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... leges and universities and one member independent state college fund. These awards mark the AT&T Foundation's second consecutive year of support through this program, with a total of $ 494, 000 in contributions now reaching 48 colleges in 11 states. According to the BSR Education Fund's Global Business Responsibility Resource Center, research shows that a company's role in its community is a factor in increasing profitability, promoting company image, reducing costs and elevating employee morale and customer loyalty. For example, a 1997 Walker Information survey found that employees involved in community activities were 30 percent more likely to want to continue working for a company and to help it succeed. UPS: Delivering Support to Communities For United Parcel Service (UPS), community involvement has been a natural part of the company culture since its earliest days and is institutionalized as part of the company's charter.
UPS's Community Internship Program (CIP) was created to support the belief that good corporate leaders are born out of good community leaders. Initiated in 1968, CIP has had participation from more than 1, 100 senior UPS managers. The four-week program takes managers out of their normal routine and exposes them to situations they would rarely encounter in their everyday lives or learn about in a classroom, says Fred Fernandez, corporate director, community relations. Managers are sent to one of four U.
S. locations run by either a nonprofit agency or a church. Typical activities include serving meals to the homeless, aiding migrant farm workers in building temporary houses and schools and helping teachers manage a classroom of children in a Head Start program. Says Lea Soupata, senior vice president, human resources, "Many companies promote community in-volvement and give paid time off to employees who wish to volunteer during business hours, but the UPS Community Internship Program stands alone in its depth and breadth.
CIP simply creates a better person and a better manager. " Volunteerism is a critical element of UPS's culture, with more than 35, 000 U. S. employees and their families volunteering annually at local nonprofit agencies. Because UPS serves every community in the country, no matter how small, volunteer efforts are administered through coordinators in each geographic district through the UPS Neighbor to Neighbor program. All efforts are entered into a nationwide database that soon will be available for employees to search and replicate. "UPS is in a unique position because of our broad reach into communities around the country, " explains Soupata. "We see what makes communities work, up close and personal. We are those communities. " For this reason, The UPS Foundation makes it a priority to take many of its funding recommendations directly from employees.
For example, this year The Foundation began awarding Community Investment grants to local employee-identified organizations. Through this program, collectively, employees must show evidence of a minimum of 120 hours of volunteering to each organization that receives funding. "We want to match our financial resources with our human resources, " says Soupata. In 1995, Microsoft partnered with the College Fund (formerly known as the UNCF) to devise a way to provide computer and Internet access to a diverse population. The Equal Access Program was established by 1997, and within the past two years, the program has collected over a quarter million dollars in donations. Microsoft is currently working with Compaq and Dell Computer in reaching its overall goal. The money raised through this program helps increase diversity among the IT workforce, and also helps skilled workers meet the growing demands of the competitive industry.
In addition, these funds provide for computer labs, training, software, and hardware for such nonprofit organizations as the College Fund (UNCF) and the Big Brothers and Big Sisters of America. Through this initiative, Microsoft hopes to level the playing field and provide opportunities to implement technology in everyone's professional, educational, and personal lives. Campbell soup foundation awards $ 300, 000 for Camden youth On June 16, 1999, the Campbell Soup Foundation awarded a grant of $ 300, 000 to 22 non-profit organizations that offer summer activities in the arts, education, employment and recreation for approximately 10, 000 Camden youth. The check was presented at the Rutgers-Camden Center for the Arts, one of the beneficiaries of the grant, where the Foundation held a festive carnival for 100 kids and celebrated the 25 th year of its Summer Program. This donation brings the total funding for the Summer Program to more than $ 3. 8 million. The programs that benefit from Foundation grants are diverse - from the artistic to the entrepreneurial, " said Jerry Buckley, Chairman of the Campbell Soup Foundation, "but they all have one thing in common: they all benefit Camden's children, teaching them more about themselves and the world around them.
The Campbell Soup Foundation is proud to play a role in making this summer brighter for these kids. " The Campbell Soup Foundation is the philanthropic arm of the Campbell Soup Company. The Foundation supports non-profit organizations that make a difference in the lives of people in the company's hometown of Camden, NJ and in communities where the company has operations. Last year the Foundation donated approximately $ 1. 4 million to non-profit organizations in the city of Camden. For nearly 25 years, H. B. Fuller and its employees have been committed to responding to social needs in their communities, and to meeting them in new and innovative ways.
The company sets aside 2 percent of global pretax earnings each year to invest in communities, which it does in creative ways that positively impact the communities in which the company does business. H. B. Fuller follows two key principles in executing its community affairs initiatives. First, the company recognizes that community affairs is not a static program, but a dynamic process of constant change, adapting to both changing community and corporate needs.
Second, the company strives to integrate employee volunteerism with corporate giving; employee guidance brings a high level of integrity to corporate philanthropy. As corporations continue to globalize operations, the business value associated with being a good corporate citizen has increased. Mounting shareholder pressure has led companies to adopt business practices that promote socially responsible initiatives around the world. Corporate champions of these efforts realize enhanced brand image, which in turn can increase shareholder loyalty and improve the bottom line. Recently, human rights abuses have emerged as an international concern, eliciting public demand for action. Corporations have responded by not only ensuring company compliance, but by participating in activities that promote human rights in developing countries.
One of the best known corporate supporters of international human rights is Starbucks Coffee Company. The Seattle-based organization is accustomed to conducting business internationally, operating more than 2, 100 retail outlets in North America, the United Kingdom, the Pacific Rim and the Middle East. In addition, Starbucks's major suppliers are located in the coffee-rich regions of Latin America, Africa, and Southeast Asia. In 1991, Starbucks made a long-term commitment to promoting human rights through its partnership with CARE, an international relief organization. Community development projects in Kenya, Indonesia, and Guatemala, countries from which Starbucks imports its coffee beans, are aimed at improving the lives of coffee workers and their families. Current projects include education and literacy programs, rural community development, and preservation of national parklands.
Starbucks is the largest annual North American corporate contributor to CARE, donating and helping to raise over $ 1. 2 million, benefiting an estimated 2. 6 million people. In 1996, Starbucks took its human rights efforts one step further, becoming the first US agricultural commodity company to adopt a human rights corporate statement. Known as the "Framework for a Code of Conduct, " this mission asserts Starbucks's commitment to preventing forced labor and child labor, and supporting freedom of association. Starbucks's reputation as a human rights advocate is one of its most valuable assets, strengthening brand image, influencing consumer purchasing decisions, and impacting the bottom line. As the public continues to focus upon and expose human rights abuses, and as U.
S. companies continue to expand their presence globally, it is expected that more corporations will become involved in initiatives to improve human rights. Promoting human rights is just one way that companies can effect change while building a reputable brand image that is valued by shareholders. Natura Cosmetics, Based in Brazil, is recognized as a leader in corporate social responsibility in Latin America for its commitment to the communities in which it operates, for creating an empowering workplace, and for its support of human rights issues locally. The company's mission statement details its dedication to promoting "well being / being well" through its cosmetics business, and Natura has a separate department specifically charged with creating, identifying, and developing social responsibility programs. The company has a focus on creating partnerships with schools, government organizations, and non-profits to enhance the quality of children's lives and the public education systems in the regions in which it operates.
For example, the company has formed a partnership with the Abrinq Foundation for Child's Rights that entails (1) mobilizing its network of consultants and suppliers who spend volunteer time to design, produce and sell products the sale of which the partnership child labor program. (2) including an anti-child labor clause in its supplier agreements. (3) placing a child-friendly seal on its products. (4) advocating with other companies around issues such as the Brazilian Child and Adolescent Bill of Rights. Natura's employees, suppliers, and consultants are provided with opportunities to perform volunteer community service, and the company makes its facilities, management expertise, and administrative capabilities available to numerous non-profit organizations. The company also demonstrates its commitment to environmental sustainability through its use of refillable packaging. Today, it appears as if there are more problems on a macro scale than ever before. Therefore, social responsibility by organizational entities is more important than ever. Governments are relied upon to allocate tax money to the well being of society.
For example, lifestyles of the mentally ill and homeless could be improved. Perhaps there is absolutely no way the government can do enough. Hence, organizations need to contribute. However, in doing this, the very important issue of public relations is improved. In addition, the company gains enormous tax benefits. I still believe that more incentives are needed for corporations to help improve the future holistic entity of the earth.
The overall issues at stake are the environment and the human quality of life now, and in future generations. Perhaps the greatest incentive to participate in social good is social good itself. Bibliography:
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Research essay sample on Human Rights Abuses Campbell Soup
