/her price, and matching it with a seller who is willing to fill the demand at that price and those conditions, there by providing the required service the c ...
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  • Marketing Strategy For Pricelinecom - 2,060 words
    ... services, multiple dealers may contact the customer in response to the customer's inquiry to the Internet service. By contrast, Priceline.com's new car sales service does not reveal the identity of the customer to the auto dealer until the dealer has accepted the customer's offer. Furthermore, in contrast to other Internet car sales services, dealers are not currently required to pay a participation fee to review offers from the Priceline.com service. Priceline.com has recently launched a Name Your Own Price service for international and domestic long distance calls. The company allows consumers to name their own price for phone-to-phone international and domestic long distance calls. P ...
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  • Marketing Paper - 1,805 words
    1. The World Wide Web is a very effective marketing tool for many reasons. It provides companies with an affordable and powerful way to reach people at ant time of day. The World Wide Web has basically four techniques that enable companies to market their products. There are interactive brochures, which range from simple one-page electronic flyers to multimedia presentations. Virtual storefronts take the interactive brochures one step further and allows customers to view and order merchandise. Information clearinghouses provide in depth product information where consumers can ask questions and get online answers. The customer service tool allows consumers to order catalogs and refer to lists ...
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  • Marketing - 1,415 words
    The media affects everyone in one way or another. Some affects are strong and some are weak, but its always there. Nobody can get away from the media, there are too many forms of it hidden in many different disguises. It can come in the the form of television, radio, newspapers, magazines, movies, posters, billboards, There is no hiding from it, but its not always a bad thing that media is so accessible either. It does have a positive side; T.V. shows can help a person learn a language faster, newspapers inform people of whats going on, radios and movies provide a lot of entertaintment. But, they also take up a lot of time-too That is not the only problem though, many of the ideas expressed ...
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  • Marketing Case Study - 482 words
    1. EVALUATE THE PRESENT MARKETING STRATEGIES: Currently, OKeefes owner Manuel Gray has successfully established a market segment with the ice hockey players. However, he wishes to diversify his operation with the introduction of public skating, much like the format of rollerskating rinks. He has tried to implement these skating sessions with little success. He has the most success with Saturday and Sunday sessions. Attendance drops during warmer months however. The 200 he gets in the winter turns into about half that in the summer. The Friday and Saturday sessions turn into a kid-sitting session whereas many of the patrons are 8-12 year olds that are dropped off by their parents. Manuel wish ...
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  • Proposed Marketing Plan For Amazoncom - 5,154 words
    ... g destination to find anything. Currently there are only a few types of products available, books, music, toys, electronics, movies, and home improvement items. Branching into other areas such as automotive, apparel, jewelry, office equipment, and recreational merchandise, to name a few, is necessary to achieve Amazon.com's goal of providing every type of product. Even though someone may want to buy a pack of gum online, Amazon.com needs to decide on boundaries for its product lines to prevent unprofitable maintenance of merchandise rarely purchased online. The harder an item is to find in the real world, the more profitable it would be to sell that product online. The following chart sh ...
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  • Marketing In Mcdonalds - 738 words
    Welcome to McDonalds what can I get for you today? Does that famous saying sound familiar to you? Do you ever wonder why you keep going back to McDonalds week after week? Its because of their marketing and advertising. McDonalds image is more than just food; its a place for families. McDonalds has over 9,500 restaurants in 45 countries. Their marketing budget has never been matched by any other single brand name. McDonalds spends more than $800 million dollars every year on marketing and promotion. In 1987 McDonalds began a major advertising campaign; which aimed to neutralize the junk food misconceptions about McDonalds good food. This marketing idea did not go far because newspapers starte ...
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  • Marketing Plan - 331 words
    This section explains the seven-year marketing and product objectives for the town of Berks, Pennsylvania and the target markets and points of difference. Berks' marketing intent is to take full advantage of its growth potential. This will be accomplished by building stronger relationships with sources both within and outside of the community. These are detailed in the four areas below:  Current Markets. Current markets will be expanded by promoting the goods and services offered by local merchants in an attempt to create a new level of awareness. The residents of Berks need to be reassured that they are raising their families in an environment that offers a high quality of life and ...
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