Example research essay topic: Saudi Arabia Target Market - 858 words

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I started off a web site for handicrafts from Saudi Arabia and certain other eastern countries like India and Pakistan. The idea came to me as I went on different web sites for other products, so I thought why not try out something more creative like this. I always noticed how my American friend visited my house and loved the little figurines I had from my country and all the little traditional decoration pieces, also the rugs and vases. So that was basically my target market.

I aimed for people who were unaware of my culture and liked the I talked the idea over with some of my other friends, two of them being web designers set to work immediately. Second step was to place an order, evaluate prices and then put up the pictures of the handicrafts that we had shipped. In all the business started off with a team of 5 people working on it. We decided that every week the web page would go through changes like markdowns and addition of new products.

Since it was a web based business I didnt really need to segment my market but I sent out flyers to schools and hospitals for mentally disabled because I reckon that they require different handicrafts to make their institutions look cheerful and healthy. Also, I advertised on popular sites like Yahoo! , excite, My main competitors were certain other handicraft web dealers like crafts kool. com and handishuffel. com but I handled it by differentiating. Adding new features to the site and also offering incentives, which was a whole new I discovered that to remain competitive in a technology driven economy, successful companies must respond to and master changes in the technological environment. Failing in doing so results in falling behind.

In todays technology-hungry culture almost everyone uses innovations. Technology has created opportunities to forge competitive advantage in everything from product development to global market place. This is exactly Also, the use of technology has reduced costs by speeding up production cycles, streamlining administration and ordering processes and facilitating I became an instant direct marketer through the website as it offered an ideal medium for one-to-one marketing and sales of customized products. Electronic commerce is becoming increasingly important as marketing goods and services through computers by exchanging information between buyers and sellers, minimizing paperwork and simplifying payment procedures.

The whole process involves a chain of events for customer and seller, starting with product information and ending with customer service. To find the right balance between cost control and productivity improvements, I analyzed the benefits and costs of implementing new technology. The main idea was what would be the financial plan? First I set up a regular savings plan what we earned through the net was mainly 10 % profit and rest was the commissions. Later I considered investing in stocks and also I developed a balanced portfolio that included stocks, bonds, and mutual funds. My management style was easy and ongoing.

Once I had the whole idea set up, I had several people hooked up with web designing. Later we hired some MIS experts. Also, we had to set up alliances with UPS for faster delivery and shipment of our goods. Keeping in touch with partners overseas, that provided the handicrafts, was another part of the business. As the company developed I added shipment, overseas, and control managers titles / positions to my company.

The strategy used was basically promotion of the products / web site in this case. I put up ads in papers creating an awareness of the web site. Also, added it to different search engines as links. Advertisement is a major factor in starting off any business on the Internet. My goal was to make people visit my site and My corporate philosophy is that all entrepreneurs need to pay attention to their goals and work towards them, building sales and maintaining strong customer ties comes side by side.

To develop a highly successful enterprise focus on what your customer wants and present your products in such a way that you I started off a web site for handicrafts from Saudi Arabia and certain other eastern countries like India and Pakistan. The idea came to me as I went on different web sites for other products, so I thought why not try out something more creative like this. I always noticed how my American friend visited my house and loved the little figurines I had from my country and all the little traditional decoration pieces, also the rugs and vases. So that was basically my target market.

I aimed for people who were unaware of my culture and liked the I talked the idea over with some of my other friends, two of them being web designers set to work immediately. Second step was to place an order, evaluate prices and then put up the pictures of the handicrafts that we had shipped. In all the business started off with a team of 5 people working on it. We decided that every week the web page would go through changes like markdowns and addition of new products. Bibliography:

Research essay sample on Saudi Arabia Target Market