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Case Study Health and the Media There are many different groups who would contribute to the creation of diet campaigns. Each with their obvious agendas in mind, the primary focus of any organization is making profit on sales. Every organization will try to do anything in their power to sell their product, whether the diet product works or not is a secondary concern. Marketing is everything in business and if a company can get a catchy jingle or a flashy advertisement then they are rewarded with sales and high revenue. Most diet campaigns feature overnight success stories of overweight people turning slim in low budget infomercials.
What sets these companies apart from Jenny Craig and Slim Fast are purely based on the campaign efficiency not on the products effectiveness. Drawn below is a flow chart of groups within a weight loss company that function in the development of diet campaigns: Atkins No Carbohydrate Diet for Weight Loss What to do: The Atkins diet plan is a low carbohydrate method. The avoidance of carbohydrates in your diet is structured to keep your body from adding weight. The method includes eating less than 20 grams of carbohydrates per day. Free Meats and Cheeses: The following meats and cheeses have no carbohydrates. Using the Atkins diet plan you may eat as much of the following items as you wish.
Meat Fish Fowl Shellfish Eggs Cheese Beef Tuna Chicken Oysters Scrambled Aged 038; Fresh Pork Salmon Turkey Mussels Fried Cow 038; Goat Lamb Sole Duck Clams Poached Cream Cheese Bacon Trout Goose Squid Soft Boiled Cottage Cheese Veal Flounder Cornish Hen Shrimp Hard Boiled Swiss Ham Sardines Quail Lobster Deviled Cheddar Venison Herring Pheasant Crab Not Bad Vegetables: A serving of these salad vegetables has 10 % or less of your daily carbohydrate limit. Therefor you can eat up to three cups of these without worry. 61623; Lettuce 61623; Chicory 61623; Sorrel 61623; Chives 61623; Parsley 61623; Cucumber 61623; Radishes 61623; Fennel 61623; Peppers 61623; Celery 61623; Alfalfa Sprouts 61623; Mushrooms 61623; Olives Other Vegetables: These vegetables have more carbohydrates than the ones above. Youll want to limit your intake of these to about 1 cup per day. 61623; Asparagus 61623; String beans, wax beans, etc. 61623; Cabbage 61623; Beet Greens 61623; Cauliflower 61623; Eggplant 61623; Tomato 61623; Onion 61623; Rhubard 61623; Scallions 61623; Spinach 61623; Summer Squash 61623; Zucchini 61623; Pumpkin 61623; Turnips 61623; Avocado 61623; Snow Pea Pods 61623; Collard Greens 61623; Dandelion Greens 61623; Broccoli 61623; Spaghetti Squash 61623; Celery Root 61623; Brussel Sprouts 61623; Artichoke Hearts 61623; Hearts of Palm These foods are high in carbohydrates and should be avoided: 61623; Breads 61623; Cereals 61623; Grains 61623; Sugars 61623; Candy 61623; Pasta 61623; Rice 61623; Anything with Flour 61623; Non-diet soda 61623; Juice 61623; Fruit 61623; Potato 61623; Chips 61623; Alcohol Canada Food Guide Requirements: Canada Food Guide Atkins Diet Plan Grain 5 - 12 servings daily i. e. breads, pasta, pizza, bagel, cereal. No grain in diet Vegetables/ Fruit 5 - 10 servings daily i.
e. carrots, cabbage, lettuce, orange, apples, grapes. 1 3 cups daily (No fruits or juice) i. e. cucumber, radishes, celery, Eggplant. Milk Products 2 - 4 servings daily i.
e. milk, cheese, yogurt As much as you want i. e. Swiss cheese, cheddar cheese, cottage cheese.
Meat Alternatives 2 - 3 servings daily i. e. chicken, beef, eggs, fish, beans. As much as you want i. e. beef, pork, lamb, bacon, fish, eggs.
It is obvious to see that the Canada Food Guide has a more healthy and well-balanced plan for a nutritious diet then the Atkins plan. Atkins Dietary Plan may work to help a person loose weight but risks are also evident. With a low carbohydrate diet a person would not have the energy needed to sustain a healthy working environment for their body. Carbohydrates are the bodies premier source of energy, and without them a person would feel severely tired and unable to accomplish strenuous tasks. Simple carbs are the source of quick energy, found in monosaccharides (fruits etc... ), polysaccharides are complex carbohydrates stored as fat and glycogen. The elimination of grain from the diet would mean eventual deterioration of the body.
Without the glucose within carbohydrates, cellular respiration cannot occur, this is a vital cell operation and essential to our functioning bodies. The Atkins plan may be too severe for my liking but so are anorexia and bulimia, and people are still having these disorders. Like my mom always says, extreme people have extreme ways. Fad diets are popular in society for many reasons. People have a tendency to want to fit in and look good by society's standards. If this means being slim, people will try to conform to this quality and those that lack it will be looked down upon.
The world we live in today is cruel and unjust to those that are different, and overweight individuals are viewed and labeled as different. No one wants to be different in that sense, so people will try anything that will change them into being the norm. Fad diets are also put into place because of the adverse effect of the media on society. Every channel you flip too, every magazine you read is filled with the ideal individuals of the world, who everyone wants and wants to be.
With these images of perfection, those who are far from perfection come to believe they need to become it and thats where the problem arises. Everyone is not meant to be skinny, everyone is not meant to be smart, everyone is not meant to be cool. Were made, as unique individuals who are NOT the same as the average Joe. But we as a society have came to the notion that we need to be super models to be accepted, going against the very fiber of our individuality. These troubles of society can be blamed solely on the media and the influences it has upon us.
Our society is different then those of others across the world. For example societies of the tribal people of central Africa are the exact opposite of what we claim as normal. There, people do not care about their clothes, the style of their hair or the size of their waists. They are for the most part a humble people, not quarreling with themselves over these trivial qualities. They live simple lives and live to survive not to be cool. I believe this is true due to the fact that these people do not have media or an omnipotent presence that tells them what they should and shouldnt be.
They are left alone to live as people have for millions of years, and they are better off then we are. We have no one else to blame but our media and ourselves for these fake fad diets and foolishness Bibliography web
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Research essay sample on Atkins Diet Plan Canada Food Guide 61623