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The main objective of Motorola is to create shareholder value by continuing to be the world's premier electronic and communications equipment company from a creative, strategic and financial standpoint. Motorola supports its objectives with a set of core values. To anticipate and exceed the needs of its customers. To provide an environment for growth for the individual dedicated to professionalism and creativeness focused on technical accomplishment directed towards the needs of Motorola business units. Motorola started with, founding the company by Paul V.
Galvin. Paul and his brother Joseph E. Galvin purchased the battery eliminator, business from Stewart storage battery Company, which makes battery eliminator, used to operate radios using household Current. 'Galvin Manufacturing company', the first Name of the Motorola, was incorporated in 1928. Company started with 5 employees and has grown gradually. It expanded its business into automobile industry, by introducing auto radios. Auto radios were sold to independent auto distributors and automotive dealers.
As entering into auto Industry, Paul V. Galvin coined the word 'MOTOROLA' linking motion and radio. Rapidly the Company's share of auto radio has grown auto radio Industry. After Daniel E. Noble, joined Motorola as director of research, a pioneer in FM radio Communications and semiconductor technology, The communication division of Motorola, was established, Motorola developed the first hand-held two-way radio for the U. S.
Army Signal Corps. Motorola played a significant role in world war-II with its radio and communications equipments "walkie-talkie" and handle-talkie. The first public stock was offered to the employees in 1947. Company's name was Changed to Motorola and established savings and funds for employees. in 1948 Motorola entered into the television business, More than 100, 000 of these TV sets are sold in one year, catapulting Motorola into fourth place in the television industry.
Motorola began to supply auto radios to Ford and Chrysler plants for installation in their automobiles. It introduced dispatcher, by taking advantage of expanded allocation of radio frequencies. Aggressive marketing and a reputation for reliable equipment earned Motorola a leading role in the industry. Daniel E. Noble launched a Motorola research and development facility in Phoenix, Arizona. By anticipating the enormous potential of the newly invented transistor, he helped Motorola became one of the world's largest manufacturers of semiconductors.
In 1950 Net Sales of Motorola were $ 177, 104, 669 and number of Employees of the company was 9, 325. In the year 1952, , Motorola's first color television was short of success because of technical problems, a high price tag, and the failure of broadcasters to offer an adequate amount of color programming. The product was withdrawn from the market in 1956. Motorola adopted a new corporate logo, the "batwing" M. in 1956, A new radio communications product - a small radio receiver called a pager delivers a radio message selectively to a particular individual carrying the device. Hospitals were among the first to use pagers.
The new corporate headquarters of Motorola opened in Franklin Park, Illinois in 1959. Motorola introduced the "Motrac", Its low power consumption allows the radio to be used without running the car engine. Although the "Motrac" radio cost was twice as much as previous models, it became a run away best seller. The shirt-pocket size X 11 portable was Motorola's first all-transistor radio.
Motorola was the first company, to use epitaxial method to mass-produce semiconductors. It used low cost techniques in making silicon rectifiers, used in automobile alternators, In place of auto generator. The Automotive Products Division began producing Alternators, inaugurating the company's role as a supplier of "under the hood" electronics. Motorola transponder, which provides a radio link covering 54 million miles range. Motorola in a joint venture with National Video, developed the first rectangular picture tube for color TVs. Motorola In a joint program with Ford and RCA, designed and made 8 -track tape players for auto industry.
Domestic and foreign auto manufacturers soon became customers for tape players. They became the Automotive Product Division's second major product lines. As the cost of semiconductors continued to decline, their application in consumer electronic products increased and created a major market. Motorola responded with a full line of low cost plastic encapsulated transistors. The design of these devices eventually was adopted by the entire semiconductor industry.
In 1967 Motorola changed its corporate logo by adding a circle. It expanded its international presence by adding 6 plants around the world. Lunar roving vehicle used Motorola's FM radio receiver, to provide a voice link covering 240, 000 miles between earth and moon. It was 100 times more sensitive than a car radio. Motorola entered into manufacture of components for battery powered quartz watches in 1972. Between 1971 and 1979, the company gained critical experience in producing and supplying integrated circuits, quartz crystals, and miniature motors to manufacturers like Timex, Bonus and Bulova.
The company introduced its first 6800 microprocessor, which uses only 5 V power, for communication and business machines sectors. They sold "Quasar trademark to Matsu censored a Electric Industrial Company, Ltd. the company's international headquarters of the company was opened on a 325 -acre campus in the Chicago suburb of Schaumburg, Illinois. The Codex Corporation, became subsidiary of Motorola, a leading manufacturer of products and systems for data communications networks, In 1979 Motorola introduced its first 16 -bit microprocessor, the 68000. Capable of completing two million calculations per second, it can be used both to run and to write programs for scientific, data processing, and business applications.
Motorola had Net Sales worth of $ 3, 098, 763, 000 in the starting of its second phase and number of Employees of Motorola was 71, 500. John F. Mitchell was named president of Motorola, Inc. , and continued as assistant Chief operating officer; Robert W. Galvin remained as CEO and chairman of the board and William J. Weisz was named vice chairman and continued as chief operating officer.
The company supplied electronic engine control modules, to Ford Motor, General motors and Chrysler, they are designed to control fuel efficiency and emissions. Motorola's Dyna-Tac cellular system and Sensor pager became popular in 1982. Four-Phase Systems, Inc. , a manufacturer of networked computer systems, became a Motorola subsidiary. The Information Systems Group was formed to combine the complementary product portfolios of Four-Phase, the Codex Corporation, and Universal Data Systems. Revenues for the group's first year were $ 485 million. As Use of Motorola pagers increased and reached 200, 000 in 1984, the company occupied a plant in Boynton beach, FL.
Company formed general systems group with the combination of Motorola computer systems, Inc and cellular group, it received contracts for cellular systems for the New York, Philadelphia, Beijing and Hong Kong. In 1988 the government honored Motorola by awarding the first Malcolm Baldridge National Quality Award, to recognize and inspire the pursuit of quality in American business. Motorola developed a low cost secure telephone terminal to protect sensitive information relayed in voice and data telecommunications. Called the Secure Telephone Unit (STU-III), it was used by governmental agencies and defense contractors.
Motorola designed RISC microprocessors for multi processing and big performance graphics. In 1989 The General Systems Group was renamed General Systems Sector. The "Micro-TAC" personal cellular phone was the smallest and lightest on the market. Motorola was selected to replace existing cellular infrastructure equipment in Sacramento, San Diego, and Los Angeles...
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Research essay sample on Chief Operating Officer Low Cost
