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Example research essay topic: Low Cost Television Industry - 917 words

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Microeconomics and HDTVs The development of High Definition television and the future widespread of standardization is going to have great effect on the market of technological innovation in the television industry. The newly developed more efficient tools for using the mass media industry is currently pushing away the older and as a consequence less improved technology from the market. The new direct-view HDTVs and monitors provide consumers with a wide range of affordable choices at a time of growing HDTV market momentum with growing amounts of HDTV programming, 700 TV stations broadcasting digitally across the country and cable operators beginning to deliver HDTV. The new integrated HDTVs include a 34 -inch widescreen integrated HDTV (such as Zenith C 34 W 37), a 32 -inch integrated HDTV (Model C 32 V 37), and a 30 -inch widescreen integrated HDTV (Model C 30 W 37). All feature Zeniths latest- generation VSB (vestigial sideband) chipset, which delivers improved reception of over-the-air DTV broadcasts, including digital closed caption data, and a QAM (Quadrature Amplitude Modulation) digital cable tuner for unscrambled HDTV programs. The development of this new technology is already having great effects upon the market of television goods and is going to have much stronger influence on it within closer future.

This is due to various reasons the main of which is the fact that consumers tend to have much more interest in quality and low health risky technologies to use in their leisure times. HDTVs represent the ultimate invention on the market yet. (Finley) One of the disadvantages for this kind of products is somewhat higher pricing policy as compared to regular televisions. But as any new technology this is a common thing happening that the price of it is high. According to the projections within next 2 years it is possible to expect the price decrease of approximately 20 - 40 %, which is a significant price decrease and it will be possible to have much stronger competition with regular televisions in closer future. (Preston) As an example of the development of the high technology television business it is possible to view a company in Toronto, Canada that is wagering that the key to mass-produced HDTVs is a breakthrough in low-cost, flat-panel displays.

As part of that strategy, i Fire Technology Inc. unveiled a 17 -in, prototype electro-luminescent flat panel with a brightness of 100 candelas/[m. sup. 2 ] at Mays Society for Information Display (SID) Symposium, Long Beach, Calif. Joe Virginia, i Fires vice president of business development, says that the industry cant produce inexpensive, large-size, flat-panel HDTVs yet.

Sizes need to reach above 30 in. and brightness must be pushed up to 300 to 400 candelas. Nonetheless, i Fire exhibited a significant leap forward from the 8. 5 -in, display it demonstrated just six months ago. The display is the enabler for a lower HDTV price, Virginia says. The reason a low-cost display is so crucial is that it represents anywhere from 25 % to 33 % of an HDTVs selling price. (Grossman) Currently, the only viable large-size flat-panel display is based on plasma technology, and plasma flat-panel HDTVs are quite expensive. These cost between $ 15, 000 and $ 25, 000.

Their plasma displays contribute approximately $ 5000 to the total selling price. Currently the competition among the producers of this new technically improved kind of product didnt reach its highest point. This is because the consumer demand for this product is not so sufficient for most of the cheaper level producers to enter the market. But the larger producers sich as Philips, Sony, Zenith and others are already looking into the future to have some greater market share of the product in closer future. (Finley) As Virginia sees it, lowering the display cost from $ 5000 to $ 1000 will cause the selling price of the HDTV to plummet from approximately $ 9000 to $ 3000. Falling display costs can make HDTVs marketable in far-higher volumes.

It then makes sense that everything else- components costs, manufacturing costs, and the like- will tumble as well. (Grossman) In Virginias view, CRTs arent viable contenders for HDTV displays because of their extreme depth. Nor are LcoS-based projection TVs. Though shallower, their depth is approximately 40 % of the screen size. Consequently, Virginia believes i Fires unrelenting quest for a low-cost, large-screen display is on the right track- and i Fire has been at it for ten years. Based on inorganic electroluminescent-display technology, the companys approach relies on low-cost, thick-film processes. Its manufacturing steps have-ily depend on a simple screen-printing technique that's well known in the capacitor and pc-board industry.

This translates into fewer process steps, higher yield, and lower production costs. To summarize the research we have to admit that HDTVs integration within high level technologies market is currently growing and has large perspectives. Although this is a pretty risky venture the major producers of the technology are doing great research and improvement in the field, expecting that the product will be more compatible in the closer future due to its research and development and as a consequence price reductions. Bibliography: Kevin Preston, New Direct-View Integrated HDTVs Enhance Zeniths Broad Line of HDTVs And Monitors, from Business Wire. Steve Grossman, Display Progress Moves HDTV A Step Closer To Affordability. (Company Business and Marketing, issue 2000) Joe Stephenson, Zenith Flat-Screen Direct-View Integrated HDTV Models Expand Digital TV Market, (Eastern Economist, issue 59, 2002).

Will Finley, The Development of New Technologies in Television Industry, From Wired, issue 27, 2002.


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Research essay sample on Low Cost Television Industry

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