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Example research essay topic: Delta Airlines Mcdonnell Douglas - 1,377 words

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... of this route, with Corporate Airlines owning 14. 448 % and Northwest picking up the rest. Delta uses the MD- 88 and Boeing 757 on this route compared to Corporate Airlines in which they use the J 31 a much smaller aircraft. The 757 is a relatively has a relatively young fleet age, which an average of 9. 6 years, making it a good short haul carrier for the amount of traffic the Delta moves into the area. Delta Airlines carries around 149, 000 passengers into Nashville each quarter compared to Corporate Airlines 25, 400 passengers. These passengers produce $ 33, 060, 900 in revenues each quarter, with the average fare costing the passenger 221 dollars.

This is almost double Corporate Airlines price of 109 dollars. Delta can do this because of the type of aircraft that they fly there and the name backing the airline; however, this might change in the future causing Delta to lower its prices. Cincinnati is a short medium haul route out of Atlanta, GA, with an Average Haul of 390 miles. This route is usually non-stop, however it is possible for it to have one stop on the way to Cincinnati.

Delta Airlines offers twelve flights out of Atlanta to Cincinnati on a day-to-day base. Medium to large size aircraft are used on this route by Delta to accommodate the number of passengers that travel on this route. The Boeing 767, 727, and the McDonnell Douglas MD- 88 are all utilized on this route. Delta owns 99. 346 % of the Market Share for this route, with Continental Express, Trans World Airlines, and United Airlines sharing the rest. Delta carries 197, 500 passengers on this route each quarter, with total revenue of $ 42, 502, 000.

Deltas competition at this time only flies a couple of flights into Cincinnati each quarter, and has little effect on its business. The Cincinnati Airport is centrally located around the city, with easy access in and out. The Airport itself has three terminals and three concourses that provide easy loading and unloading of aircraft. A well designed airport is always a consideration when deciding what routes to fly. (web) The route out of Atlanta, GA to Daytona Beach, FL, is another short to medium haul route for Delta Airlines.

This route has an Average non-stop haul distance of 367 miles, with an average time of 1 hour and 15 mins. The Daytona Beach area has a small population, with most of the air travel coming from tourist and college students traveling back and forth. Tourism is best during the spring months, with the Daytona 500 and Bike Week happening during this time. The McDonnell Douglas MD- 88 is the preferred aircraft on this route for Delta Airlines, with a load carrying capacity of 142 passengers. (web) This is a good choice of aircraft for this route because of the length of flight, however the Boeing 737, might be another alternative. Delta Airlines owns 67. 146 % of the Market share for this route; However, ASA controls the other 32. 854 %, which is a Delta Connection carrier.

This provides Delta Airlines 100 % control on this route, which gives them flexibility. 32, 700 passengers are carried each quarter on this route producing $ 3, 907, 700 in revenues during this time. ASA carries 16, 000 passengers into the area each quarter, producing $ 2, 360, 000 in revenues. Delta charges an average fare of $ 123. 01 per seat, which is a reasonable amount for the location. Route # 8: Fort Wayne Int.

Fort Wayne Fort Wayne Int. is a medium haul route from Deltas Atlanta based Hub, with a non-stop Average Haul distance of 763 miles. This route is control by Atlantic Southeast Airlines, which is a Delta connection carrier. Delta has 100 % of the market share on this route when counting ASA, which they have control of. Delta flies its CRJ aircraft on the Fort Wayne route, which completes the distance in 1 hour 30 mins with no stops.

This is a good choice of aircraft, because Deltas fleet of CRJs are only 2. 6 years old on an average. This allows for extremely good reliability and efficiency. Three flights are completed each day, with 26, 100 passengers carried each quarter, producing $ 5, 423, 600 in revenues during this time. Portland, ME is considered a medium haul route out of ATL, GA with a non-stop Average Haul distance of 1053 miles. This route has an average airtime around 2 hours 35 mins, which is double the time compared to the routes already discussed. Delta Airlines only offers two flights a day out of Atlanta to Portland, one at 1: 50 pm and one that departs at 8: 05 pm.

Even with only two flights a day Delta still holds 93. 671 % of the Market share on the route. The rest is divided between Northwest Airlines (1. 013 %), United Airlines (. 759 %), and US Airways with (4. 557 %) of the Market Share. Although, Delta Airlines still holds a large percentage compared to its competition, this is the first route where Delta has to compete with other Major carriers. Delta Airlines flies 37, 000 passengers on this route every quarter, bringing in $ 6, 608, 200 in revenues. Delta charges an Average fare of $ 184. 35 on this route, which is still slightly higher then the competition but comparable. Delta Airlines plane of choice on this route is the McDonnell Douglas MD- 88, which seats 142 passengers.

As mentioned before this aircraft is fairly young in Deltas fleet, which is why this aircraft is a good choice for this medium haul route. The comparable Boeing 737 has an older average fleet age and therefore making it less efficient, and should only be used when necessary on this route. Market # 10: Peterson Field, Colorado Springs, CO Route # 10 is from Atlanta, GA to Peterson Field, CO, which is another medium haul route with an Average Haul distance of 1219 miles. This route is comparable to the last route, with only two flights departing each day. The first flight departs at 11: 50 am, followed by the second at 7: 40 pm. These flights have an average flight time of 3 hours 15 mins, making scheduling important.

Delta Airlines holds 68. 453 % of the Market Share on this route, followed by United Airlines with 16. 386 %. The rest is divided between Trans World Airlines, Northwest Airlines, and America west Airlines. Possessing 68 % of the Market Share Delta Airlines carries 44, 700 passengers, which produce $ 8, 707, 600 in revenues each quarter. Delta carries it passengers to Colorado on the Boeing 727 which can transport 157 individuals. Most of the business to Colorado is due to tourism, and the near by Air force Academy. During the winter months Colorado Springs is a haven for skiers, while the summer months cater to the outdoor enthusiasts.

This report outlined some of the most important factors in determining how a route is doing. When gathering an overview of the ten routes that were studied in this report, it was noticed that Delta Airlines dominated the routes that flew out of its major hub in Atlanta. It was seen in this report that with an increase in distance, also came an increase in major carrier competition. Delta Airlines utilizes their aircraft very well, by providing good frequency on its routes, however, it needs to be watchful that a new competitor doesnt come in with a lower price to the passenger.

The Birmingham route might be one of these routes that Delta Airlines will have to watch in the near future. Bibliography: Works Cited Birmingham Background Birmingham Visitors Bureau Homepage. 2000 Online. Internet. Available web 10 Nov. 2000 Cincinnati Int.

Airport Cincinnati Int. Airport Homepage. 2000. Online. Internet. Available web 8 Nov. 2000 Commercial Aircraft Boeing Homepage. 2000 Online. Internet.

Available web 10 Nov. 2000 Gale Research Inc. Columbia. Cities of the United States 1987: 383. Second Ed.

Detroit, Mich: Gale Research Inc, 1998 Investor Relations. Delta Airlines Homepage. 2000 Online. Internet. Available web 28 Oct. 2000 Flight Information. Oag Homepage. 2000 Online. Internet.

Available web 8 Nov. 2000


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