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1965 PepsiCo, Inc. is founded by Donald M. Kendall, president and chief executive officer of Pepsi-Cola and Herman W. Lay, chairman and chief executive officer of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890 s by Caleb Bradham, a New Bern, N. C.
pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932.
Herman Lay is chairman of the Board of Directors of the new company; Donald M. Kendall is president and chief executive officer. The new company reports sales of $ 510 million and has 19, 000 employees. Major products of the PepsiCo, Inc. are: Pepsi-Cola Company - Pepsi-Cola (formulated in 1898), Diet Pepsi (1964) and Mountain Dew (introduced by Tip Corporation in 1948). Frito-Lay, Inc. - Frito's brand corn chips (created by Elmer Doolin in 1932), Lay's brand potato chips (created by Herman W.
Lay in 1938), Cheeotos brand cheese flavored snacks (1948), Ruffles brand potato chips (1958) and Cola Gold brand pretzels (acquired 1961). Mountain Dew launches its first campaign "Yahoo Mountain Dew... it " ll tickle your innards. " 1967 Pepsi Generation advertising, PepsiCo stock splits two-for-one. 1969 Bold, modern Pepsi-Cola packaging using red, white and blue is introduced. 1970 PepsiCo sales pass the $ 1 billion mark. The company has 36, 000 employees.
Pepsi introduces the industry's first two-liter bottle... 1974 PepsiCo sales pass the $ 2 billion mark. Pepsi-Cola becomes the first American consumer product to be produced, marketed and sold in the former Soviet Union. 1975 PepsiCo has 49, 000 employees. Pepsi Light, with a distinctive lemon taste, is introduced as an alternative to traditional diet colas. " 1976 Pepsi-Cola becomes the single largest selling soft drink brand sold in U. S.
supermarkets... 1977 PepsiCo acquires Pizza Hut, Inc. PepsiCo passes the $ 3 billion mark in sales. PepsiCo stock splits three-for-one. 1979 PepsiCo reaches $ 5 billion in sales. PepsiCo's international snack food operations continue to grow. Pepsi introduces twelve-pack cans. 1980 PepsiCo now has 111, 000 employees. Pepsi is # 1 in sales in take-home market. 1981 PepsiCo passes $ 7 billion in sales... " 1982 Pepsi Free and Diet Pepsi Free, the first major brand caffeine-free colas, are introduced.
Inauguration of the first Pepsi-Cola operation in China. 1984 PepsiCo is restructured to focus on its three core businesses: soft drinks, snack foods and restaurants. 1985 PepsiCo is now the largest company in the beverage industry. The company has revenues of more than $ 7. 5 billion, more than 137, 000 employees. Pepsi-Cola products are available in nearly 150 countries and territories around the world. Snack food operations are in 10 international markets. Pepsi distributes products in China. 1986 PepsiCo stock splits three-for-one.
PepsiCo purchases Kentucky Fried Chicken, PepsiCo passes $ 10 billion in sales. 1989 PepsiCo introduces Share Power Stock Option program for all employees, becoming the first large corporation to award stock options to virtually all full-time employees. 1990 PepsiCo enters top 25 of Fortune 500 ranking with sales of $ 15. 4 billion, it is number 23. The company has more than 300, 000 employees. PepsiCo stock splits three-for-one. 1991 Profits exceed $ 1 billion for the first time. Pepsi-Cola forms joint venture with Thomas J. Lipton Co. to develop and market tea-based drinks. 1992 Pepsi-Cola starts distributing Ocean Spray Cranberries, Inc.
single serve juice products. 1993 Pepsi-Cola begins distribution of Lipton's line of ready-to-drink teas nationwide... Pepsi introduces "The Cube, " an innovative 24 -can multipack, that satisfies growing consumer demand for convenient large size soft drink packaging. 1994. Pepsi-Cola introduces Aquafina bottled water into test market. 1995. PepsiCo sales reach $ 30. 4 billion. There are 470, 000 employees worldwide, making PepsiCo the third largest employer. 1997 PepsiCo announces plans to spin off its restaurant businesses as an independent publicly-traded company, sell its food distribution company and focus on its core beverage and snack food businesses. PepsiCo is now a $ 20 billion company with approximately 140, 000 employees worldwide 1998 Pepsi-Cola introduces new lemon-lime soft drink called Storm... 1999 Pepsi-Cola and Subway announce 10 -year agreement making Pepsi-Cola the endorsed beverage in Subway's more than 11, 500 outlets.
Lipton introduces Iced Tea Green Tea with Honey and Diet Peach. Tropicana juices are entering the huge Indian market for the first time PepsiCo, Inc. serves consumers in two major businesses: beverages and snack foods. The company consists of Pepsi-Cola Company, the worlds second largest beverage company, Tropicana Products, Inc. the worlds largest marketer and producer of branded juices and Frito-Lay Company, the worlds largest manufacturer and distributor of snack chips. PepsiCo brand names are among the best known and its operations reach every corner of the world.
Soft Drink Companies and Their Brands Primary Competitors Domestic Based Competition: Arizona Beverages Cadbury Schweppes, plc National Beverage Corp. The Coca-Cola Company Music Brands, Inc. Austin Nichols Soft Drinks Snapple Beverage Corporation Foreign Based Competition: The Coca-Cola Company Dr Pepper/Seven-Up, Inc Cadbury Schweppes, plc The Industry Total US 1999 carbonated soft drink volume grows + 3 % to 9. 88 bil 192 -oz cases, according to Beverage Digest/Maxwell all-channel data. In 1999, the retail sale of soft drinks totaled almost $ 58 billion. In 1999, Americans consumed more than 54. 5 gallons of soft drinks per person per year, a total of more than 14 billion gallons. Soft drinks account for more than 27 percent of Americans' beverage consumption.
Ninety-five percent of Americans regularly consume soft drinks. The U. S. market includes nearly 450 different soft drinks. The soft drink industry employs more than 175, 000 people nationwide.
The soft drink industry pays more than $ 17 billion annually in state and local taxes. The soft drink industry contributes more than $ 230 million to charities in thousands of communities across the country every year. Vending machine crime costs the soft drink industry an estimated $ 100 million annually In 1998, 65. 11 billion soft drinks were packaged in cans, 23. 69 billion were packaged in PET bottles, and 850 million were packaged in glass bottles. Sales are expected to be increased by 7 % Approximately 500 bottlers operate across the United States. Modern bottling plants can produce more than 2, 000 soft drinks per minute on each line of operation.
The soft drink industry uses more than 12 billion gallons of water in soft drinks every year. Market Share Pepsi-Cola Co. Brand Pepsi is # 2 brand. Its volume is down by 28 mil cases. Mt.
Dew leads Pepsi's growth, gains 39. 9 mil cases. Mug root beer volume up + 7. 1 % to 84 mil cases. Pepsi One. In first full year of availability, brand sells 83. 7 mil cases. Compares to 33. 5 mil cases for mid-October through December 1998 period.
Rank Companies Share change (millions) change 1 Coca-Cola Co. 44. 1 - 0. 4 4377. 5 - 0. 5 % 2 Pepsi-Cola Co. 31. 4 flat 3119. 5 + 0. 6 % 3 Dr Pepper/Seven Up (Cadbury) 14. 7 + 0. 5 1455. 1 + 3. 4 % 5 National Beverage 2. 1 + 0. 1 205. 0 + 5. 7 % 10 Private label / other 2. 6 - 0. 5 270. 5 - 12. 0 % Rank Top- 10 Brands Share change (millions) change 1 Coke Classic 20. 3 - 0. 3 2018. 0 - 1. 0 % 10 Back's Root Beer 1. 1 + 0. 1 109. 2 + 5. 9 % Corporate Mission PepsiCo's overall mission is to increase the value of our shareholder's investment. We do this through sales growth, cost controls and wise investment of resources. We believe our commercial success depends upon offering quality and value to our consumers and customers; providing products that are safe, wholesome, economically efficient and environmentally sound; and providing a fair return to our investors while adhering to the highest standards of integrity. Bibliography: Fish, Jeff. Pepsi vs.
Coke, Part 2. March 5, 2000. Online. Available: web Ne WWI re Association Inc. Jan 26, 2000. The Coca-Cola Company Announces Fourth Quarter and Full Year Share Result.
PR Newswire. P 254 Our Profile. March 5, 2000. Online.
Available: web Packaging Stedawardship. March 5, 2000. Online. Available: web
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Research essay sample on Soft Drink Industry Chief Executive Officer
