Example research essay topic: U S Population Products And Services - 1,233 words

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AT&T Wireless Services, Inc. , (AWS), a wholly owned subsidiary of AT&T, operates their digital wireless network in North America. AWS is a leading provider of wireless communications services throughout the United States and in its international ventures. Headquartered in Redmond, Washington, the company employs more than 13, 000 people focused on serving customers with wireless voice and data communications. AWS provides wireless service to more than 10. 1 million customers, which includes 6. 8 million Digital PCS customers.

Digital PCS is based on TDMA (Time Division Multiple Access) technology, the most widely used digital technology in the United States. The company's network is connected to more than 7, 000 cities throughout North America and in many countries around the world through the Global Wireless Network. In May of 1998, AWS launched AT&T Digital One Rate, a digital service plan that has been credited with revolutionizing the U. S. wireless industry. AT&T Digital One Rate offers wireless customers the simplicity they have long been waiting for, with one simple rate for calls in all 50 states, with no roaming or long distance charges.

AT&T Digital One Rate has changed the way people think about wireless communications and AWS is adding about 100, 000 new subscribers to AT&T Digital One Rate each month. AT&T Wireless Services is licensed to cover 95. 8 percent of the U. S. population. Through its own extensive network, joint venture partners and roaming partners, AWS offers its customers nearly seamless coverage anywhere in the United States. In addition, through a strategic alliance with Rogers Cantel Mobile Inc. , wireless customers throughout Canada can enjoy wireless services under the Cantel AT&T name.

This agreement adds 30 million people to As North American coverage. AT&T Wireless Services is a leader in the development of wireless data communications, offering solutions designed to meet a broad spectrum of business data communications requirements and consumer needs. These include short transactions such as messaging, data entry and dispatch, along with longer sessions typical of file transfers and interactive computing. Currently, AWS offers commercial wireless data service in more than 100 major metropolitan markets serving more than 50 percent of the U. S. population.

Internationally, AT&T Wireless Services is the operating partner in wireless ventures in Colombia, India and Taiwan. AT&T owns a 14 percent interest in Celumovil's TDMA digital wireless system in Colombia, a 49 percent interest in Birla Communications Ltd. GSM digital wireless network in Maharashtra, Gujarat and Goa, India, and a 13. 86 percent interest in Far Eas Tone Communications Ltd. s dual band GSM 900 and GSM 1800 digital wireless networks in Taiwan. RESPONSIBILITIES: Selling AT&T products and services to walk-in customers at retail store. Generating and following-up on leads to increase customer traffic in the retail store.

Meeting assigned sales performance goals. Assisting customers in gaining value through education about AT&T products and services. Consistently maintaining strong knowledge of all AT&T Wireless Services products, services, promotions and advertising. Providing customer service relative to the sale and utilization of AT&T products and services. Preparing complete, accurate and timely paperwork to ensure efficient processing of customer transactions.

Performing customer verification and cash handling procedures with accuracy and efficiency. Providing critical market feedback to Store Manager regarding competitive offers and product service needs. Maintaining literature, product displays and sales floor inventory and ensures a neat and orderly store appearance. Meeting established sales revenue targets and goals. Selling cellular service, equipment and accessories. Selling AT&T Wireline (long distance) service.

Processing retail transactions for customers. Handling equipment returns and exchanges. Providing superior customer service and education for all products and services. Timely and accurate processing of daily paperwork. Processing inventories and preventing shrinkage. Maintaining a successful retail environment.

All those listed above are equally important, and shows you that my job is a lot more than just selling. Relationship to Marketing: My job is an entry-level position with the company and mainly relates to the sales field. My job goes further than just selling, it also involves building customer as well as retail relationships, market research, time and territory management, and also a little bit of forecasting. While working for AT&T Ive learned that building customer relationships is very important if you want to be successful. You have to build trust in order for a consumer to buy from you and not the competitor. I may work on a smaller scale then the larger sales associates, but even in my line of work I put a large emphasis on relationships.

I realize that these people put a lot of trust in what I tell them about my product. Ive learned in todays competitive environment to retain customers, firms must go beyond simply selling products, and they must provide value-added services. I feel that if anything Ive learned that the unit of value today is the customer relationship. Next thing I realized that my job was teaching me was doing market research in a sense. I work in a middle class community, so knowing what kind of customers buy and which dont can mean the difference between a productive day and a non-productive day.

I have to do my research visually by watching the consumer behavior. I observe daily what kind of clientele come in and out of my store, which in turn helps me deal with the right customer. My territory consists of the city and the store I work for, making all people in that range potential customers. I have to learned how to manage my time and territory from trial and error.

I know which clients that I have are return customers so I take more time with them, and I know which ones could be potential customers. In school I have learned that time and territory management is one big key to making money or not making it. Right now I might have a small scale to work with, but its a starting point to work with for future endeavors. And finally I have been helping do a little bit of forecasting for my territory. Also another important part of marketing which I learned from school can be very valuable. Every weekend I turn in a sheet with a forecast for the next week, this sets my goals as well as lets my manager know which products they need to send for me to sell.

My manager does want to loose money by sending products that are not selling well, so he trusts my judgement to forecast what I feel the projected sales will be like for next week. Im learning a lot from this job that I might have not known before, and also reinforcing what I have learned in school. This is the job that I feel will land me my first job out of college, and I hope a promising career in sales & marketing. The important lesson I will take with me from his job is that building customer relationships is one if not the most important thing in sales. No matter how sales change in the future, if we cant satisfy our customers then we wont have a market for our products. Getting a marketing degree and having the hands on experience together are going to play the most important role in my future.

School is just a reinforcement and a learning tool, but nothing beats hands on experience and that why I have enjoyed this internship. Bibliography:

Research essay sample on U S Population Products And Services