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Gianni Gianni Versace GIANNI VERSACE Gianni Versace's interpretation of fashion is original, somewhat exhibitionist and brightly coloured. He believed art and fashion go together and has been described by Time magazine as the youngest of Milan's young tyrants. Born in Reggio Calabria on December 2, 1946, Versace started working in his mothers atelier at the age of eighteen. He often travelled to London and Paris on pattern buying missions and was quick to learn the secrets of dressmaking and design. 1972 marked a turning point in his life.
He was called to work for the Florentine Flowers clothing factory of Lucca. By the following year he was working as a ready-to-wear designer for Genny and Callaghan. In 1974 Versace conceived, designed, and helped to launch the Complice label. A few years later, in March 1978, encouraged by his success Versace presented his first signature collection for women at the Palazzo della Permanente Art Museum of Milan. His first menswear collection followed in September of the same year. Versace liked to consider himself a tailor, rather than a designer.
He knew how to cut and sew the clothes he made. He tried on the mens collections personally and had his sister Donatella try on the female ones. He paid careful attention to the male and female body. The Versace look of the young, aggressive and sexy woman is well-known. He liked to create sexy clothes for his women, skin-tight with low cuts and high slits on the skirts.
Versace was among the first to revive the cat suit, to bring back the mini skirt, to show tights worn as trousers, to bring the bustier out at night and bead it. In 1982 his dress made with fine metal mesh first appeared and were a hit. Versace has been referred to as the rock-and-roll designer and clients include Phil Collins, Bruce Springsteen, George Michael, Eric Clapton, Elton John and Michael Jackson. He has also made clothes for the Princess of Wales and Caroline of Monaco. In 1982, Versace opened a new chapter in his career, making costumes for the theatre, opera and ballet. He began a close collaboration with choreographer Maurice Bejart.
He went on to design accessories, jewellery, furnishings, and china. Versace reported gross income for 1996 as 1, 705 billion lire (exchange rate approximately $ 1 = 1600 lire) for the entire group. There are 138 Gianni Versace boutiques in the world, and 345 sales points. Versus, the younger line, has 550 boutiques, and Instant, the less costly line, has 17 boutiques and 330 sales points. Gianni Versace was assassinated in front of his home on South Ocean Drive in Miami Beach on July 15, 1997. His sister, Donatella, who worked with him for years, has taken over as chief designer for the company.
Her first collections have met with considerable success, both from fashion editors and clients. For the moment, plans to offer Versace stock on the exchange have been postponed. VIP WEARING VERSACE Maria Aitken Carol Alt Julie Andrews Fanny Ardent Barbara Bach Kim Basinger Marisa Berenson Maurice Bejart Candice Bergen Jacqueline Bisset Jeff Bridges Sue Bridges Carole Bouquet David Bowie Naomi Campbell Andrea Cascella Cher Cyrielle Claire Eric Clapton Phil Collins Cindy Crawford Barbara de Rossi Terence Trent dArby Principessa Diana Carolina di Monaco Laura Dern Patrick Dupont Duran Duran Bob Dylan Rupert Everett Brian Ferry Jane Fonda Danny Glover Matt Goss Hugh Grant Melanie Griffith Gullet Jerry Hall M. C. Hammer Margaux Hemingway Isabelle Huppert Elisabeth Hurley Jeremy Irons Michael Jackson La Toya Jackson Bianca Jagger Mick Jagger Elton John Don Johnson Grace Jones Quincy Jones Kelly Le Brook Ute Letter Kenny Loggins Dolph Lundgren Madonna Paolo Maldini Marcello Mastroianni Paul Mc Carter Ali Mc Great George Michael Miles Joanna Paul Patty Pro Prince Franco Maria Ricci Mikey Rourke Stefania Sandrelli Luciana Savignano Greta Scacchi Claudia Schiffer Civil Shepard Jane Seymour Brooke Shields Jacqueline Smith Bruce Springsteen Sylvester Stallone Rod Stewart Sting Trade Styler Elisabeth Taylor Christie Turlington Tina Turner Mike Tyson Or nella Vanoni Luigi Veronesi Lambert Wilson Paul Young Rachel Ward Walter Zenga Zucchero
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