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Newport World Today, cigarette advertisements generally target a specific consumer with flashy advertisements and try to establish a reputation with them at a young age to ensure them a life long consumer of their cigarettes. Cigarette advertisers try to glorify their product with a variety of marketing schemes that tap into the human need of acceptance, they do not care if they are selling a smoke filled death to children, but if theiradvertisement's are increasing sales. Advertisers have the need to show their product in appositive fashion. The packaging color alone could be the deciding factor in a sale.
Withthe competition of today s market, a manufacturer needs every advantage possible. Advertisements are responsible to make their product seem to be an essential part of life, that the potential consumer never realized they were missing. A perfect example of this is a Newport cigarette advertisement featured in the September issue of Maxim magazine. The ad uses bright colors, like green and orange, torah your attention. The use of bright colors ensures, that you will not miss their advertisement while flipping through a magazine. The advertisement shows people inter twenties to thirties, dancing and having a good time.
The purpose of their advertisement is to grab your attention in a split second. Using bright colors and attractive people, they can accomplish this with ease. The only problem with this is that every other ad is trying the same marketing strategy. The use of these same strategies, require every advertiser to try and set their product apart. Everyone in the Newport advertisement appears to be healthy and attractive. Newport does not want to associate their product with coughing, cancer prone cigarette smokers.
It also doesn t allow the consumer to smell what they will stink of, or show you a smiling mouth of tar stained teeth. It s the advertiser s job to paint a fairytale scene, where everyone has a great time smoking Newport cigarettes. The main point the Newport advertisement is trying to get across, is that if you smoke Newport cigarettes you will be become popular. The models in this fairytale advertisement, do not make you think of a cancer plagued lung or throat. The ad would not be too successful if they did.
Instead, the people in the ad are in Newport world, where the party never stops. It s full of attractive people having a great time, and reads at the top, Be part of it. Smoking their cigarettes is like a ticket to ride the popularity train. This is your chance to be free of problems that float away like the smoke from your cigarettes. The Newport cigarette company is actually doing the consumer a favor by selling their product.
The ad does clearly state that you must be of a certain age to use their product. In reality, they are appealing to the younger crowd in a variety of ways. Displaying mature young people who are popular and fun, sends a message that this is what it takes to bear of this society. This Newport advertisement is exerting negative peer pressure, even without the peers being present to talk these potential smokers into it. This is accomplished by giving a child the sense that the people in this advertisement could boston be their friends, and they could be part of this popular group, if they smoke Newportcigarettes. Cigarette advertisements have long been accused of trying to appeal to minors, their advertisements have included everything from a cowboy to a cartoon camel.
Infusing a cartoon in their advertising, it clearly shows their intentions towards minors as consumers. The problem is, where should the government step in, and to what extent? Itis morally wrong, but it is within Newport s legal limits to sell their product in an appealing manner. This is only one dynamic of their marketing strategies, and the advertisers for Newport do have other strategies to fall back on. Cigarette companies should take it upon themselves, to use marketing schemes that target an older audience.
Cigarette companies need to leave a child s innocence alone, leave it to life to corrupt these young souls and then they can destroy them when they are of age. In addition to these marketing schemes, they add the incentive of a sweepstakes. The Newport advertisement allows you to enter a contest, by videotaping yourself dancing. If your tape is chosen, you will receive the opportunity to enter a dance contest in Miami Beach. In that contest, you will be competing for fifty thousand dollars in cash.
The advertisement presents the contest, so it appears winning is only an entry form away. The entry form is even in a shape of a ticket, this reinforces that the trip is there for the taking. In the advertisement, there is a picture of the Miami Beach nightlife. The picture shows neon lights, limousines, palm trees, and motorcycles to add to the intrigue. This is Newport world, the place where everyone is welcomed.
Everyone is happy smoking Newport s, in Newport world. The people in this world look healthy, despite their cancer stick extension of their arm, or maybe it is because of it. Newport advertisers have successfully depicted a life that, for the most part, is not available for us. By smoking Newport cigarettes, we are able to become a little closer to this world. This Newport cigarette advertisement, is a perfect example of a product using marketing schemes, that have no relation to their product. This does not stop them, from making it seem like there is a strong relation between their cigarettes and what ever they want, in this case, the Miami beach nightlife.
If you are leading a boring life, and yuan t afford to go to where the action in the advertisement is taking place, Miami beach, the advertisers want you to believe that you can bring a little of Miami beach to your home, by purchasing Newport cigarettes. If everyone is having fun, smoking their Newport s, maybe this is what I m missing. Consciously we know this is not true, but subconsciously we may be fooled. To a younger person, who has never smoked, this mayen hold true in their thoughts. We may not agree with their marketing propaganda, but they do have the right, tell their product in an attractive fashion. It is the job of the advertisers to their client, the Newport cigarette company, to try and glorify their product with a variety of marketing strategies that tap into the human need of acceptance, they do not care if they are selling awoke filled death to children, but if the advertisements are increasing sales.
Cigaretteadvertisements generally target a specific consumer with flashy advertisements and try to establish a reputation with them at an early age to ensure them of a life long consumer of their cigarettes. Until there is a sufficient substitute for cigarettes, they will sell themselves. The advertisements just help you choose what brand to smoke, curiosity will what gets the potential consumer to try smoking. Newport cigarette s are undoubtedly harmful, but if their advertisement focuses on that, they would never make a sale. The advertiser s job is to make the warning labels small, and fill the rest of the space with happy, healthy, and attractive people. Newport knows, that if you become a consumer otis product, they might have you for life, even if it is a short lived life.
With a product that will sell itself, cigarette advertisers seek out a particular consumer to target with theiradvertisement's, whether the targets are age, gender or race doesn t matter, just as long aside smokers keep rolling in. We can not blame cigarette companies alone for underage smoking, the responsibility falls on parents, schools and society to educate our youth tothe dangers of smoking. Cigarette advertisements do have a strong influence on potential consumers, but as a concerned society can we not use the same tactics of advertising to combat their influence or are the cigarette companies too smart for the general public? Tips for writing your report Plan the report. Select an idea or topic for your report. Gather information for your report.
Identify the information you want to include in your report. Remember you should have atleast three ways to support the main idea of your report. Include details and specific information that will help you make your point. Write a draft.
Review what you have written. Try reading the report out loud. It can help you catch mistakes. Check spelling and punctuation.
Each sentence should begin with a capital letter and end with a period, question mark, or exclamation mark. Create the final report. Add interest. Use graphs and charts to illustrate an idea. Include a picture, photo, drawing, or map. Find a quotation, and use it to make your point.
Make every word count. Choose words your reader will understand. Remember you want to communicate your ideas the person reading your paper. Avoid clich s.
Use a thesaurus to replace overworked words and find new ways to express your
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Research essay sample on Cigarette Advertisements Bright Colors
