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... a revival due to generous philanthropic efforts of foreigners. Museums are experiencing new interest in past regalia of such famous ancestral monarchs as King Stephen. Having the capability to emulate these figures and enjoy the thrill and fantasy of vanquishing the evildoers adds to the Hungarian desire for the romantic. The means of living in Hungary is a highly agricultural one. This would lead most companies to believe that the families had little use for advanced electronic technology.
The truth of the matter is that although most homes survive on an income based on an agricultural career the work is done primarily by the adults or father figure of the family. The children have little to do with earning a family's disposable income and spend most of their time restless for entertainment. The farms are not run by provincial means either. Electricity, running-water, and televisions can be found in about every home. The actual tools used on the farms are becoming more technologically efficient. Traveling the countryside a visitor would see a satellite dish at every other home.
Budapest is the leading city in Hungary and is the center of the latest trends, which makes it an ideal spot to begin independent marketing of Nintendo products. Along with this growing interest in technology many traditional forms of recreation exist. In the summer months Hungarian children spend their free-time playing exciting games of soccer and hosting their own gymnastic competitions. The latest sports craze to hit the country is basketball, which they passionately play. Budapest is one of the largest sports centers in present Europe and hosts many athletic events. The love for sports is understandable in such a diverse and growing city.
Unfortunately many children who live on farms do not have the opportunity to participate in organized recreational sport programs. These children are the ones who must be catered to and Nintendo is the perfect form of entertainment for children who do not have ready access to other playmates and programs. Nintendo could market any number of its sports games in Hungary and have it an instant success especially during the cold winter months when there is little or no chance to enjoy athletics. Nintendo must consider the Hungarian language as they progress with their marketing scheme.
Hungarian is a very unique language that can not be attributed to any of it neighboring countries. Unlike the former Yugoslavia, Hungarian does not come from a Slavic backgrounds. The language that closest resembles it is Finnish. The are many dialects spoken throughout Hungary. The most common of these is Magyar, which comes from Indo-European descent. It would be necessary for Nintendo to manufacture their products in the native Hungarian language most closely aligned to the popular Magyar dialect in order to be accepted by the Hungarian people.
There is great pride in their language and in all the other aspects of their culture. As long as Nintendo respects the Hungarian culture in the development of their product and in its future distribution their products will find success and positive reactions in the Hungarian market and nation. The economic analysis of Hungry will cover the areas of population, economic statistics and activity, technology, consumer marketing, and media. The total population in Hungry is 10, 092, 000. The total population has declined by 130, 000 people, however, there is a higher density due to natural growth. The number of births in Hungry has dropped because of the liberalization of abortion.
The birth rate dropped to 10. 8 %. Half of the population in Hungry is over thirty-five years old. The percentages of people sixty-year old and over in Hungry is well over the international average. The sex distribution breaks downs as follows, 5, 247, 000 of the Hungarian population are female and 4, 818, 000 of the Hungarian population are male.
The male life expectancy in Hungry is 66, while the female expectancy is 75. Most of the people in Hungary live in the industrialized district, which will expose them to a lot of business and new technology. The gap between rich people is widening with more Hungarians experiencing declining living standards. Forty-four percent of the population lives in poverty. Ninety-seven percent of the Hungarians are of the Hungarian nationality with Hungarian being the country's language. The economic statistics and activity in Hungry is very detailed.
The GDP in Hungry is 73. 2 billion. The GDP has a 5. 1 % increase from the pervious year equaling 4, 694 per capita. The GDP has a growth rate of 4. 4 % per year. The public sector deficit in GDP increases from 4. 8 % to 6. 8 % meaning that the private sector has more influence on the GDP than the public sector. The average gross income per person in Hungary is 67, 764 and the net income per person is 45, 162. The principle industries in Hungary are telecommunication, information technology, Hardware and Software products we trade, pharmaceuticals, plastic base materials and products, cosmetics, household chemical market, pesticide production, automotive parts, paper industry, milk and dairy, processed fruit and vegetables.
Most of these industries help in the agricultural market along with forestry and fishing. Hungary is just beginning to experience economic growth after a five-year hiatus. The government believes that Hungary could become a regional transportation, infrastructure, informatics, and financial hard sets this out as one of its main goals in early drafts of its modernization program. Telecommunications is approximately one-third of the Hungarian Telephone Company. Ameritech and Deutsche Telecom are the major shareholders.
Two competing cellar companies, West 900 and Pannog SM, have cellular service in 80 % of the country. Although, the telecom sector in Hungary was long independent, recent privatization efforts and foreign investments will significantly improve telecom service. Services including financial services and advertising represent a growing industry in Hungary. Since this sector is relatively new, it is difficult to collect data on the number of service firms entering the economy. Services is becoming one of the primary growth sectors in Hungary. The automotive industry harbors major companies including Ford, GM, Audi, and Suzuki, which then established multi-million dollar investments for auto-assembly and / or engine component manufacture.
Hungary has targeted increased investments in this sector as a primary goal. Despite the infrastructure of the international economic conditions exports expanded at a rate that exceeded the growth forecast for the whole global trade. Forecasts indicating an excessive growth of imports did not come true. The growth of exports continues to be led by an expansion of the exports of MNC's mostly machines. Hungary exports 20. 7 billion in which 51. 1 % machinery. Hungary continues to face a very serious balance of payments situation.
The current account deficit reached 3. 8 billion. The government implemented a surcharge on imports of 8 % to help decrease the account deficit. The exchange rate of Hungarian currency is 215. 96 Forming to 1 U. S. dollar.
Inflation rates in Hungary are equal to 14 %, which led to the depreciation of their currency. The unemployment rate in Hungary is 7. 8 % of the labor force, which consist of 4. 3 million people. There are more than 30, 000 foreign owned companies operating in Hungary, accounting for 78 % of the industrial exports. Technology in Hungary is steadily growing. There are Hungarian services available on the Internet in their native language and in English. Hungary has 39 television broadcast stations and 47 radio stations.
The Hungarian market is very PC oriented, dealing mostly with personal computers and printers. There are 15 computer technology companies in Hungary. Albacomp, Compaq, and IBM are at the top of the list. Microsoft is a leading producer of software used due to heavy use of personal computers.
Media is very accessible to the people of Hungary due to their many TV and radio stations. There is one television per 2. 5 people in Hungary. In sum, given the strength of the economy, which is projected to continue, recent international financial disturbances exercised only temporary downward pressure on the currency. This occurrence highlighted the necessity for both fiscal and monitory authorities to be clear in communication with their actor in the market.
Never the less, changes need to be radical, rather efforts need to concentrate on improving cooperation between actors within the system, increasing accountability and clarifying responsibilities while realizing incentives with public policy objectives. Nintendo Co. of Kyoto, Japan, is the acknowledged worldwide leader in the creation of interactive entertainment. Nintendo has sold more than one billion video games worldwide, creating such industry icons as Mario and Donkey Kong and franchise like The Legend of Zelda and Pokemon. As a wholly owned subsidiary, Nintendo of America Inc. based in Redmond, Washington, serves as headquarters for Nintendo's operations in the Western Hemisphere, where more than 40 percent of American households own a Nintendo game system.
In 1889, Fusajiro Yamauchi, great-grandfather of the current president, began manufacturing Hanafuda, Japanese playing cards in Kyoto. Later on they established an unlimited partnership, Yamauchi Nintendo & Co. and began a distribution company in Japan. In 1959 the company started selling cards printed with Walt Disney characters, opening a new market in childrens playing cards.
Then they changed the company name to Nintendo Co. Ltd. and started manufacturing games in addition to playing cards. They made games until they made the games we know and love today like Nintendo 64, Game Boy and Super NES. As we head toward the new millennium, the development of Nintendo's newest video game console is well underway. This Next Generation system will be second to none.
Nintendo is teaming up with widely respected leaders to enhance the interactive entertainment experience. The industry's foremost 3 D designers from U. S. based Art X will contribute the graphics chip.
Engineers at IBM will deliver unparrallel, propriety Bibliography:
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