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... he Edsel, the importance of a target market is extremely high. "Loss of a targeted marketing focus usually means a loss in sales" (Gallagher). Ford has a different car targeted towards different age groups, personalities, genders and economic standing and more. The Ford Mustang, for example, is targeted mainly at the middle aged. This is exhibited by its slogan of "it is what it was and more" This implies that the targeted consumer would be old enough to remember what the mustang was when it first came out in the 1960 's. Another example is Ford Trucks.
Their slogan is built Ford Tough The toughness implies a target towards rugged men. Because of the fact that the word tough is used, it seems that it would be very unlikely that the Ford Motor Company would be using that to attract women. When the word tough is thought of, women are generally not the first thing that comes to mind. The third and final example is the Ford Taurus.
Its slogan is Ford makes it smart to buy American. The target market for a Ford Taurus is a family. The Taurus station wagon for instance is a great family car with tons of room, yet it handles like a sports car. (Taub, 234) The above three examples are only a small sampling of what Ford offers. Ford Motor Company manufactures sedans, SUVs, trucks, luxury cars and more. If you are looking for it, odds are that Ford will satisfy you. The Ford Motor Company has such a wide selection of vehicles in order to satisfy every different type of potential consumer.
They offer small cars, sports car, midsize cars, luxury cars, vehicles, convertibles, wagons, minivans, vans, suvs, trucks, commercial trucks, and even environmentally efficient cars. Each of Fords different types of vehicles have many different options that come along with them. The 2001 Explorer for example, runs roughly $ 25, 715 dollars, with out any extras. However, should the consumer decide that he or she would like to add perks, there would be many choices.
For instance, in the convenience group of options, you can add anything from a cargo cover to speed control. In the XLS sports group anything from Chrome steal wheels to wheel moldings. There is even a trailer tow prep package, which includes a wiring harness and an H. D. Flasher for only $ 355 dollars extra. After that, the consumer has the option to add even more options.
They can customize the engine, transmission, drive, rear axle, wheel type, tire type, seat type, seat equipment and much more. The company also offers the Explorer in 10 different colors for the exterior. With the plethora of the above options, how could anyone not find what they are looking for? Each one of the 24 cars manufactured under the Ford name has many options as the explorer if not more. Excluding the cars that are manufactured by Volvo, Mazda and Mercury, the following cars are Fords. When you own a Ford vehicle, you can register for Owners Services.
This includes reminders of when your vehicle need to be serviced, tips for vehicle safety, maintenance information, Do it yourself pointers and online manuals. It also includes warranty guides, offers and discounts exclusive to people registered for the service, online shopping, private communication, links to Ford Company Specialists. (web) Ford, Lincoln, and Mercury dealerships specialize in the servicing of their own vehicles. The dealership is a wonderful place to go to have your breaks serviced, shocks replaced and batteries as well. The company also offers Extended Service Plans (ESP). With the extended Warranty Plan and the Factory unlimited Warranty; you are able to choose a plan that suits your needs. The way the plan works is, you pay a small deductible anywhere from $ 0 -$ 100.
The Ford ESP cost protects the consumer from increasing prices in labor and increased prices in parts. (web) Other services that are offered by Ford Motor Company are a Customer Assistance Center, Collision Assistance, Roadside Assistance, Technical Service Information and their web site. The web site includes links to safety tips and Frequently Asked Questions. (web) The current promotions that are offered by the Ford Motor Company are Radiator Service, Brake Service, and Batteries. All of the above promotions are wonderful for the upcoming winter months. The radiator service includes, top of all fluids and a free 12 pt all weather check of hoses, clamps, belts and more. This promotion and all of the above promotions appeal to people who are thinking ahead to the cold winter months. This winter in New York has been predicted to be one of the worst we have seen in a while.
A radiator is not actually something you would want to break down in the middle of a snowstorm. The battery promotion is offering a Motorcraft tested, tough series battery. They are also offering a Silver Series Battery for only $ 20 dollars more. Each promotion for a new battery comes with over an 83 -month warranty.
It is a good idea to replace your battery before a new winter season. When it is freezing outside, trying to find a Good Samaritan who is willing to give you a jump is a rarity. The Brake promotion comes with Motorcraft brake service. The promotion includes replacement of brake pads or shoes, front or rear turn rotators and drums. The promotion will also check the brakes hydraulic system and repair, if necessary.
This once again appeals to the person (s) who is preparing for the harsh winter to come. Being that, a bad winter generally means a lot of snow and ice. With weather conditions like that, who needs to worry about brake failure. One of Ford pricing strategies is the fact that they try to help the consumer finance a Ford vehicle. Ford offers its consumers many plans to choose from in order to find the financing option that best fits their needs. The following are only a few of Fords financing options.
The first is the Red Carpet Lease: The consumer is offered flexibility for payment; there are advance payment plans and Additional Payment Programs, depending on which one is best for you. The second financing plan is Mobility Financing: Mobility Financing offers flexible and convenient financing terms for their physically challenged consumers who need adaptive equipment in their vehicles. The finance rate is based on your credit and the terms of the transaction (web). Ford credit has earned a top ranking place in the world of automotive finance by providing loans and leases that are convenient and affordable.
They also specialize in services such as commercial lending and municipal financing. The Municipal Financing is so convenient that it can be calculated on the internet. All that needs to be done in order to do this is, select a vehicle, model, make, and product line. The online calculator will then give the consumer an estimated lease and retail payment (web). Ford financing company provides a variety of products and services to both the dealers and the consumers. Ford Credit also has a commercial lending operation, which caters to light truck fleets and heavy trucks.
Ford wants to make it as easy as possible for consumers to be able to drive a Ford. There are so many different financing options that are offered, that finding a plan that is right for you has become easier than ever. If buying a new vehicle is not financially possible, then Ford also offers a whole line of pre-owned vehicles, which are backed by Ford Motor Company with a 100 point inspection. Fords newest web site for Ford division cars and trucks is web. The new web site allows perspective customers to compare Ford vehicles to other cars made by other manufacturers. They are the first company to give consumers the option of product comparison.
The section of product comparison on the web site comes complete with photographs, feature description, safety options, competitive pricing, financing and warranty information. Ford division internet coordinator, Trisha Habucke states, With our new design we incorporated new technologies that deliver more visually exciting content (web). The web site is so user friendly that consumers can just go right from one Ford vehicle to the next with out any trouble. Ford is committed to bringing their customers total brand experience.
For example, Ford knows that people with certain types of personalities are attracted to certain types of cars. Explorer drivers, for example are rugged, the No Boundaries-Ford Outfitters slogan appeals to them. When Ford began their Internet market, they did the most extensive research even conducted by a car company. Their advertising agency, J. Walter Thomson found that 210 test participants concurred that the Ford web site deserved a high rating for its complete content. Ford attributes a fair amount of the success to the internet.
The internet is a way reach millions of people. The company realizes that is has been a powerful tool (web). Erin Hughes, who is a Ford employee since 1999 admits that her greatest tool, is the internet. Erin's Regional Manager realized that if they had one person whose sole job was to be dedicated to the internet, the company would prosper.
Erin later became the first Internet Customer Satisfaction Coordinator. In addition, Hughes started the first internet club for Ford dealers. Since the position of Internet Coordinator is now more common at Ford Motor Companies, once per month all of the internet coordinators get together to share their most recent e-commerce news and best practices. Hughes says my job is to provide our dealers with the resources and technology needed to help them sell more vehicles on Main Street and E-Street (web). Advertising also plays a large role in the distribution of Ford Motor Companys products. Ford advertises on Television quite often and also on the radio.
Previous slogans that Ford had etched in everyones minds include things like Have you Driven a Ford Lately? with a catchy little tune along with it. Ford also has their slogans and product photographs on major highway billboards cross the county as well as scoreboards at sporting events such as baseball. Sometimes, on television movies, you will even catch a glimpse of the Ford logo during commercial breaks where the broadcaster will say something along the lines of sponsored by Ford Motor Company. Throughout my research of the Ford Motor Company, I was not really able to find any recommendations for the improvement of their company. However, as an owner of a Ford Vehicle, the one recommendation I would make deals with their recalls.
It is one thing to recall a vehicle a few times when it first comes out and it is entirely another to keep recalling it year after year. It is wonderful to know that my safety is being secured, but it also becomes not only a nuisance but an inconvenience as well. I am the owner of a 1994 Ford Taurus SHS. That means that my vehicle is over six years old and still being recalled for defects. I would hope that by six years later, they would have fixed all of the manufacturing problems of that particular vehicle. I think that if Ford is going to recall your vehicle as often as they have recalled mine, the consumer ought to get some money to at least put towards a rental car while their car is being serviced.
Another recommendation that I have for ford is to go through their owner mailing lists more often and delete the duplicates. I am not exactly sure how, but every single time I receive those orange cards for recall in the mail, I am lucky enough to receive not one, but three. Ford should realize this mistake and only send me one. I am sure that I can not be the only one who receives more than one notice at a time, therefore Ford would actually save some money on the postage of those wasted letters. The Ford Motor Company has come a very long way, since it was first established by Henry Ford. They went from a little wagon shop to the second leader in automotive sales.
They have been around for almost a century. I firmly believe that with Fords experience and high understanding of, and ambition for the satisfaction of the customer, that they may one day be the number one automotive company, beating out the General Motors Corporation. Ford has excellent marketing strategies as well as distribution strategies. Their web site was extremely easy and fun to use. Ford is also a very well rounded company in that they are very environmentally concerned.
It is nice to see that people realize, if we dont save our planet now there will be nothing left for future generations. Bibliography: Work Cited Black Enterprise Magazine, The Model D: Ford Motor Company, Diversity is the model way to grow August, 2000. Detroit News Page 9 A. 6 January 2000 Environmental Protection Agency Home Page. Environmental Laws and Regulations. 12 Nov. 2000 web Ford Motor Company Home Page. 2000. Ford Motor Company's Information. 20 Nov. 2000 web Ford Motor Company home page links. 2000 Career information. 22 Nov 2000 web b Ford Motor Co. Hoover's Handbook of American Business 2000. 1 st ed. 1999 Ford Motor Company Encyclopedia Britannica Online. 1999.
Encyclopedia Britannica. Nov. 20, 2000 web company Gallagher, Bill, Ph. D. Fords Marketing Goof The Weekly Guerrilla.
Nov. 21, 2000 web 83. html Jewett, Dale. "Focus on the Consumer. " Automotive Industries April 2000 Knestout, Brian P. Model (Interne) T. Kiplingers Personal Finance Magazine April, 2000 Market guide on line web Market share reporter 2001 Robert S. Launch, ED. Published Gale Group (NY) copyright 2000 "Model T. " Encyclopedia Britannica Online. 1999.
Encyclopedia Britannica. 20 Nov. 2000 web Taurus, The Making of the car that saved Ford Taub, Eric Dutton Books, 1991 Taylor, Catharine P. David Ropes. Brand week May 3, 1999 The Official Missions, Goals, Principles and Philosophies of Over 900 Companies Corporate Statements. McFarland & Co. Inc. , 1998
Free research essays on topics related to: target market, winter months, six years, ford motor company, sports car
Research essay sample on Ford Motor Company Winter Months
